Fabrily
2015
Why
Acquired London-based custom apparel platform Fabrily to expand in Europe.
Impact
Gave Teespring a European base.
Outcome
Expanded European operations.
Teespring (Spring by Amaze)
Acquisitions
1
Major Deals Covered
This page covers 1 major deal, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Fabrily | 2015 | Undisclosed | Acquired London-based custom apparel platform Fabrily to expand in Europe. |
2015
Acquired London-based custom apparel platform Fabrily to expand in Europe.
Gave Teespring a European base.
Expanded European operations.
Amaze is pursuing growth on three fronts. The first is Amaze Commerce, with storefronts, product design, manufacturing and fulfillment, plus paid advanced services. The second is distribution through media and vertical communities, starting with Food Channel. The third is new monetization layers such as creator affiliate campaigns and the AI-driven Moments tool, which spots spikes in cultural relevance on a creator's channels.
Spring earns money on the difference between what a product sells for and what it costs to make. Spring sets a base cost for each item, covering the blank, printing, packaging and fulfillment. The creator sets the retail price and keeps the margin above that base cost. Spring handles payment, production, shipping and customer service, so creators carry no inventory. Amaze also sells digital products, offers paid "advanced services" subscriptions in Amaze Commerce, and is testing media and affiliate revenue. In August 2026 it reported that it was capturing more revenue per dollar of gross merchandise value.
In January 2015, Teespring acquired London-based social commerce startup Fabrily, instantly expanding its footprint across the United Kingdom and Europe and establishing European localized fulfillment and multi-currency support.
In 2022–2023, creator commerce company Amaze Software acquired Spring and the Teespring Marketplace, merging its mobile-first storefront design applications with Spring's global production and creator relationships.
In March 2025, public entity Fresh Vine Wine acquired Amaze Software in an all-stock transaction. The combined company shed legacy winery operations, renamed itself Amaze Holdings, Inc., and began trading on the NYSE American under the ticker AMZE.
In 2025, Amaze acquired Food Channel, a prominent digital culinary media brand, to create a proprietary content-and-commerce distribution channel to test creator monetization, kitchenware merchandise, and food content affiliate programs.
In July 2026, Amaze partnered with digital identity and consumer data firm BIGtoken to develop a specialized creator affiliate wallet, integrating third-party advertising commissions into the Spring creator dashboard.
Rather than acquiring existing print houses, Teespring built a state-of-the-art 175,000 sq ft manufacturing facility in Hebron, Kentucky, in 2014, outfitting it with proprietary Kornit DTG printers before transitioning to third-party partners in 2023.
During its 2014 Series B funding round led by Khosla Ventures, Teespring was valued at several hundred million dollars as venture capitalists bet that on-demand commerce would disrupt traditional retail apparel manufacturing.
Amaze Software originated through the development and acquisition of mobile-first landing page and link-in-bio creation technologies, which were subsequently combined with Spring's physical fulfillment backend.
Under CEO Aaron Day, Amaze seeks bolt-on acquisitions in creator monetization, digital media communities, AI automated design generators, and direct-to-creator SaaS tools that can cross-sell to Spring's 14M+ creator accounts.
Institutional micro-cap investors provided equity financing and restructured legacy debts to enable the clean combination of Amaze Software into the NYSE American public entity.
In early 2023, Spring exited direct facility operations to eliminate expensive equipment leases, fixed utility overhead, and facility labor, outsourcing manufacturing to specialized print-on-demand fulfillment networks.
Amaze aims to consolidate complementary creator economy platforms, leveraging its public listing currency to acquire niche creator communities and high-margin software tools that expand creator earnings.
Compare corporate acquisition records, deal values, and strategic targets
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