Printify (merger of equals)
2024
Why
Combined Printful's in-house production with Printify's third-party print network; terms not disclosed.
Printful
Acquisitions
3
Major Deals Covered
This page covers 3 major deals from 2023 to 2024, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Snow Commerce | 2023 | Undisclosed | Added merchandise and e-commerce services for entertainment and consumer brands. |
| Printify (merger of equals) | 2024 | Undisclosed | Combined Printful's in-house production with Printify's third-party print network; terms not disclosed. |
| Printify | 2024 | Undisclosed | Merger of independent entities to combine fulfillment networks (under holding company Fyul). |
2024
Combined Printful's in-house production with Printify's third-party print network; terms not disclosed.
2024
Merger of independent entities to combine fulfillment networks (under holding company Fyul).
2023
Added merchandise and e-commerce services for entertainment and consumer brands.
Printful grows by adding sales-channel integrations, widening its catalog, and courting enterprise brands; enterprise customers grew 115% in 2021, with partners including Coca-Cola, MTV and Comedy Central. It bought merchandise specialist Snow Commerce in 2023, and the Printify merger in 2024 added a marketplace-style provider network.
Printful earns money on each item it produces. A seller connects a store on Shopify, Etsy, Amazon, Wix, WooCommerce or another platform, uploads designs and sets retail prices. When an end customer orders, the order flows to Printful, which charges the seller a base product price plus shipping, prints or embroiders the item in one of its fulfillment centers, and ships it under the seller's brand. The seller keeps the difference between retail price and Printful's charge. Additional revenue comes from branding add-ons such as custom labels and pack-ins, warehousing and fulfillment of sellers' own stock, design services, and enterprise merchandise programs for brands.
Printful acquired merchandise specialist Snow Commerce in 2023 and merged with Printify in 2024. Terms were not disclosed.
In 2021 Bregal Sagemount made a $130 million non-control investment that valued Printful at over $1 billion.
The two merged as equal partners in 2024 and now both sit under the FYUL parent brand.
In February 2023, Printful acquired Snow Commerce, a Cincinnati-based managed e-commerce agency specializing in building, managing, and optimizing direct-to-consumer digital storefronts for premier enterprise entertainment and corporate brands.
Snow Commerce expanded Printful’s capabilities from pure backend manufacturing to a complete end-to-end direct-to-consumer solution, enabling Printful to service enterprise clients like Paramount, Warner Bros., and the Olympic Games.
In late 2024 / 2025, Printful and rival platform Printify agreed to merge under a new parent holding company named FYUL Group, uniting their supply-chain networks, software tools, and merchant bases while keeping both consumer brands operational.
The combination creates a global market leader with combined revenues exceeding $500 million, unmatched blank-garment procurement power, unified AI software capabilities, and dual access to owned factories (Printful) and a flexible partner network (Printify).
Printful grew primarily through organic greenfield expansion, establishing custom manufacturing and logistics centers in North Carolina, Texas, Mexico, the United Kingdom, Spain, and Canada.
Bregal Sagemount’s $130 million growth investment in 2021 provided Printful with institutional capital, governance expertise, and strategic M&A advisory support that facilitated the Snow Commerce transaction.
No, Printful partners strategically with leading industrial equipment makers such as Kornit Digital and Tajima rather than acquiring machinery manufacturers, maintaining flexibility to adopt superior printing technology as it emerges.
Printful continues to explore strategic acquisitions in enterprise software, automated computer vision quality inspection, localized fulfillment providers in Asia-Pacific, and sustainable textile finishing technologies.
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