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Acquisitions
2
Total Acquisitions
$174M
Disclosed Deal Value
2017
$40M
Acquired restaurant waitlist mobile app to allow diners to join casual restaurant lines remotely.
Formed the foundation of Yelp Waitlist, used by millions of restaurant diners weekly.
Significantly boosted daily restaurant mobile app engagement.
2015
$134M
Acquired online food ordering and delivery startup to integrate takeout into restaurant profile pages.
Expanded transactional food ordering, later sold to Grubhub in 2017 for $287.5M in a profitable partnership deal.
Generated a 100%+ profit upon sale while maintaining ordering integration on Yelp.
Yelp drives growth by expanding self-serve ad onboarding for small businesses, deepening AI matching in Request-a-Quote to increase contractor response speed, and growing multi-location national brand ad spend.
Yelp makes money primarily from Advertising (selling cost-per-click performance ads to local business owners who want top placement in local search results and category directories, with Services accounting for over 60% of ad revenue), supplemented by Transactions (Request-a-Quote project leads and consumer deals) and Other Services (Yelp Reservations and Waitlist subscriptions for restaurants).
Yelp acquired Eat24 in 2015 for $134M and sold it to Grubhub in 2017 for $287.5M while keeping food ordering integrations on Yelp.