Jeremy Stoppelman
Chief Executive Officer
2004 – Present
22 years (current)
Key Decisions & Impact
As the resilient founding CEO, Jeremy Stoppelman executed a fundamental transition of the company's entire business model. He dismantled Yelp's expensive, bloated local field sales force, transitioning entirely to efficient, scalable self-serve digital ad onboarding. Furthermore, he prioritized high-margin 'Request-A-Quote' Home & Local Services advertising, reducing the company's historical reliance on low-spend casual restaurants. Most recently, he closed expensive legacy office spaces, permanently transitioning Yelp to a profitable, fully remote workforce.
Legacy
Stoppelman's defining legacy is guiding Yelp from a tiny, speculative email startup into a profitable, defensive public institution. His disciplined, pragmatic focus on profitability and self-serve ad automation has ensured Yelp's survival against aggressive monopolistic threats from Google.