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Webflow, Inc.

Visual Website BuildingFounded 2013
Reviewed by Swet Parvadiya
Company data updated: October 2026

Acquisitions

Webflow Acquisitions

3

Major Deals Covered

What are Webflow's biggest acquisitions?

This page covers 3 major deals from 2024 to 2026, each with its price where disclosed and the reason behind it.

Major deals covered
3
First deal
2024
Most recent
2026
CompanyYearPricePurpose
Intellimize2024UndisclosedAI website personalization and conversion optimization; announced April 19, 2024 as Webflow's first acquisition. Terms were not disclosed.
GreenSock2024UndisclosedAcquired in October 2024; GreenSock makes the GSAP JavaScript animation library, used to support Webflow Interactions.
Vidoso.ai2026UndisclosedAcquired in March 2026; a small AI startup generating brand-aligned images and video for marketers. Its technology underpins the Assets feature shown at Webflow Conf 2026.
What companies has Webflow bought?
Major acquisitions by Webflow documented here include Vidoso.ai (2026), Intellimize (2024) and GreenSock (2024).
What is Webflow's most recent acquisition?
The most recent Webflow acquisition documented here is Vidoso.ai, in 2026.

Vidoso.ai

2026

Why

Acquired in March 2026; a small AI startup generating brand-aligned images and video for marketers. Its technology underpins the Assets feature shown at Webflow Conf 2026.

Intellimize

2024

Why

AI website personalization and conversion optimization; announced April 19, 2024 as Webflow's first acquisition. Terms were not disclosed.

Impact

Added personalization and testing capabilities for marketing teams.

Outcome

Integrated into Webflow's platform.

GreenSock

2024

Why

Acquired in October 2024; GreenSock makes the GSAP JavaScript animation library, used to support Webflow Interactions.

Webflow, Inc.'s Growth & Acquisition Strategy

Webflow is moving upmarket and toward marketing teams rather than only individual designers. Its acquisitions follow that path: Intellimize (April 2024) for AI personalization and testing, GreenSock (October 2024) for web animation, and Vidoso.ai (March 2026) for brand-aligned AI image and video assets. Source by Webflow, previewed in September 2026, extends the platform to AI agents working on sites alongside people.

How Webflow, Inc. Makes Money

Webflow earns subscription revenue. Customers pay for Workspace plans, priced per seat, to design and collaborate on sites, and for Site plans, priced per site, that cover hosting, CMS capacity and traffic. Larger organizations buy Enterprise contracts with custom pricing, security controls and support. The company also sells add-ons such as Localization and optimization features built on its Intellimize acquisition. Webflow does not disclose how revenue splits across these lines.

Webflow Acquisitions FAQ

How many companies has Webflow acquired?

Webflow has completed three major strategic acquisitions: Intellimize in April 2024, GreenSock in October 2024, and Vidoso.ai in March 2026.

Why did Webflow acquire Intellimize in April 2024?

Webflow acquired Intellimize to integrate AI-driven website personalization, predictive A/B testing, and automated conversion optimization natively into its marketing website platform.

What is the strategic significance of the GreenSock (GSAP) acquisition?

Acquiring GreenSock brought GSAP, the dominant standard animation library used on over 12 million modern websites, into Webflow, enhancing its visual interaction capabilities.

What technology did Webflow gain through the Vidoso.ai acquisition in March 2026?

Vidoso.ai provided agentic generative AI technology for producing brand-aligned images, video assets, and dynamic marketing layouts directly inside Webflow's design ecosystem.

Were financial terms disclosed for Webflow's acquisitions?

Webflow maintained financial privacy, not publicly disclosing the transaction values for Intellimize, GreenSock, or Vidoso.ai.

How does GreenSock operate following the Webflow transaction?

Webflow preserved GreenSock as an open, accessible developer tool while simultaneously embedding its core timeline engine deeply into Webflow's native visual Interactions panel.

How do these acquisitions support the 'Website Experience Platform' vision?

By combining visual development (Webflow), animation (GSAP), personalization (Intellimize), and generative media (Vidoso), Webflow evolved from a website builder into a complete digital experience suite.

Does Webflow actively seek further M&A opportunities?

Webflow continues to evaluate acquisitions in developer tooling, workflow collaboration, CMS infrastructure, and autonomous marketing agents to expand its enterprise footprint.

Related M&A Histories

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.