Figma, Inc.
Acquisitions
4
Major Deals Covered
This page covers 4 major deals from 2021 to 2026, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Visly | 2021 | Undisclosed | Brought in a team experienced in design-to-code and component layout tooling. |
| Diagram | 2023 | Undisclosed | Acquired the AI design-tools startup founded by Jordan Singer, maker of the Magician and Automator plugins. |
| Weavy | 2025 | Undisclosed | Added generative AI image, video, animation and motion-editing tools to the Figma canvas. |
| Bud (formerly Orchids) team | 2026 | Undisclosed | Acqui-hired the team behind a vibe-coding and AI agent-building platform to bring coding and prototyping closer to the canvas. |
2026
Acqui-hired the team behind a vibe-coding and AI agent-building platform to bring coding and prototyping closer to the canvas.
Strengthens Figma Make and the Figma agent.
Announced July 2026; financial terms were not disclosed.
2025
Added generative AI image, video, animation and motion-editing tools to the Figma canvas.
Relaunched as Figma Weave; Figma Weave Tools shipped at Config 2026.
Terms were not disclosed.
2023
Acquired the AI design-tools startup founded by Jordan Singer, maker of the Magician and Automator plugins.
The Diagram team helped build Figma AI features launched at Config 2024.
Terms were not disclosed.
2021
Brought in a team experienced in design-to-code and component layout tooling.
Supported Figma's developer-handoff work that later became Dev Mode.
Terms were not disclosed.
Having established itself in interface design, Figma is extending into the stages before and after design and adding AI. FigJam covers early brainstorming. Dev Mode gives software engineers features for turning a Figma design into working code. Its AI tools generate prototype screens and code. The aim is to be the tool a product team uses from first idea to shipped product.
Figma sells per-seat subscriptions on a freemium, product-led model. Individuals can start free, and teams upgrade to Professional, Organization or Enterprise plans for shared libraries, admin controls, SSO and security features. Seats are priced by role (full, dev and collab seats), so engineers using Dev Mode and colleagues using FigJam or Slides can be billed separately from designers. Since 2026 Figma also sells AI credit add-ons consumed by tools such as Figma Make; Q2 2026 was its first full quarter of AI credit monetization. Revenue reached US$1.06 billion in 2025, with a 136% net dollar retention rate showing that existing customers keep adding seats.
In 2021, Figma acquired Visly, a startup building developer-focused design token and component tools. The acquisition brought top engineering talent that accelerated the development of Figma's auto-layout features and design token systems.
In 2022, Figma acquired Dynamo, a creative automation and content generation startup, incorporating its technology to help design teams dynamically populate UI mockups with real structured data and automated graphics.
In June 2023, Figma acquired Diagram, a pioneering design-tech startup founded by Jordan Singer. Diagram developed AI tools including Magician (AI copywriting and icons) and Genius (AI design companion), forming the core foundation for Figma AI capabilities.
Figma partnered with and acquired key integration assets from animation and vector animation startups like LottieFiles to allow designers to smoothly embed lightweight, interactive JSON vector animations directly inside prototypes.
Figma focuses primarily on 'acqui-hires' of top computer graphics engineers, WebAssembly specialists, and generative AI product teams, integrating their technology natively into Figma's unified codebase rather than maintaining disconnected standalone apps.
Receiving the $1.0 billion cash reverse termination fee from Adobe in late 2023 gave Figma large balance sheet firepower to aggressively acquire emerging AI startups, graphics technology assets, and developer tool platforms.
Figma has acquired several small engineering teams specializing in compiler technology, code generation, and IDE extensions, accelerating the development of the Figma for VS Code extension and Dev Mode integrations.
Figma is focused on acquiring advanced artificial intelligence, machine learning, and multimodal design startups that can automate repetitive production tasks (like asset resizing, localization, and accessibility auditing) while keeping human designers in creative control.
Figma executes highly strategic, small acquisitions. In 2023, they aggressively acquired Diagram (an AI design startup) to bake generative AI features directly into Figma. They also acquired Visly and Dynaboard to make it easier for developers to instantly turn Figma designs into working code.
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