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Leadership History
2 leaders · 2004 to present
Jeremy Stoppelman and Russel Simmons conceived Yelp after Stoppelman caught the flu in 2004 and struggled to find a trusted local doctor recommendation online. Incubated inside Max Levchin's MRL Ventures, Yelp popularized crowdsourced local business recommendations.
Yelp makes money primarily from Advertising (selling cost-per-click performance ads to local business owners who want top placement in local search results and category directories, with Services accounting for over 60% of ad revenue), supplemented by Transactions (Request-a-Quote project leads and consumer deals) and Other Services (Yelp Reservations and Waitlist subscriptions for restaurants).
Chief Financial Officer
2020 – Present
6 years (current)
Executed share repurchase programs, optimized operating expenditures, and expanded adjusted EBITDA margins.
Oversees Yelp's global finance, real estate reduction, and corporate development.
Chief Executive Officer
2004 – Present
22 years (current)
Shifted sales model to digital self-serve; prioritized high-margin Services advertising; transitioned Yelp to a permanent remote-first workforce.
Co-founder who guided Yelp from an early San Francisco website into a profitable public institution.
Yelp competes against Google Maps/Search dominance, social discovery on TikTok/Instagram, consumer sensitivity around review filtering algorithms, and local SMB churn.
Jeremy Stoppelman has served as CEO of Yelp since co-founding the company in 2004.