Teespring (Spring / Amaze Software, Inc.)
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Leadership History
3 leaders · 2011 to present
Teespring (Spring / Amaze Software, Inc.) is an American social commerce platform and creator infrastructure company headquartered in San Francisco, California. Founded in 2011 by Walker Williams and Evan Stites-Clayton at Brown University, Teespring revolutionized customized retail by pioneering print-on-demand crowdfunding. Serving as an official commerce partner to YouTube, TikTok, and Twitch, Spring empowers more than 9 million content creators and digital influencers to monetize their audiences without capital risk. Generating approximately $185 million in annual revenue under CEO Aaron Day, Spring stands as a foundational pillar of the global creator economy.
Teespring operates a two-sided creator commerce and on-demand manufacturing marketplace business model. It monetizes by taking a margin spread between the base manufacturing cost of an item and the retail sales price set by the creator. For every physical product sold (t-shirts, hoodies, mugs, phone cases), Spring covers the automated routing, garment manufacturing, direct-to-garment (DTG) printing, packaging, and international parcel shipping, retaining the wholesale base production fee while passing 100% of the remaining profit margin directly to the creator. Additionally, Spring monetizes through digital product transactions (ebooks, digital presets, audio samples) taking a fixed percentage processing fee, premium design services, and white-label enterprise merchandise solutions for major digital entertainment properties.
Chief Executive Officer, Amaze Software (Spring)
2022 – Present
4 years (current)
Assumed leadership upon Amaze Software's consolidation of Spring in 2022. Integrated mobile page builders, subscription tools, and zero-inventory digital creator storefronts to modernize Spring's creator monetization stack.
Led the corporate integration of Spring into Amaze Software, transitioning the platform toward full-stack creator commerce.
Chief Executive Officer (2018–2022)
2018 – 2022
4 years
Recruited to turn around the struggling apparel company after capital-intensive factory missteps. Executed the transformational 2018 partnership with Google/YouTube to power the official YouTube Merch Shelf beneath video players. Rebranded the company from Teespring to "Spring" in 2021, pivoting from custom t-shirts to a multi-product creator commerce platform supporting digital downloads, NFTs, and TikTok shopping integrations.
Saved the company from potential insolvency by locking in exclusive YouTube and social platform commerce integrations.
Co-Founder & Chief Executive Officer (2011–2017)
2011 – 2017
6 years
Co-founded Teespring as a Brown University senior in 2011 with Evan Stites-Clayton to save a local dive bar by crowdfunding t-shirts. Led the company into Y Combinator in 2013 and raised over $55 million from Khosla Ventures and Andreessen Horowitz. Pioneered the viral custom crowdfunding apparel business model, scaling the platform to hundreds of millions in merchandise volume before stepping down in 2017.
The founding visionary who created the social commerce crowdfunding category and established custom apparel as an accessible online asset class.
Teespring operates in a rapidly evolving creator commerce landscape with significant competitive and logistical pressures. Strategic challenges include defending creator loyalty against low-cost manufacturing alternatives (Printify, Printful) and all-in-one e-commerce storefronts like Shopify; managing apparel supply chain and international shipping cost inflation; maintaining strict automated intellectual property (IP) and copyright filters to prevent trademark infringement on user-uploaded artwork; and expanding beyond physical apparel into higher-margin digital products and social live-shopping formats.
Aaron Day currently leads Teespring (Spring / Amaze Software, Inc.), overseeing strategic vision, balance sheet health, and organizational execution in Creator Economy, Print-on-Demand E-Commerce, Social Commerce & Custom Merchandise.
Under executive direction, Teespring (Spring / Amaze Software, Inc.) is prioritizing workflow automation alongside disciplined capital allocation to maximize shareholder value.
Leadership at Teespring (Spring / Amaze Software, Inc.) has historically navigated industry cycles by restructuring operational priorities and expanding competitive moats.