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JD.com vs Printify: Founders, CEOs and History

JD.com was founded in 1998 by Richard Liu Qiangdong and is led by Sandy Xu Ran. Printify was founded in 2015 by James Berdigans, Artis Kehris, Gatis Dukurs and is led by Alex Saltonstall.

Company facts

JD.com

Founded
1998
Headquarters
Beijing, China
Current CEO
Sandy Xu Ran
Employees
776,682

Printify

Founded
2015
Headquarters
Riga, Latvia
Current CEO
Alex Saltonstall
Employees
500

Founders

JD.com

  • Richard Liu Qiangdong

    Richard Liu Qiangdong founded JD.com in Beijing in June 1998 as Jingdong, a small counter in the Zhongguancun electronics market selling magneto-optical drives. He built a reputation for genuine products in a market known for fakes.

JD.com founders in full

Printify

  • James Berdigans

    James (Jānis) Berdigans co-founded Printify in 2015 and served as founder and CEO through the 2021 Series A, when he described the goal as moving e-commerce from mass manufacturing to on-demand production.

  • Artis Kehris

    Artis Kehris co-founded Printify in 2015 alongside James Berdigans. Recognizing the massive logistical nightmare that e-commerce creators faced with holding inventory, he helped architect Printify's highly unique, decentralized platform model, connecting massi…

  • Gatis Dukurs

    Gatis Dukurs co-founded Printify in 2015. As the Chief Technology Officer during the absolutely critical early years, he built the incredibly robust API infrastructure required to seamlessly route millions of custom orders from Shopify storefronts directly to…

Printify founders in full

CEOs and their tenures

JD.com

  1. Richard Liu1998–2022

    Founder, Chairman and Chief Executive Officer

    He built JD.com around its own logistics network and listed it on Nasdaq in 2014. He handed the chief executive role to Xu Lei in April 2022 and remained chairman.

    Source
  2. Xu Lei2022–2023

    CEO

    Xu played a critical role in establishing the '618' mid-year shopping festival into China's second-largest nationwide retail event.

    Source
  3. Sandy Xu Ran2023–present

    CEO

    A former PwC audit partner who joined JD as CFO in 2018, Xu has run JD with a focus on cost discipline and shareholder returns, while backing big new bets in food delivery and Europe.

    Source
JD.com CEO history in full

Printify

  1. James Berdigans2015–present

    Co-Founder; former CEO and Executive Chairman

    As Co-Founder and former CEO, he transformed Printify into a massive, highly aggressive 'marketplace' platform, directly attacking Printful's premium model by relentlessly competing on price and volume.

    Source
  2. Alex Saltonstall2024–present

    CEO, FYUL (Printful and Printify)

    Former Printful CEO named CEO of the merged company in November 2024; led the FYUL rebrand in 2025.

    Source
  3. Anastasija Oleinika2024–present

    President and Head of Platform

    Printify CEO before the merger; took on the President and Head of Platform role in the combined company.

    Source
Printify CEO history in full

Timeline: JD.com and Printify side by side

  1. 1998JD.com

    Richard Liu Qiangdong founds Jingdong Century in a 4-square-meter stall in Beijing's Zhongguancun.

  2. 2003JD.com

    SARS epidemic closes physical shops; Liu begins selling electronic components online.

  3. 2004JD.com

    Permanently shuts physical retail stalls to launch e-commerce website jdlaser.com.

  4. 2007JD.com

    Raises $10 million from Capital Today; takes radical strategic decision to build in-house JD Logistics.

  5. 2010JD.com

    Launches the 618 Mid-Year Shopping Festival, transforming it into a nationwide commercial event.

  6. 2014JD.com

    Lists on NASDAQ (JD), raising about $1.78 billion, after Tencent takes a strategic stake and links JD to WeChat.

  7. 2015Printify

    Printify founded in Riga

    Artis Kehris, Gatis Dukurs and James Berdigans launch a print-on-demand marketplace.

  8. 2016JD.com

    Forms strategic alliance with Walmart, taking over Yihaodian in exchange for JD shares.

  9. 2018Printify

    $1M raised for US expansion

    Funding used to grow in the United States.

  10. 2019Printify

    $3M funding round

    Additional capital to expand the custom printing marketplace.

  11. 2020JD.com

    Completes secondary listing on Hong Kong Stock Exchange (9618); spins off JD Health in $3.5B IPO.

  12. 2020Printify

    HQ moves to Spīķeri, Riga; FT ranking

    Named among Europe's fastest-growing companies by the Financial Times.

  13. 2021JD.com

    JD Logistics completes separate $3.2 billion IPO on the Hong Kong Stock Exchange (2618).

  14. 2021Printify

    $45M Series A led by Index Ventures

    H&M Group, Virgin Group and Dreamers VC join; headcount nears 500.

  15. 2022JD.com

    JD Logistics acquires a controlling stake in Deppon Logistics; Xu Lei becomes CEO as Richard Liu stays Chairman.

  16. 2023JD.com

    CFO Sandy Xu Ran becomes CEO in May 2023.

  17. 2024JD.com

    Walmart sells its entire JD.com stake in August 2024.

  18. 2024Printify

    Merger with Printful announced

    Equal-partner merger announced November 5; Alex Saltonstall named CEO of the combined company.

  19. 2025JD.com

    Launches JD Food Delivery; makes a tender offer for Ceconomy (MediaMarkt, Saturn); revenue reaches ~$182 billion (RMB1,309.1 billion).

  20. 2025Printify

    Rebrand under FYUL umbrella

    Printify, Printful and Snow Commerce grouped as FYUL; move to FYUL House in Riga begins.

  21. 2026JD.com

    Q2 revenue falls 2.9% while non-GAAP profit rises 20.8%; Ceconomy deal wins conditional German approval.

Acquisitions

JD.com

  • Ceconomy AG2025Undisclosed
  • Deppon Logistics2022$1.4B
  • China Logistics Property Holdings (CNLP)2022Undisclosed
  • Yihaodian2016Undisclosed
All JD.com acquisitions

Printify

  • Printful2024Undisclosed
All Printify acquisitions

Questions about JD.com vs Printify

Who is the CEO of JD.com and Printify?

JD.com is led by Sandy Xu Ran and Printify is led by Alex Saltonstall. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.

When was JD.com founded vs Printify?

JD.com was founded in 1998 — 17 years before Printify, which was founded in 2015. JD.com's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Printify.

How many employees does JD.com have compared to Printify?

JD.com employs approximately 776,682 people, while Printify employs approximately 500. JD.com has the larger workforce at 776,682 employees, compared to Printify's 500. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).

Where are JD.com and Printify headquartered?

JD.com is headquartered in China and Printify is headquartered in Latvia. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.

Who founded JD.com and Printify?

JD.com was founded by Richard Liu Qiangdong. Printify was founded by James Berdigans, Artis Kehris, Gatis Dukurs.

Which company has a longer operating history — JD.com or Printify?

JD.com has been operating for approximately 28 years, making it the more established of the two companies. Printify has been in operation for around 11 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.

Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the JD.com vs Printify overview

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.