Wix
Founders
Avishai Abrahami, Nadav Abrahami, Giora Kaplan · Founded 2006 · HQ today: Tel Aviv, Israel
Wix was founded by Avishai Abrahami, Nadav Abrahami, Giora Kaplan in 2006. It is now led by Avishai Abrahami.
Avishai Abrahami, his brother Nadav Abrahami and Giora Kaplan started Wix in Israel in 2006. They found that building a website still required coding skills, and they set out to make a visual builder that anyone could use. The first editor was built on Adobe Flash. As mobile browsers dropped Flash support, Wix released an HTML5 editor in 2012, and it went public on Nasdaq in November 2013.
Israeli entrepreneur who started companies before Wix.
Avishai Abrahami co-founded Wix in 2006 and has been its CEO since. He led the company through its 2013 Nasdaq IPO and, more recently, its shift toward AI products, including the 2025 purchase of Base44 and the 2026 restructuring.
Avishai Abrahami was born in 1971.
Abrahami was born on May 3, 1971. He is a software developer and investor as well as chief executive of Wix.
Israeli software engineer.
Nadav Abrahami co-founded Wix in 2006. As the critical core technical architect, he built the incredibly complex early Flash-based drag-and-drop interface, absolutely revolutionizing how small business owners built websites without knowing a single line of code, before successfully transitioning the entire massive platform to HTML5. (Exact birth year remains publicly undisclosed).
Israeli designer and technologist.
Giora Kaplan co-founded Wix in 2006. A brilliant visionary with a deep obsession for user interface design, he fiercely drove the absolutely critical requirement that Wix templates must look incredibly beautiful and professional out-of-the-box, ensuring users didn't create ugly websites that damaged the platform's brand. (Exact birth year remains publicly undisclosed).
Lior Shemesh
Chief Financial Officer
Runs Wix's finances, including its share buybacks and the 2026 margin outlook.
Avishai Abrahami
Co-Founder & Chief Executive Officer
Has led Wix since its founding, through the 2013 IPO, the Base44 acquisition and the 2026 AI-focused restructuring.
Wix was co-founded in 2006 by Israeli entrepreneurs Avishai Abrahami, his brother Nadav Abrahami, and Giora (Gig) Kaplan.
Nadav Abrahami is a veteran software architect who designed Wix's original visual editor engine and served as Vice President of Client Architecture, pioneering intuitive drag-and-drop web mechanics.
Giora Kaplan, a gifted technologist and former CTO of Optimedia, served as Wix's founding Chief Technology Officer, overseeing backend server architecture and engineering scalability.
In 2005, the trio met at a Tel Aviv beach to brainstorm ideas for another software company; while trying to build a website for their venture, they realized the coding process was so excruciating that building a website builder was the bigger business.
European firm Mangrove Capital Partners and Bessemer Venture Partners provided crucial early funding, recognizing the founders' talent and the massive global demand for self-serve website creation.
Like many prominent Israeli tech entrepreneurs, the founders honed their advanced software architecture, cybersecurity, and problem-solving skills in the Israel Defense Forces' elite technological units.
Avishai Abrahami continues as CEO and Chairman; Nadav Abrahami and Giora Kaplan remain substantial shareholders and long-time technology advisors to executive leadership.
Their mission was to empower anyone—regardless of technical skill or financial budget—to build a professional, beautiful web presence and earn an independent livelihood online.
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