Printful
Compare market positioning with top industry peers
Explore Printful
Core profile pages, annual revenue records, and related research hubs for this company.
Leadership History
3 leaders · 2013 to present
Printful, Inc. is an American-Latvian multinational on-demand manufacturing and e-commerce fulfillment corporation headquartered in Charlotte, North Carolina, with European hubs in Riga, Latvia. Founded in 2013 by Lauris Liberts and Davis Siksnans, Printful is a $1.2 billion unicorn backed by Bregal Sagemount. Generating over $310 million in annual revenue having fulfilled 75M+ items under CEO Alex Saltonstall, Printful provides vertically integrated on-demand printing, custom embroidery, and dropshipping across company-owned factories in the US, Europe, and Mexico.
Printful operates a high-margin, vertically integrated, on-demand automated manufacturing, white-label e-commerce dropshipping, and enterprise fulfillment business model characterized by exceptional product quality control (<1% defect rate) and high customer repeat rates. Its commercial revenue engine spans four primary streams: First, Custom Apparel & Direct-to-Garment Manufacturing (~68% of revenue), charging merchants for direct-to-garment (DTG) printing, all-over cut-and-sew sublimation, and high-density 3D puff embroidery on t-shirts, hoodies, activewear, and hats fulfilled from owned factories. Second, Custom Home Decor, Drinkware & Accessories (~18% of revenue), manufacturing custom canvas wall art, ceramic mugs, stainless steel water bottles, tote bags, and phone cases on demand. Third, Enterprise White-Label Branding & Warehousing (~10% of revenue), charging for custom branded packing slips, inside/outside woven neck labels, custom pack-ins (stickers, flyers), and third-party inventory warehousing/fulfillment. Fourth, Printful Memberships & Design Services (~4% of revenue), charging for tiered monthly Printful Growth/Business plans, digitized embroidery file conversions, and professional graphic design services.
Chief Executive Officer
2022 – Present
4 years (current)
Former General Manager of Wayfair Partner Home who leads Printful's enterprise scaling, global factory operations, and supply chain technology.
Chief Financial Officer
2021 – Present
5 years (current)
Oversees global corporate finance, factory capital allocation, international tax governance, and investor relations.
Co-Founder & Chairman of the Board
2013 – Present
13 years (current)
Visionary entrepreneur who founded Printful, bootstrapped the company for eight years, and guided it to become Latvia's first $1.2B tech unicorn.
Printful operates in a capital-intensive on-demand manufacturing industry with significant physical machinery and labor overhead. Key challenges include managing substantial fixed operational costs and equipment depreciation for industrial Kornit Digital printing presses and Tajima embroidery machines; competing against low-cost decentralized broker marketplaces (like Printify) that undercut base product prices; navigating fourth-quarter holiday peak volume surges that require hiring hundreds of seasonal factory workers; managing international customs duties and freight shipping rate inflation; and maintaining rapid 2-to-5 business day production speeds across global fulfillment centers during supply chain shortages of blank garments.
Alex Saltonstall currently leads Printful, overseeing strategic vision, balance sheet health, and organizational execution in On-Demand Printing, Automated Custom Apparel Manufacturing, Global E-Commerce Fulfillment & Enterprise Merchandising.
Under executive direction, Printful is prioritizing workflow automation alongside disciplined capital allocation to maximize shareholder value.
Leadership at Printful has historically navigated industry cycles by restructuring operational priorities and expanding competitive moats.