Gameplanner.AI
2023
Why
Airbnb acquired Gameplanner.AI to add artificial-intelligence expertise to its product development.
Airbnb, Inc.
Acquisitions
4
Major Deals Covered
This page covers 4 major deals from 2017 to 2023, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Luxury Retreats | 2017 | Undisclosed | Airbnb acquired Luxury Retreats to add luxury vacation rentals, concierge service, and more than 4,000 homes in 100 destinations. |
| HotelTonight | 2019 | Undisclosed | Airbnb acquired HotelTonight to add last-minute booking and boutique and independent hotel supply. |
| Gameplanner.AI | 2023 | Undisclosed | Airbnb acquired Gameplanner.AI to add artificial-intelligence expertise to its product development. |
| Urbandoor | 2019 | Undisclosed | Airbnb acquired Urbandoor to add furnished and serviced apartments for extended business travel, relocations, and longer stays. |
2023
Airbnb acquired Gameplanner.AI to add artificial-intelligence expertise to its product development.
2019
Airbnb acquired HotelTonight to add last-minute booking and boutique and independent hotel supply.
2019
Airbnb acquired Urbandoor to add furnished and serviced apartments for extended business travel, relocations, and longer stays.
2017
Airbnb acquired Luxury Retreats to add luxury vacation rentals, concierge service, and more than 4,000 homes in 100 destinations.
Airbnb's stated growth priorities are improving its core marketplace, expanding outside its largest markets, adding offerings beyond homes, and integrating AI into the app. The May 2025 release added services, rebuilt experiences, and an updated app; the May 2026 release added more trip services and boutique hotels in selected markets.
Airbnb provides a marketplace on which hosts offer stays, experiences, and services and guests make reservations. The company recognizes service-fee revenue after a reservation occurs. Hosts provide the accommodations and other offerings, so gross booking value is the value of bookings on the platform, not Airbnb revenue.
Airbnb agreed to acquire HotelTonight in March 2019 to expand last-minute and boutique hotel booking.
The official sources used here did not disclose prices for Luxury Retreats, HotelTonight, or Gameplanner.AI, so their values are recorded as undisclosed.
Airbnb famously acquired HotelTonight to capture the massive last-minute booking market, and has made numerous small tech acquisitions to improve its search algorithm.
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