Roblox Corporation
Explore Roblox
Core profile pages, annual revenue records, and related research hubs for this company.
Leadership History
2 leaders · 2004 to present
Roblox is a scaled social entertainment platform where the company supplies the engine, identity system, economy, distribution, moderation, and payments layer, while creators supply much of the content. That makes bookings and daily active users especially important. FY2025 bookings of $5.971B and 111.8M average DAUs show the scale of the economy, but profitability still depends on reducing the cost of running and moderating that economy.
Roblox makes money primarily from Robux purchases, subscriptions, marketplace activity, creator economy transactions, advertising, licensing, and platform commerce. Revenue recognition lags bookings because virtual currency and virtual goods are recognized over their estimated usage periods.
Co-founder and Chief Executive Officer
2004 – Present
22 years (current)
Baszucki leads Roblox's platform strategy across creator tools, safety, virtual economy, advertising, and global user growth.
Co-founder
2004 – 2013
9 years
Cassel helped build Roblox's early technical foundation and engineering culture.
Roblox must manage child safety, moderation costs, regulatory scrutiny, developer economics, app store fees, infrastructure cost, content quality, and competition from Fortnite Creative, Minecraft, Discord, and broader entertainment platforms.
David Baszucki is CEO of Roblox.
Roblox's leadership agenda centers on creator monetization, user growth, 13-plus engagement, safety, advertising, international expansion, AI tools, and platform performance.
Leadership changes help explain capital allocation, product priorities, risk appetite, and competitive positioning.
David Baszucki has kept Roblox focused on long-term platform infrastructure, creator economics, safety, and global scale.