Booking Holdings Inc.
Acquisitions
8
Major Deals Covered
$6.5B
Disclosed Deal Value
Booking Holdings's largest disclosed acquisition here is OpenTable for $2.6B in 2014. This page covers 8 major deals from 2004 to 2022, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Active Hotels | 2004 | $161.0M | Priceline bought Cambridge, UK hotel site Active Hotels to gain European hotel supply and a business model where independent hotels paid commission after a guest stayed. |
| Booking.com (Bookings BV) | 2005 | $133.0M | Priceline paid about €110 million (roughly $133 million) for Amsterdam-based Bookings BV to add more European independent hotels on the pay-at-hotel agency model. |
| Agoda | 2007 | $16.0M | Priceline bought Agoda, a hotel booking site with operations in Bangkok and Singapore, for about $16 million plus earn-outs to gain hotel supply and local know-how in Southeast Asia. |
| KAYAK Software | 2013 | $1.8B | Priceline bought the travel metasearch site KAYAK for about $1.8 billion in cash and stock to capture shoppers who compare prices before choosing where to book. |
| OpenTable | 2014 | $2.6B | The Priceline Group paid $2.6 billion, or $103 a share in cash, for the restaurant reservation network OpenTable to move into dining. |
| Momondo Group | 2017 | $550.0M | Booking bought Momondo Group, owner of the Momondo and Cheapflights metasearch sites, for $550 million in cash to add European search traffic. |
| Getaroom | 2021 | $1.2B | Booking agreed in November 2021 to buy Getaroom, a US distributor that supplies hotel rooms to other businesses, for about $1.2 billion. |
| Etraveli Group (pending/pursued) | 2022 | Undisclosed | Booking Holdings primarily focused on its ongoing pursuit of Etraveli Group throughout 2022, securing regulatory clearances such as UK CMA approval in September 2022, but made no other major acquisitions that year. |
2022
Booking Holdings primarily focused on its ongoing pursuit of Etraveli Group throughout 2022, securing regulatory clearances such as UK CMA approval in September 2022, but made no other major acquisitions that year.
2021
$1.2B
Booking agreed in November 2021 to buy Getaroom, a US distributor that supplies hotel rooms to other businesses, for about $1.2 billion.
Getaroom was combined with Priceline's partner business to sell hotel inventory through banks, airlines and other companies' travel sites.
The deal strengthened Priceline's business-to-business hotel supply in the United States.
2017
$550M
Booking bought Momondo Group, owner of the Momondo and Cheapflights metasearch sites, for $550 million in cash to add European search traffic.
Both brands were folded into KAYAK, adding flight-heavy search traffic in Europe.
Momondo and Cheapflights are still listed among Booking Holdings' subsidiary brands.
2014
$2.6B
The Priceline Group paid $2.6 billion, or $103 a share in cash, for the restaurant reservation network OpenTable to move into dining.
OpenTable brought restaurant software subscriptions and per-diner reservation fees, revenue that does not depend on hotel stays.
OpenTable is one of the group's five primary brands and was named a driver of the 11.3% rise in advertising and other revenue in 2025.
2013
$1.8B
Priceline bought the travel metasearch site KAYAK for about $1.8 billion in cash and stock to capture shoppers who compare prices before choosing where to book.
KAYAK added an advertising business and later absorbed Momondo, Cheapflights and HotelsCombined.
KAYAK still feeds advertising revenue, but Booking recorded a $457 million impairment on the KAYAK reporting unit in 2025 after cutting its cash-flow forecast. Co-founder Steve Hafner handed the CEO role to Peer Bueller in February 2026.
2007
$16M
Priceline bought Agoda, a hotel booking site with operations in Bangkok and Singapore, for about $16 million plus earn-outs to gain hotel supply and local know-how in Southeast Asia.
Agoda gave the group local payment methods, Asian-language sites and a hotel base in markets where Booking.com was weak.
Agoda is now one of Booking Holdings' five primary consumer brands and leads its Asia-Pacific push, including flights and activities.
2005
$133M
Priceline paid about €110 million (roughly $133 million) for Amsterdam-based Bookings BV to add more European independent hotels on the pay-at-hotel agency model.
The deal moved Priceline away from US opaque auctions and toward commission bookings in Europe, where most hotels are small and independent. Booking.com overtook the US business within a few years.
Booking.com became the group's main source of revenue and profit, and the parent company renamed itself Booking Holdings in February 2018. The purchase is often cited as one of the best-value acquisitions in internet history.
2004
$161M
Priceline bought Cambridge, UK hotel site Active Hotels to gain European hotel supply and a business model where independent hotels paid commission after a guest stayed.
It was Priceline's first big step outside the US and gave it a team that already knew how to sign up small European properties.
Active Hotels was merged with Bookings BV after the 2005 acquisition and the combined business was renamed Booking.com.
Booking's strategy is the 'Connected Trip': one app and one payment for flights, stays, car hire, attractions and dining, with AI handling planning and disruptions. Flights are the fastest-growing piece, with 68 million airline tickets sold in 2025, up 37%. Booking.com is also adding holiday homes to compete with Airbnb (about 8.8 million alternative accommodation listings by March 2026), pushing merchant payments (72% of gross bookings in Q1 2026), and backing Lola, a standalone AI travel assistant launched in September 2026 by KAYAK co-founders Steve Hafner and Paul English.
Booking Holdings earns money in three ways. Merchant revenue ($17.76 billion, 66% of FY2025 revenue) comes from bookings where Booking.com, Agoda or Priceline collects the traveler's payment, pays the property and keeps a margin plus payment-related fees. Agency revenue ($7.97 billion, 30%) is commission billed to hotels and other partners after a traveler pays them directly. Advertising and other revenue ($1.19 billion, 4%) comes mainly from KAYAK's metasearch ads and OpenTable's restaurant software and reservation fees. The company owns no hotels or aircraft; its largest cost is marketing, $8.19 billion in 2025, much of it spent on Google search and other paid channels.
In July 2005 Priceline bought Amsterdam-based Bookings BV for about €110 million, roughly $133 million, and merged it with Active Hotels, bought in 2004, under the Booking.com name. Booking.com now produces most of the revenue of a group worth about $122 billion.
About $1.8 billion in cash and stock, completed in May 2013. KAYAK later absorbed Momondo, Cheapflights and HotelsCombined. In 2025 Booking wrote down $457 million on the KAYAK unit because of lower forecast cash flows.
The Priceline Group completed the $2.6 billion cash purchase of OpenTable, at $103 a share, in July 2014. OpenTable is one of Booking's five primary brands.
In November 2007, for about $16 million plus earn-out payments. Agoda, now headquartered in Singapore, runs Booking's Asia-focused booking sites.
In late 2021 Booking bought Getaroom, a US company that supplies hotel rooms to other businesses' travel sites, for about $1.2 billion, and combined it with Priceline's partner distribution unit.
In 2017, Booking paid $550 million in cash for Momondo Group, owner of Momondo and Cheapflights, and folded both into KAYAK to add European flight search traffic.
Booking agreed in November 2021 to buy Swedish flight seller Etraveli for about $1.84 billion (€1.63 billion). The European Commission blocked it in September 2023, finding Booking dominant in EEA hotel online travel agency services with a 60% to 70% share, and the EU General Court dismissed Booking's appeal on 9 September 2026.
Its five primary consumer brands are Booking.com, Priceline, Agoda, KAYAK and OpenTable. Smaller subsidiary brands include Rocketmiles, FareHarbor, HotelsCombined, Cheapflights and Momondo, and in 2026 it launched Lola, a wholly owned AI travel assistant.
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