Founder Profile
Rich Barton
Last reviewed: September 2026 · By Swet Parvadiya
Background
Rich Barton possessed an incredibly rigorous, deeply elite background in advanced industrial engineering, complex digital product incubation, and massive-scale corporate strategy. Having successfully graduated from Stanford University and operating as a fiercely capable executive who deeply mastered highly complex consumer search algorithms while building Expedia inside Microsoft, this intensely analytical foundation provided the exact engineering mastery required to successfully pioneer the incredibly massive Zillow database.
Founding Story
Rich Barton is an absolutely legendary American technology entrepreneur, fiercely visionary digital architect, and the profoundly influential CEO and co-founder fundamentally responsible for architecting the massively dominant Zillow real estate empire. Operating as an incredibly successful serial entrepreneur who had already founded Expedia (within Microsoft) and co-founded Glassdoor, Barton aggressively recognized the massive, agonizingly opaque asymmetry of information crippling the global residential real estate market. In 2006, he relentlessly partnered with Lloyd Frink to completely launch Zillow. By fiercely engineering the highly revolutionary 'Zestimate' algorithm, which completely democratized incredibly dense property valuations by instantly publishing them online, his absolutely rigorous strategic leadership completely revolutionized how consumers interact with physical real estate. His massive corporate execution permanently established Zillow as an absolute multi-billion dollar platform monopoly.