3
Alex Saltonstall
CEO, FYUL (Printful and Printify)
2024 – Present
2 years (current)
Legacy
Former Printful CEO named CEO of the merged company in November 2024; led the FYUL rebrand in 2025.
Printify
Print-on-Demand (POD) MarketplaceFounded 2015- HQ today: Riga, Latvia
Reviewed by Swet Parvadiya
Company data updated: October 2026
Leadership History
Printify: CEO History
3 leaders · 2015 to present
Who is the CEO of Printify?
Alex Saltonstall is the CEO of Printify, in the role since 2024. The first chief executive was James Berdigans, from 2015.
- Current CEO
- Alex Saltonstall (since 2024)
- First CEO
- James Berdigans (2015)
- Leaders documented
- 3
- Founded
- 2015
| Name | Role | From | To | Years in role |
|---|---|---|---|---|
| Alex Saltonstall | CEO, FYUL (Printful and Printify) | 2024 | Present | 2 |
| Anastasija Oleinika | President and Head of Platform | 2024 | Present | 2 |
| James Berdigans | Co-Founder; former CEO and Executive Chairman | 2015 | Present | 11 |
Company Overview
Printify is a software marketplace rather than a printer. It connects merchants' online stores to a network of independent print shops, mostly in North America and Europe, and handles catalog, mockups, order routing and tracking. That model made it the main asset-light alternative to Printful for nearly a decade, until the two Latvian-founded companies agreed to merge as equal partners in November 2024. The company is headquartered in Riga, Latvia.
Printify runs an asset-light marketplace. Merchants pick a blank product from a catalog of 900+ items, add a design and publish it to their store. When a shopper buys, the merchant pays Printify the product base price plus shipping, and Printify sends the order to a print provider in its network. Printify earns the spread between what merchants pay and what providers charge, plus subscription revenue from Printify Premium (around $29 per month, with up to 20% off base prices) and custom Enterprise plans. Merchants keep the difference between their retail price and Printify's cost.
2
Anastasija Oleinika
President and Head of Platform
2024 – Present
2 years (current)
Legacy
Printify CEO before the merger; took on the President and Head of Platform role in the combined company.
1
James Berdigans
Co-Founder; former CEO and Executive Chairman
2015 – Present
11 years (current)
Key Decisions & Impact
Berdigans executed the absolute masterstroke of completely decentralizing the printing process, aggressively onboarding a massive global network of third-party print providers to offer the lowest possible prices in the industry.
Legacy
As Co-Founder and former CEO, he transformed Printify into a massive, highly aggressive 'marketplace' platform, directly attacking Printful's premium model by relentlessly competing on price and volume.
Challenges & Strategic Context
Printify's main challenges are keeping print quality consistent across many independent providers, holiday-season shipping delays, and dependence on marketplaces such as Etsy whose policies on print-on-demand sellers can change. Since the 2024 merger it also has to integrate operations, technology and teams with Printful while keeping both brands distinct for merchants.
Printify CEO and Leadership FAQ
Who is the CEO of Printify?
Alex Saltonstall, former Printful CEO, has been CEO of the merged Printful-Printify company (FYUL) since November 2024.
Who was Printify's CEO before the merger?
Anastasija Oleinika, who became President and Head of Platform of the combined company in November 2024. Before her, founder James Berdigans was CEO.
What is James Berdigans' role now?
Berdigans is a co-founder who moved from CEO to executive chairman; his current involvement after the merger has not been publicly detailed.
Who was the founding CEO of Printify?
James Berdigans was the co-founder and Chief Executive Officer of Printify from its inception in 2015 through its high-growth scaling phase, guiding the company from a small Riga office to global Series A funding.
What was James Berdigans’ vision when launching Printify?
Berdigans envisioned democratizing e-commerce manufacturing, believing that anyone with a laptop and an internet connection should be able to build a global merchandise brand without upfront capital or physical inventory.
How did James Berdigans secure Richard Branson’s investment in Printify?
Berdigans pitched Virgin Group’s investment team by highlighting Printify’s disruptive entrepreneurship, capital efficiency, and alignment with sustainable on-demand production, prompting Sir Richard Branson to join the 2021 Series A round.
How has Printify’s board of directors supported executive leadership?
Printify’s board has included experienced venture partners from Index Ventures (such as Dino Becirovic), seasoned tech operators, and industry advisors who helped guide operational scaling and international expansion.
What leadership changes occurred as Printify matured?
As Printify scaled past 500 global employees, the company brought in experienced executives in product management, global finance, and legal compliance, preparing the organization for large-scale enterprise partnerships.
How did leadership navigate the combination with Printful under FYUL Group?
James Berdigans and the executive team recognized that uniting forces under FYUL Group eliminated wasteful zero-sum competition between the two Latvian-rooted leaders, allowing them to jointly dominate global print-on-demand infrastructure.
What culture did early executive leadership foster at Printify?
Printify established a dynamic, international culture in Riga, employing staff from over 30 countries and emphasizing autonomous product squads, rapid experimentation, and merchant-centric problem solving.
Where is Printify’s executive and operational leadership located?
Printify’s headquarters and primary software engineering hub are located in Riga, Latvia, with distributed commercial and remote teams operating across the United States and Europe.
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