Skip to main content
C
CorpDigest
Search

Webflow, Inc.

Visual Website BuildingFounded 2013
Reviewed by Swet Parvadiya
Company data updated: October 2026
Independent Editorial Analysis
7 historical events · Editorial analysis

Webflow Company Profile: Business Model, History & Strategy

Research depth: 7 milestones · 6 FAQs

Webflow is a private San Francisco website-building software company founded in 2013 by Vlad Magdalin, Sergie Magdalin and Bryant Chou. It was valued at $4 billion in its 2022 Series C, does not publish revenue, and is led by CEO Linda Tong.

How Webflow makes money: Webflow earns subscription revenue. Customers pay for Workspace plans, priced per seat, to design and collaborate on sites, and for Site plans, priced per site, that cover hosting, CMS capacity and traffic.

Revenue & employeesCEO historyFoundersBusiness model
Annualized run-rate (2024)$280M
CEOLinda Tong
Founded2013
IndustryVisual Website Building
By Swet ParvadiyaLast reviewed:
Data sources: annual reports, SEC filings, methodology
Industry:Visual Website Building

Webflow, Inc. key figures

Webflow, Inc.'s latest revenue figure is $280M (2024). This is an annualized run-rate from Sacra estimate, not audited fiscal-year revenue.

Source: Sacra estimate · Last reviewed October 2026

Current chief executive
Linda Tong
In the role since 2024 (2 years)
Documented transactions
3
Between 2024 and 2026
Founded
2013
13 years ago
Where was Webflow founded?
Webflow was founded in San Francisco, California, United States in 2013.
When did Webflow start?
Webflow was founded in 2013.
How old is Webflow?
Webflow is 13 years old as of 2026.
In-Depth Analysis
298 words · 2 min read

What Webflow does

Webflow, Inc. is a privately held San Francisco company that sells a visual editor for building websites, along with a content management system and managed hosting. Designers work on a browser canvas, and Webflow generates the HTML, CSS and JavaScript behind each page. Customers pay per-site plans for hosting and CMS, per-seat workspace plans, or custom enterprise contracts.

Founding and funding

Vlad Magdalin, his brother Sergie Magdalin and engineer Bryant Chou launched Webflow in 2013 and took it through Y Combinator. A $1.5 million seed round followed in 2014. After several lean years, Webflow raised a $72 million Series A led by Accel in 2019, a $140 million Series B at a $2.1 billion valuation in January 2021, and a $120 million Series C at a $4 billion valuation in March 2022, led by Y Combinator Continuity. Total funding passed $330 million. Webflow does not publish revenue; at the time of the Series C, Forbes reported it was nearing $100 million in annual recurring revenue.

Leadership

Linda Tong joined Webflow as COO in 2022 and became CEO in June 2024. Vlad Magdalin, CEO since the founding, moved to Chief Innovation Officer.

Acquisitions

  • Intellimize (April 2024): AI website personalization and conversion optimization, Webflow's first acquisition.
  • GreenSock (October 2024): maker of the GSAP JavaScript animation library.
  • Vidoso.ai (March 2026): AI generation of brand-aligned images and video for marketers.

Terms of all three deals were not disclosed.

Where Webflow is heading

At Webflow Conf 2026 in Boston on September 2, 2026, Webflow unveiled Source by Webflow, a workspace where marketing teams and AI agents build and optimize sites together, released as a limited research preview. Competition is the main challenge: Framer has overtaken Webflow among recent Y Combinator startups' homepages, while WordPress, Wix and Squarespace remain large rivals.

Table of Contents

Webflow, Inc. Key Facts

CompanyWebflow, Inc.
Financials$280M (annualized run-rate, 2024)
Valuation$4.0B (private company, last reported)
Last reviewedBy Swet Parvadiya, Founder & Editor - October 2026
Founded2013
Founder(s)Vlad Magdalin, Sergie Magdalin, Bryant Chou
CEOLinda Tong
HeadquartersSan Francisco, California, United States
IndustryVisual Website Building

Webflow Company Profile: Business Model, History & Strategy

"Webflow turned a visual website editor into a $4 billion company by its 2022 Series C, and is now pitching the same platform to marketing teams and AI agents through Source by Webflow."

Webflow is a private San Francisco website-building software company founded in 2013 by Vlad Magdalin, Sergie Magdalin and Bryant Chou. It was valued at $4 billion in its 2022 Series C, does not publish revenue, and is led by CEO Linda Tong.

Founded

2013

Author: CorpDigest Research DeskCompany Research

Compare Webflow, Inc. With

Webflow, Inc. vs WixStrategic Comparison
Webflow, Inc. vs FigmaStrategic Comparison
Webflow, Inc. vs ShopifyStrategic Comparison

Explore Webflow In Depth

Detailed research across every dimension of Webflow — history, financials, leadership, and strategy.

Company History

Webflow, Inc. provides a visual development platform for websites: a browser-based designer, a CMS, managed hosting and add-ons for localization and optimization.

Full Webflow history →

Revenue & Financials

Explore the revenue figures and source links available for Webflow. Full-year revenue may be unavailable.

Webflow financials →

Founders

Webflow was founded by Vlad Magdalin, Sergie Magdalin, Bryant Chou in 2013. Explore each founder's background, motivations, and their role in building the company.

Webflow founders →

CEO & Leadership

Webflow is currently led by Linda Tong. Explore the full CEO history — leadership transitions, tenures, and the strategic decisions of each chief executive.

Webflow CEO history →

Business Model

Webflow earns subscription revenue. Customers pay for Workspace plans, priced per seat, to design and collaborate on sites, and for Site plans, priced per site, that cover hosting, CMS capacity and traffic.

How Webflow makes money →

Acquisitions

Webflow has completed 3 documented acquisitions. Explore the full acquisition history and strategic rationale behind each deal.

Webflow acquisitions →

Competitive Strategy

Webflow is moving upmarket and toward marketing teams rather than only individual designers. Its acquisitions follow that path: Intellimize (April 2024) for AI personalization and testing, GreenSock (October 2024) for…

Webflow strategy →

Related Company Comparisons

CorpDigest Research Desk

 Research Profile

Our analysts compile business strategy profiles from public financial filings, press releases, and analyst reports. Each profile is reviewed for accuracy before publication by our editorial desk and updated on a rolling basis.

About the Author →Our Methodology →

Sources & References

All data point citations [1], [2], etc. in the tables above refer to these primary sources.

Financial data on this page is sourced from SEC EDGAR filings, official earnings releases, and verified press statements. Revenue figures are reviewed and updated periodically. Read our full data methodology ->

Editorial Methodology

Company Research

We use company filings, annual reports, company statements and press reports, with primary sources preferred where available. Each financial row shows its recorded source. Full-year figures are separated from annualized run-rates, partial periods and forecasts; unaudited figures carry a label. Source detail varies by company, so check the linked material when the reporting basis matters.

1. Primary Sources

Public companies may provide filings and annual reports. Private-company figures may come from statements or press coverage. A missing figure stays missing, and a source link should identify where its number came from.

2. Expert Curation

We organize company records and review claims for strategic context, source quality and clarity. Pages show a review date where one is recorded.

3. Multi-Pass Audit

Technical checks flag inconsistent figures and missing links. Editorial review of the underlying source remains necessary for claims those checks cannot verify.

Swet Parvadiya
SEC filings & public records methodology
Sourced from public financial records

Frequently Asked Questions About Webflow

What does Webflow do?

Webflow sells software for visually designing, managing and hosting websites. Its editor generates standard HTML, CSS and JavaScript, and it includes a CMS and managed hosting.

Is Webflow a public company?

No. Webflow is privately held. Its last disclosed round, a $120 million Series C in March 2022, valued it at $4 billion.

Who is the CEO of Webflow?

Linda Tong has been CEO since June 2024. She joined Webflow as COO in 2022. Co-founder and former CEO Vlad Magdalin became Chief Innovation Officer.

What companies has Webflow acquired?

Intellimize in April 2024, GreenSock (the company behind GSAP) in October 2024, and Vidoso.ai in March 2026. Terms were not disclosed.

What is the difference between Webflow and WordPress?

Unlike WordPress, which heavily relies on thousands of clunky third-party plugins and constant manual updates, Webflow is a completely closed, fully hosted visual canvas that actually generates incredibly clean HTML/CSS code in the background.

Who founded Webflow?

Webflow was founded in 2013 by Vlad Magdalin, his brother Sergie Magdalin, and Bryant Chou, famously launching the startup only after Vlad’s fourth attempt to build the software over a decade.

Strategic Face-Off

Head-to-Head Comparisons

How does Webflow, Inc. stack up against its biggest rivals? Compare revenue, business models, SWOT, and competitive moats side by side.

RivalryVS

Webflow, Inc. vs Figma, Inc.

Revenue scale, margin comparison, and long-term moat analysis.

Compare Analysis
RivalryVS

Webflow, Inc. vs Vercel Inc.

Revenue scale, margin comparison, and long-term moat analysis.

Compare Analysis
RivalryVS

Webflow, Inc. vs Shopify Inc.

Revenue scale, margin comparison, and long-term moat analysis.

Compare Analysis

Related Competitor Intelligence

Compare market positioning with top industry peers

Competitor

Figma, Inc.

View Competitor Intelligence
Competitor

Vercel Inc.

View Competitor Intelligence
Competitor

Shopify Inc.

View Competitor Intelligence
Competitor

Adobe Inc.

View Competitor Intelligence
Competitor

Notion Labs, Inc.

View Competitor Intelligence

Explore Related Pages for Webflow, Inc.

History & FailuresTimeline, setbacks, and key milestonesBusiness ModelHow they make money and market productsFinancialsRevenue history and fiscal metricsCompetitive StrategyRivals, benchmarks, and SWOT analysis

Related Competitor Intelligence

Compare market positioning with top industry peers

Competitor

Figma

View Competitor Intelligence
Competitor

Vercel

View Competitor Intelligence
Competitor

Shopify

View Competitor Intelligence
Competitor

Adobe

View Competitor Intelligence
Competitor

Notion

View Competitor Intelligence

Explore Webflow

Core profile pages, founders and related research hubs for this company.

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.