Frame.io
2021
$1.3B
Why
Adobe added a cloud-based video collaboration platform.
Adobe Inc.
Application SoftwareFounded 1982- HQ today: San Jose, California
Reviewed by Swet Parvadiya
Company data updated: September 2026
Acquisitions
Adobe Acquisitions
6
Major Deals Covered
$14.4B
Disclosed Deal Value
What are Adobe's biggest acquisitions?
Adobe's largest disclosed acquisition here is Marketo for $4.8B in 2018. This page covers 6 major deals from 2005 to 2021, each with its price where disclosed and the reason behind it.
- Major deals covered
- 6
- Largest deal
- Marketo ($4.8B)
- First deal
- 2005
- Most recent
- 2021
| Company | Year | Price | Purpose |
|---|---|---|---|
| Macromedia | 2005 | $3.4B | Adobe added Macromedia's web and interactive-media products, including Flash and Dreamweaver. |
| Omniture | 2009 | $1.8B | Adobe entered web analytics and expanded its digital marketing software business. |
| Magento Commerce | 2018 | $1.7B | Adobe added a commerce platform to its Digital Experience offerings. |
| Marketo | 2018 | $4.8B | Adobe added business-to-business marketing engagement software. |
| Workfront | 2020 | $1.5B | Adobe added work-management software for marketing workflows. |
| Frame.io | 2021 | $1.3B | Adobe added a cloud-based video collaboration platform. |
- What companies has Adobe bought?
- Major acquisitions by Adobe documented here include Marketo (2018), Macromedia (2005), Omniture (2009), Magento Commerce (2018) and Workfront (2020).
- What is Adobe's most recent acquisition?
- The most recent Adobe acquisition documented here is Frame.io, in 2021, for $1.3B.
Workfront
2020
$1.5B
Why
Adobe added work-management software for marketing workflows.
Magento Commerce
2018
$1.7B
Why
Adobe added a commerce platform to its Digital Experience offerings.
Marketo
2018
$4.8B
Why
Adobe added business-to-business marketing engagement software.
Omniture
2009
$1.8B
Why
Adobe entered web analytics and expanded its digital marketing software business.
Macromedia
2005
$3.4B
Why
Adobe added Macromedia's web and interactive-media products, including Flash and Dreamweaver.
Adobe Inc.'s Growth & Acquisition Strategy
Adobe's stated strategy includes expanding Creative Cloud and Document Cloud, developing Firefly and other AI capabilities, and growing customer-experience applications. In 2026 Adobe also announced that Anil Chakravarthy, who leads Customer Experience Orchestration and worldwide field operations, will become CEO on December 1, 2026.
How Adobe Inc. Makes Money
Adobe earns most of its revenue from subscriptions. In fiscal 2025, subscription revenue was $22.904 billion, or about 96% of total revenue. Digital Media includes Creative Cloud and Document Cloud, while Digital Experience includes applications and services for customer experience management. Adobe also reports a smaller Publishing and Advertising business.
Adobe Acquisitions FAQ
When did Adobe acquire Macromedia?
Adobe completed the approximately $3.4 billion stock acquisition in December 2005.
How much did Adobe pay for Marketo?
Adobe completed the Marketo acquisition for $4.75 billion in 2018.
Is Figma an Adobe acquisition?
No. The proposed merger was terminated in December 2023 and never closed.
Did Adobe buy Figma?
Adobe attempted a massive $20 billion acquisition of Figma, but ultimately abandoned the deal in late 2023 due to insurmountable regulatory roadblocks in the UK and EU.
Related M&A Histories
Compare corporate acquisition records, deal values, and strategic targets
Explore Adobe
Core profile pages, founders and related research hubs for this company.