Founder Profile
Avishai Abrahami
Last reviewed: September 2026 · By Swet Parvadiya
Background
Avishai Abrahami possessed an incredibly rigorous, deeply elite background in advanced computer science, complex digital product development, and massive-scale cyber intelligence. Having successfully served in the incredibly prestigious Unit 8200 of the Israeli Intelligence Corps and operating as a fiercely capable entrepreneur who had already founded and sold multiple software startups, this intensely technical foundation provided the exact engineering mastery required to successfully pioneer the massive Wix platform.
Founding Story
Avishai Abrahami is a fiercely visionary Israeli software engineer, highly strategic digital product architect, and the profoundly influential CEO and co-founder fundamentally responsible for architecting the massively dominant Wix website building empire. Operating as an incredibly talented serial entrepreneur alongside his brother Nadav and Giora Kaplan, Avishai aggressively recognized the massive, agonizingly complex friction preventing ordinary individuals from constructing highly aesthetic Flash websites. In 2006, the trio relentlessly launched Wix. By fiercely engineering a highly intuitive, incredibly powerful drag-and-drop visual editor that completely eliminated the need for manual coding, his absolutely rigorous strategic leadership completely democratized global digital publishing. His massive corporate execution permanently established Wix as an absolute multi-billion dollar SaaS monopoly.