Smartsheet vs Wix: Strategic Comparison

This in-depth comparison examines Smartsheet and Wix across revenue, market value, business model, competitive positioning, and long-term growth strategy. Whether you are researching Smartsheet on its own, evaluating Wix, or weighing the two companies side by side, the breakdown below highlights where each company leads and where the gap between Smartsheet and Wix is widest.

On the headline numbers, annual revenue is $958.3M (FY2024) for Smartsheet and $2.0B (FY2025) for Wix, while their respective market capitalizations stand at $8.4B and $1.9B. Smartsheet is headquartered in United States and Wix in Israel, and those different home markets shape how each company competes.

Smartsheet: Smartsheet builds work management software that looks like a spreadsheet but behaves like a shared database, with Gantt, card, calendar and dashboard views, automated workflows and portfolio reporting. It is used by large enterprises and US government agencies for project and program tracking. Since its January 2025 take-private by Blackstone and Vista, the company has been repositioning itself around what it calls Intelligent Work Management, adding generative and agentic AI features announced at ENGAGE 2025. The company is headquartered in Bellevue, Washington.

Wix: Wix.com Ltd. is an Israeli software company listed on Nasdaq (WIX) and led by co-founder and CEO Avishai Abrahami, with Lior Shemesh as CFO. It reported $1.99 billion in fiscal 2025 revenue and had 4,371 employees at the end of June 2026, after a restructuring that cut about 20% of staff. Its products include the Wix website editor, Wix Studio for agencies, Wix Harmony and the Base44 app builder. The company is headquartered in Tel Aviv, Israel.

Smartsheet and Wix pursue distinct approaches to generating revenue, and understanding how each company operates is the foundation of any fair comparison between Smartsheet and Wix.

Smartsheet business model: Smartsheet sells software subscriptions. Customers pay per user on tiered plans (Pro, Business, Enterprise) and can add premium capabilities such as Control Center, Dynamic View, Data Shuttle, Bridge, Resource Management and Brandfolder digital asset management. Subscriptions made up about 95% of revenue in its last public quarter (Q3 fiscal 2025: $273.7 million of $286.9 million), with the rest from professional services such as implementation and consulting. Growth follows a land-and-expand pattern: a team adopts Smartsheet, usage spreads across departments, and the account converts to an enterprise agreement.

Wix business model: Wix runs a freemium model. Anyone can build a site for free, and Wix earns money when users upgrade to premium plans for custom domains, ad removal, more storage, eCommerce and professional tools. It reports two segments. Creative Subscriptions (premium plans, Wix Studio seats, domains bundled with plans and Base44 subscriptions) brought in $398.4 million in Q2 2026 at an 80% GAAP gross margin. Business Solutions ($164.7 million in Q2 2026, 32% GAAP gross margin) covers transaction revenue from Wix Payments, Wix POS, shipping and gift cards, plus Google Workspace resale and third-party apps. Wix also tracks Partners revenue, earned through agencies, freelancers and resellers such as LegalZoom and Vistaprint, which reached $213.8 million in Q2 2026.

The durability of a company's moat often decides long-term winners. Here is how the competitive advantages of Smartsheet stack up against those of Wix.

Smartsheet competitive advantage: Smartsheet's main advantage is a familiar grid interface that lets non-technical business users start quickly, paired with enterprise controls (Control Center for portfolio provisioning, Dynamic View for restricted sharing, admin governance) and a FedRAMP-authorized Smartsheet Gov environment for public-sector buyers.

Wix competitive advantage: Wix has a large free user base that feeds paid upgrades. It also offers a wide range of built-in business tools, including payments, bookings, stores and events, and a professional tier (Wix Studio) for agencies. Base44 gives it an early position in prompt-based app creation, and Wix is building its own AI models (the Harmony model and Base44's Base 1 LLM) to lower inference costs.

Future prospects matter as much as current results. The growth strategies below explain how Smartsheet and Wix each plan to expand from here.

Smartsheet growth strategy: Under CEO Rajeev Singh, Smartsheet is focusing on enterprise AI: the November 2025 ENGAGE launch added AI agents and data features to the platform. It has also cut costs through two rounds of layoffs, rebuilt its executive team and revamped its partner program in 2026 to lean more on channel sales.

Wix growth strategy: Wix plans to grow by bringing in new users through AI-first creation tools (Wix Harmony for websites and Base44 for apps). It also wants to sell more Business Solutions, especially payments and commerce, to existing sites, and to keep agencies and resellers building on Wix Studio. In the second half of 2026 it is moving marketing spend from core Wix to Base44, paid for by lower AI costs.

A closer look at the financial trajectory of Smartsheet and Wix rounds out the comparison.

Smartsheet: Smartsheet grew revenue from $67.0 million in fiscal 2017 to $958.3 million in fiscal 2024 (year ended January 31, 2024), a 25% increase that year, while the GAAP net loss narrowed from $215.6 million in fiscal 2023 to $104.6 million. In its last reported quarter as a public company, Q3 fiscal 2025, revenue rose 17% to $286.9 million, ARR grew 15% and the company posted $1.3 million of GAAP net income. As a private company since January 2025, it no longer publishes results. Smartsheet Inc. is a major American enterprise software company providing cloud-based work management and collaboration tools, sustaining a market valuation typically over $8 billion.

Wix: Wix's revenue grew from $1.27 billion in 2021 to $1.99 billion in 2025, and the company moved from a $424.9 million net loss in 2022 to profits in 2023-2025 ($50.6 million in 2025). Free cash flow excluding acquisition costs was $605 million in 2025, about 30% of revenue, and Wix repurchased $575 million of stock that year. In March 2026 it announced a $250 million equity investment led by Durable Capital Partners. In Q2 2026, revenue rose 15% to $563.1 million, bookings rose 12% to $569.1 million and ARR reached $1.963 billion. Higher AI and marketing costs, plus restructuring charges, produced a GAAP net loss of $76.4 million, and free cash flow fell to $52.6 million. For full-year 2026 Wix expects revenue growth in the low- to mid-teens and a free cash flow margin in the high teens, excluding acquisition and restructuring costs.