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Founders

Who Founded Roblox?

David Baszucki, Erik Cassel · Founded 2004 · HQ today: San Mateo, California

Who founded Roblox?

Roblox was founded by David Baszucki, Erik Cassel in 2004 in Menlo Park, California, United States. It is now led by David Baszucki.

Founders
David Baszucki, Erik Cassel
Founded
2004
Headquarters
San Mateo, California
Number of founders
2
Current CEO
David Baszucki (since 2004)
Where was Roblox founded?
Roblox was founded in Menlo Park, California, United States in 2004. en.wikipedia.org
When was Roblox founded?
Roblox was founded in 2004.
Who started Roblox?
Roblox was founded by David Baszucki and Erik Cassel.
How old is Roblox?
Roblox is 22 years old as of 2026.

Founding Story

David Baszucki and Erik Cassel had worked together on Interactive Physics, an educational physics simulator from Knowledge Revolution. Seeing students build their own contraptions with it gave them the idea for a platform where users create for each other. They began building a prototype called DynaBlocks in 2004, renamed it Roblox, and launched it publicly in 2006.

What each Roblox founder did

FounderRole at foundingContributionSource
David BaszuckiCo-founder and CEO—en.wikipedia.org
Erik CasselCo-founder—en.wikipedia.org

David Baszucki

Co-founder 2004

Background

Electrical engineering graduate of Stanford University who co-founded Knowledge Revolution, maker of the Interactive Physics educational simulator, which was acquired by MSC Software.

Role at Roblox Corporation

David Baszucki co-founded Roblox with Erik Cassel in 2004 and has served as CEO since. Before Roblox, he co-founded Knowledge Revolution, whose Interactive Physics software let students model physical experiments. He led Roblox through its 2006 launch, the 2013 Developer Exchange, and its 2021 NYSE direct listing. He holds Class B shares that carry 20 votes each, giving him outsized voting control.

David Baszucki was born in 1963 in Winnipeg. Education: Eden Prairie High School.

David Brent Baszucki was born on January 20, 1963 and is a Canadian-born American. Knowledge Revolution, the company he co-founded and led, was acquired by MSC Software in December 1998.

Erik Cassel

Co-founder 2004

Background

Software engineer who programmed the core physics simulation engine for Interactive Physics alongside David Baszucki.

Role at Roblox Corporation

Erik Cassel (1967-2013) graduated from Cornell University with a degree in physics. Following the sale of Knowledge Revolution, he co-founded Roblox with David Baszucki in 2004. As Vice President of Engineering, Cassel wrote the initial backend architecture and much of the fundamental physics code that allowed users to create and share interactive 3D experiences. He passed away from cancer in 2013.

Erik Stefan Cassel was born on December 16, 1967 and died on February 11, 2013. He served as Roblox's chief scientist and worked on the product from its earliest prototypes until his death. Erik Cassel was born in 1967.

Roblox Corporation: CEO & Leadership History

Full timeline →

David Baszucki

Co-founder and Chief Executive Officer

2004 – Present

Baszucki leads Roblox's platform strategy across creator tools, safety, virtual economy, advertising, and global user growth.

Erik Cassel

Co-Founder

2004 – 2013

As co-founder and VP of Engineering, his technical foundation allowed Roblox to scale into a global platform hosting millions of concurrent players before his passing in 2013.

Compare Roblox Corporation Leadership With Competitors

Keep researching Roblox

Who Founded Roblox? FAQ

Who were the founders of Roblox?

Roblox was co-founded by David Baszucki and Erik Cassel in 2004 in Menlo Park, California.

How did David Baszucki and Erik Cassel first meet?

Erik Cassel graduated from Cornell University in 1992 and immediately joined David Baszucki's startup, Knowledge Revolution, as its VP of Engineering. The two worked closely together for over a decade creating educational simulation software before co-founding Roblox.

What insight from their previous physics software inspired Roblox?

While watching students use "Interactive Physics," Baszucki and Cassel noticed that kids were not just doing homework assignments—they were enthusiastically creating hilarious physics contraptions, demolishing virtual buildings, and crashing virtual cars, sparking the vision for a 3D multiplayer physics playground.

What was Erik Cassel's role in developing Roblox?

Cassel was the principal architectural force behind Roblox's original client-server networking engine and 3D rigid-body physics simulation, writing the code that allowed players across the world to interact with blocks in real time.

When and how did Erik Cassel pass away?

Erik Cassel passed away on February 11, 2013, at the age of 45, after a three-year battle with cancer. His passing was deeply mourned by the global Roblox developer community.

How did the founders bootstrap Roblox in its earliest years?

After selling Knowledge Revolution, Baszucki and Cassel self-funded the initial development of DynaBlocks and Roblox from 2004 to 2005, working out of a small office in Menlo Park before raising a $560,000 seed round in 2005.

What early venture capital investors backed the founders?

Altos Ventures (partner Anthony Lee) and First Round Capital led early funding rounds in 2005-2009, demonstrating extraordinary patient capital by backing the founders' vision for years before the platform achieved hyper-growth.

What was the founders' philosophy on user-generated content (UGC)?

Baszucki and Cassel believed from day one that the company should never build games itself. Instead, their role was strictly to build world-class tools and infrastructure, empowering the community's collective imagination to out-innovate any traditional game studio.

What was the first interactive experience created on Roblox?

The earliest tests on DynaBlocks in 2004 featured simple physics simulations of blocks falling down ramps, catapults launching boulders, and basic suspension bridges, followed by classic early games like "Crossroads" and "Chaos Canyon".

What values did the founders instill into Roblox's engineering culture?

The founders instilled values of radical optimism, long-term thinking, continuous iteration, community respect, and an obsession with physics simulation accuracy and system safety.

How does the Roblox community commemorate Erik Cassel today?

Roblox hosts the in-game "Official Erik Cassel Memorial," where players leave messages of gratitude. In-game avatar items such as the "Erik Cassel Hat" and memorial badges remain cherished symbols of community heritage.

What lasting impact have the founders made on the software industry?

Baszucki and Cassel proved that giving complex 3D creation and coding tools to children could spawn a billion-dollar creator economy, inspiring an entire generation of young programmers, digital 3D artists, and game designers.

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