Printify
Founders
James Berdigans, Artis Kehris, Gatis Dukurs · Founded 2015 · HQ today: Riga, Latvia
Printify was founded by James Berdigans, Artis Kehris, Gatis Dukurs in 2015. It is now led by Alex Saltonstall.
Printify was started in Riga in 2015 by Artis Kehris, Gatis Dukurs and James Berdigans. Rather than build its own factories, the team built software that sends online orders to existing print shops with spare capacity. Early funding was small: about $1 million in 2018 to push into the US and $3 million in 2019, before the 2021 Series A.
Latvian entrepreneur who tried several business ideas before Printify.
James (Jānis) Berdigans co-founded Printify in 2015 and served as founder and CEO through the 2021 Series A, when he described the goal as moving e-commerce from mass manufacturing to on-demand production. He later became executive chairman as Anastasija Oleinika took over as CEO. (Exact birth year remains publicly undisclosed).
Latvian tech entrepreneur.
Artis Kehris co-founded Printify in 2015 alongside James Berdigans. Recognizing the massive logistical nightmare that e-commerce creators faced with holding inventory, he helped architect Printify's highly unique, decentralized platform model, connecting massive global printing facilities directly to Shopify merchants without owning a single printer. (Exact birth year remains publicly undisclosed).
Software engineer and tech entrepreneur.
Gatis Dukurs co-founded Printify in 2015. As the Chief Technology Officer during the absolutely critical early years, he built the incredibly robust API infrastructure required to seamlessly route millions of custom orders from Shopify storefronts directly to dozens of different global printing partners in real-time. (Exact birth year remains publicly undisclosed).
Alex Saltonstall
CEO, FYUL (Printful and Printify)
Former Printful CEO named CEO of the merged company in November 2024; led the FYUL rebrand in 2025.
Anastasija Oleinika
President and Head of Platform
Printify CEO before the merger; took on the President and Head of Platform role in the combined company.
James Berdigans
Co-Founder; former CEO and Executive Chairman
As Co-Founder and former CEO, he transformed Printify into a massive, highly aggressive 'marketplace' platform, directly attacking Printful's premium model by relentlessly competing on price and volume.
Artis Kehris, Gatis Dukurs and James Berdigans founded Printify in Riga, Latvia in 2015.
Berdigans was founder and CEO through the 2021 Series A and later executive chairman.
In Riga, Latvia. It later opened a US headquarters in San Francisco and moved its Riga office to the Spīķeri district in 2020.
Printify was founded in 2015 by Latvian entrepreneurs James Berdigans (CEO), Artis Kehris, and Gatis Dukurs.
While running previous e-commerce ventures in Europe, the founders experienced the friction of holding excess unsold inventory and navigating unreliable local screen printers, inspiring them to build a unified software API connecting sellers to printing facilities.
Artis Kehris served as co-founder and early business developer, focusing on vetting and onboarding the initial network of commercial print providers across the United States and Europe.
Gatis Dukurs contributed to technical software development and product design, helping construct the early web interface and print file processing pipelines that automated order routing.
In late 2015, James Berdigans applied to and was accepted into the 500 Startups accelerator program in Mountain View, California, pitching American venture capitalists and establishing Printify’s early US customer pipeline.
The founders are celebrated figures in the Baltic technology sphere, actively investing as angel backers in emerging Latvian startups, mentoring university entrepreneurs, and lobbying for startup-friendly stock option legislation in Latvia.
The founders focused relentlessly on the Shopify App Store and YouTube creator communities, building high-converting tutorials and content marketing that showed ordinary individuals how to launch zero-capital POD side hustles.
The founders proved that a world-class global software marketplace could be bootstrapped from Riga, Latvia, ultimately powering millions of independent entrepreneurs and transforming modern on-demand manufacturing.
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