Printful is one of the largest print-on-demand companies. It lets creators and businesses sell custom products without buying stock: Printful makes each item only after it is ordered and ships it directly to the buyer. The company started with posters, canvases and T-shirts in 2013, launched its first Shopify integration that year, and now runs fulfillment centers in North America and Europe plus partner facilities in Brazil, Japan and Australia. The company is headquartered in Charlotte, North Carolina. Printful was founded in 2013 in Riga, Latvia, by Lauris Liberts and Agris Tamanis under the Draugiem Group umbrella before scaling physical production centers across the United States and Europe.
Printful earns money on each item it produces. A seller connects a store on Shopify, Etsy, Amazon, Wix, WooCommerce or another platform, uploads designs and sets retail prices. When an end customer orders, the order flows to Printful, which charges the seller a base product price plus shipping, prints or embroiders the item in one of its fulfillment centers, and ships it under the seller's brand. The seller keeps the difference between retail price and Printful's charge. Additional revenue comes from branding add-ons such as custom labels and pack-ins, warehousing and fulfillment of sellers' own stock, design services, and enterprise merchandise programs for brands.