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Founders
Avishai Abrahami, Nadav Abrahami, Giora Kaplan · Founded 2006 · Tel Aviv, Israel
Quick Answer
Wix was founded by Avishai Abrahami, Nadav Abrahami, Giora Kaplan in 2006 in Tel Aviv, Israel. The company is currently led by Avishai Abrahami.
In 2006, brothers Avishai and Nadav Abrahami and their close friend Giora Kaplan were sitting on a beach in Tel Aviv brainstorming ideas for an internet startup. When they tried to build a simple website to showcase their project, they were stunned by how painful, frustrating, and expensive web development was: they had to write complex HTML/CSS code, configure web servers, and deal with broken browser layouts. The trio realized that if three seasoned tech veterans found building a website infuriating, ordinary small business owners stood zero chance. They founded **Wix** in 2006 in a small Tel Aviv apartment to build a visual platform where anyone could build a website visually with zero code. In 2012, in a legendary engineering bet, they rebuilt the entire platform from Flash to HTML5, cementing Wix as the undisputed global champion of no-code web design.
Avishai Abrahami is an Israeli tech entrepreneur and IDF veteran who co-founded software startups Sphera and Arel Communications before founding Wix.
Avishai Abrahami is the Co-Founder and Chief Executive Officer of Wix.com. In 2006, Abrahami founded Wix to make website creation accessible to everyone. Abrahami guided the HTML5 rewrite in 2012, led Wix's 2013 NASDAQ IPO, launched Wix Studio, and built a global cloud software empire serving 260M+ users.
Nadav Abrahami is an Israeli software engineer and co-founder who architected Wix's core visual drag-and-drop editor.
Nadav Abrahami is the Co-Founder and Co-Chief Technology Officer of Wix. Abrahami engineered the platform's modular component rendering engine and client-side performance.
Giora 'Gig' Kaplan is an Israeli technologist who co-founded Optimedia and served as Wix's Co-CTO.
Giora Kaplan is the Co-Founder of Wix. Kaplan spearheaded Wix's early product design, developer tools, and developer ecosystem expansion.
Lior Shemesh
Chief Financial Officer
Architected Wix's financial turnaround, expanding free cash flow margins past 26% and executing capital return programs.
Nir Zohar
President & Chief Operating Officer
Directs global corporate operations, customer care infrastructure, human resources, and strategic partnerships.
Avishai Abrahami
Co-Founder & Chief Executive Officer
Visionary entrepreneur who founded Wix, guided the HTML5 rewrite, led the NASDAQ IPO, and scaled the company into a $1.75B+ revenue powerhouse.
Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami, Giora Kaplan in Tel Aviv, Israel.
The founders established Wix with the objective of solving core inefficiencies in Cloud-Based Web Development, No-Code Website Building, Web Design Agencies, eCommerce & Generative AI Site Creation, laying the foundation for its current global scale.
Even as Wix scales to $1.8B, the organization maintains the founders' commitment to innovation and customer-centric execution.