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Leadership History
3 leaders · 2006 to present
Wix.com Ltd. is an Israeli multinational cloud software corporation and the world's leading cloud-based website creation and business management platform headquartered in Tel Aviv, Israel. Founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, Wix is listed on the NASDAQ (ticker: WIX) with a $9.5 billion market capitalization. Generating over $1.75 billion in annual revenue with $450M+ in free cash flow under Co-Founder and CEO Avishai Abrahami, Wix powers digital web presence and commerce for over 260 million registered users and 6.5 million paying subscribers worldwide.
Wix operates a high-margin, dual-engine freemium Software-as-a-Service (SaaS) and transaction-based Business Solutions business model characterized by strong operating cash flows and gross margins above 68%. Its commercial revenue engine spans two primary segments: First, Creative Subscriptions (~73% of revenue), monetizing monthly and multi-year premium SaaS subscriptions across 6.5+ million paying subscribers for custom domain hosting, remove-ads branding, advanced storage, Wix Studio agency collaboration seats, and enterprise security. Second, Business Solutions (~27% of revenue), earning payment processing take-rate fees via Wix Payments (processing over $12 billion in Gross Payment Volume), domain registration sales, Google Workspace reselling, shipping fulfillment integrations, and Wix App Market revenue-share commissions.
Chief Financial Officer
2013 – Present
13 years (current)
Architected Wix's financial turnaround, expanding free cash flow margins past 26% and executing capital return programs.
President & Chief Operating Officer
2007 – Present
19 years (current)
Directs global corporate operations, customer care infrastructure, human resources, and strategic partnerships.
Co-Founder & Chief Executive Officer
2006 – Present
20 years (current)
Visionary entrepreneur who founded Wix, guided the HTML5 rewrite, led the NASDAQ IPO, and scaled the company into a $1.75B+ revenue powerhouse.
Wix operates in a rapidly evolving and competitive global website building and digital commerce landscape. Key challenges include defending market share against specialized enterprise eCommerce titan Shopify in high-volume merchant tiers; competing against design-centric rivals (Squarespace, Webflow) for high-end creative agency loyalty; managing continuous AI algorithm updates to prevent automated spam and low-quality site generation; navigating search engine algorithm changes impacting small business organic traffic; and maintaining high customer lifetime value in self-serve small business segments that experience natural small-business closure churn.
Avishai Abrahami currently leads Wix, overseeing strategic vision, balance sheet health, and organizational execution in Cloud-Based Web Development, No-Code Website Building, Web Design Agencies, eCommerce & Generative AI Site Creation.
Under executive direction, Wix is prioritizing workflow automation alongside disciplined capital allocation to maximize shareholder value.
Leadership at Wix has historically navigated industry cycles by restructuring operational priorities and expanding competitive moats.