Teespring (Spring by Amaze)
Leadership History
3 leaders · 2011 to present
Aaron Day is the CEO of Teespring, in the role since 2023. The first chief executive was Walker Williams, from 2011.
| Name | Role | From | To | Years in role |
|---|---|---|---|---|
| Aaron Day | Chief Executive Officer, Amaze Holdings | 2023 | Present | 3 |
| Chris Lamontagne | Former Chief Executive Officer | 2018 | Present | 8 |
| Walker Williams | Co-Founder & Chief Executive Officer (20112017) | 2011 | 2017 | 6 |
Teespring (Spring) is a print-on-demand creator merchandise platform founded in 2011 by Walker Williams and Evan Stites-Clayton. It is now operated by Amaze Software, a subsidiary of Amaze Holdings, Inc. (NYSE American: AMZE), led by CEO Aaron Day. Amaze reported about $1.97 million in revenue for 2025 and is reshaping Spring into part of a broader creator-commerce platform. The company is headquartered in San Francisco, California.
Spring earns money on the difference between what a product sells for and what it costs to make. Spring sets a base cost for each item, covering the blank, printing, packaging and fulfillment. The creator sets the retail price and keeps the margin above that base cost. Spring handles payment, production, shipping and customer service, so creators carry no inventory. Amaze also sells digital products, offers paid "advanced services" subscriptions in Amaze Commerce, and is testing media and affiliate revenue. In August 2026 it reported that it was capturing more revenue per dollar of gross merchandise value.
Chief Executive Officer, Amaze Holdings
2023 – Present
3 years (current)
Led Amaze Software, operator of Spring and the Teespring Marketplace, through its March 2025 combination with Fresh Vine Wine and the launch of Amaze Commerce.
Serves as a key leader attempting to stabilize the heavily struggling platform after multiple rebrands and massive creator exoduses.
Former Chief Executive Officer
2018 – Present
8 years (current)
Lamontagne executed the highly aggressive, absolutely critical 'commerce-everywhere' strategy, successfully integrating Teespring directly into massive platforms like YouTube, Instagram, and Twitch to allow creators to sell merch directly under their videos.
Serving as CEO from 2019 to 2022, he managed an incredibly turbulent period, renaming the company to 'Spring' and successfully returning the massively cash-burning startup to brief profitability during the pandemic creator boom.
Co-Founder & Chief Executive Officer (20112017)
2011 – 2017
6 years
Co-founded Teespring as a Brown University senior in 2011 with Evan Stites-Clayton to save a local dive bar by crowdfunding t-shirts. Led the company into Y Combinator in 2013 and raised over $55 million from Khosla Ventures and Andreessen Horowitz. Pioneered the viral custom crowdfunding apparel business model, scaling the platform to hundreds of millions in merchandise volume before stepping down in 2017.
The founding who created the social commerce crowdfunding category and established custom apparel as an accessible online asset class.
Amaze Holdings is still losing money. It reported a Q2 2026 net loss of about $4.4 million on roughly $0.6 million of revenue, and held about $2.4 million in cash at June 30, 2026. Spring competes with Printful, Printify, Fourthwall, Shopify-based merch stores and Merch by Amazon, and much of its traffic depends on YouTube and TikTok policies. In January 2023, before the public listing, Spring closed its production warehouse and laid off staff, according to Business Insider.
Aaron Day serves as the Chief Executive Officer of Amaze Holdings, Inc. and Amaze Software, leading Spring and its parent creator commerce ecosystem following the 2025 public corporate transaction.
Aaron Day is an experienced digital commerce and marketing executive who previously served as CEO of Amaze Software, driving creator technology development, acquisitions, and the strategic combination with Spring.
Walker Williams co-founded Teespring at Brown University in 2011 and served as its Chief Executive Officer through 2017. He led the company through Y Combinator, raised over $55 million in venture funding, built the Kentucky print plant, and established Teespring as a household tech startup brand.
After leaving Teespring, Walker Williams went on to co-found Outschool, a wildly successful online live-learning marketplace for K-12 children that achieved unicorn status during the global remote schooling boom.
Evan Stites-Clayton co-founded Teespring with Walker Williams, serving as the company's original Chief Technology Officer (CTO). He architected the initial crowdfunding platform, automated apparel mock-up tools, and proprietary print production software.
Chris Lamontagne joined Teespring in 2016 and served as CEO from 2019 to 2022. He orchestrated the historic YouTube Merch Shelf partnership, executed the corporate rebranding from Teespring to Spring, and expanded social commerce onto TikTok and Instagram.
Following Walker Williams' departure, seasoned turnaround executive Robert Capps served as CEO, restructuring operations and focusing on financial discipline before Lamontagne took the permanent helm.
Upon closing the business combination in March 2025, Fresh Vine Wine's previous board and management stepped aside, and Amaze Software's leadership team, led by CEO Aaron Day, assumed full control of the publicly listed entity.
Aaron Day focuses on monetizing the 14+ million creator base through the unified Amaze Commerce suite, integrating affiliate revenue tools, expanding digital asset downloads, and achieving sustainable corporate profitability.
Amaze Holdings maintains a board of directors comprising executive management, digital media leaders, and independent directors who supervise audit, governance, and compensation compliance for NYSE American listing standards.
Leadership provides regular operational updates via SEC regulatory filings, shareholder letters, and quarterly corporate conference calls highlighting Gross Merchandise Value capture and product rollouts.
Day emphasizes creator empowerment, agility, AI-enabled tool deployment, and lean operational discipline to maximize value for both social creators and public equity shareholders.
Compare executive leadership tenures and strategic transitions
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