Booking Holdings Inc. is the Norwalk, Connecticut parent of Booking.com, Priceline, Agoda, KAYAK and OpenTable. Jay S. Walker founded it as Priceline.com in 1997, and it took Booking.com's name in 2018. In FY2025 it booked 1.235 billion room nights and $186.1 billion of travel, reporting revenue of $26.917 billion and net income of $5.404 billion.
How does Booking Holdings make money?
It takes a share of the travel it sells rather than owning hotels or planes. Merchant revenue, where Booking.com, Agoda or Priceline collects the traveler's payment and pays the property, was $17.76 billion in 2025 (66%), up 25.5%. Agency commissions billed to hotels after a guest pays them directly were $7.97 billion (30%), down 6.5%. Advertising and other revenue, mostly KAYAK and OpenTable, was $1.19 billion (4%). Marketing was the largest cost at $8.19 billion.
Who owns Booking Holdings?
It is a public company with no controlling shareholder. Its shares trade on Nasdaq as BKNG and it is in the S&P 500. A 25-for-1 stock split took effect in April 2026, and the market value was about $122.4 billion on 30 September 2026.
Who runs Booking Holdings?
Glenn Fogel has been President and CEO since January 2017 and also runs Booking.com. Ewout Steenbergen has been CFO since March 2024. Earlier CEOs were Jeffery Boyd (2002 to 2013) and Darren Huston (2014 to 2016).
Which acquisitions built Booking Holdings?
Active Hotels (2004, about $161 million), Bookings BV (2005, about $133 million), which together became Booking.com, Agoda (2007), KAYAK (2013, $1.8 billion), OpenTable (2014, $2.6 billion), Momondo Group (2017, $550 million) and Getaroom (2021, about $1.2 billion). The EU blocked its ~$1.84 billion (€1.63 billion) bid for flight seller Etraveli in 2023, and the General Court upheld that veto in September 2026.
Who are Booking Holdings' competitors?
Expedia Group, Airbnb, Trip.com Group, Google's travel search and hotel chains such as Marriott and Hilton that push direct bookings. In the EEA, the European Commission put Booking's share of hotel online travel agency services at 60% to 70%.
What changed in 2026?
Q2 2026 revenue rose 8% to $7.35 billion, but Booking guided to slower 3% to 5% room-night growth for Q3, citing the Middle East conflict among other factors. Peer Bueller became KAYAK CEO in February, and on 29 September KAYAK's co-founders launched Lola, a Booking-owned AI travel assistant.
