Market Data Current As Of: August 17, 2026
Explore Yelp
Core profile pages, annual revenue records, and related research hubs for this company.
Explore Yelp
Core profile pages, annual revenue records, and related research hubs for this company.
Business Model Analysis
Annual Revenue: $2.6B+
Yelp makes money primarily from Advertising (selling cost-per-click performance ads to local business owners who want top placement in local search results and category directories, with Services accounting for over 60% of ad revenue), supplemented by Transactions (Request-a-Quote project leads and consumer deals) and Other Services (Yelp Reservations and Waitlist subscriptions for restaurants).
Yelp drives growth by expanding self-serve ad onboarding for small businesses, deepening AI matching in Request-a-Quote to increase contractor response speed, and growing multi-location national brand ad spend.
Yelp generates revenue primarily by selling cost-per-click advertising to local businesses and contractors, project lead fees via Request-a-Quote, and restaurant subscription software.
In the context of the Local Business Reviews & Advertising sector, Yelp Inc. leverages Supply Chain Resilience to drive unit economics, ensuring revenue streams remain resilient against macroeconomic volatility.