Printful
Company History
Printful History: Founding, Growth & Key Milestones
Founded 2013 in Riga, Latvia
When was Printful founded?
Printful was founded in 2013 in Riga, Latvia by Lauris Liberts and Davis Siksnans, making it 13 years old.
- Founded
- 2013
- Founding place
- Riga, Latvia
- Founders
- Lauris Liberts and Davis Siksnans
- Headquarters today
- Charlotte, North Carolina, United States (FYUL group HQ: Riga, Latvia)
- Milestones documented
- 8 (2013–2025)
- Current CEO
- Alex Saltonstall
- Acquisitions
- 3
| Year | Event |
|---|---|
| 2013 | Printful launches |
| 2017 | Riga fulfillment center and marketplace integrations |
| 2019 | Revenue passes $100M |
| 2021 | Unicorn status and $289M revenue |
| 2022 | Alex Saltonstall named CEO |
| 2023 | Snow Commerce acquisition |
| 2024 | Merger with Printify |
| 2025 | FYUL parent brand launched |
- Where was Printful founded?
- Printful was founded in Riga, Latvia in 2013.
- Who founded Printful?
- Printful was founded by Lauris Liberts and Davis Siksnans.
- When did Printful start?
- Printful was founded in 2013.
- How old is Printful?
- Printful is 13 years old as of 2026.
Founding Story
Printful came out of Draugiem Group, the Latvian incubator behind social network Draugiem.lv. The team ran online poster and quote shops such as Startup Vitamins and Behappy.me and struggled to find a printer that would fulfil single orders automatically. In 2013 they built that service themselves, launching Printful on July 16, 2013 in California with an API-driven dropshipping model.
Founders
Lauris Liberts
Lauris Liberts co-founded Printful in 2013 as a Draugiem Group venture after the group's own poster and quote shops needed automated printing and shipping. He served as chairman of Printful's board and helped steer it to unicorn status in 2021. Lauris Liberts was born in 1981.
Davis Siksnans
Davis Siksnans co-founded Printful and was its CEO from 2013 to 2022, growing it past $289 million in revenue and leading the 2021 Bregal Sagemount round. He has been CEO of fleet-telematics company Mapon since 2024. (Exact birth year remains publicly undisclosed).
Key Milestones
Printful launches
Launched July 16 with posters, canvases and T-shirts, plus a first Shopify integration.
Source: en.wikipedia.orgRiga fulfillment center and marketplace integrations
Opened a fulfillment center in Latvia and added Amazon and Etsy integrations.
Source: en.wikipedia.orgUnicorn status and $289M revenue
$130M non-control investment from Bregal Sagemount at a valuation over $1B; revenue exceeded $289M.
Source: printful.comAlex Saltonstall named CEO
Former Wayfair executive succeeded co-founder Davis Siksnans.
Source: printful.comMerger with Printify
Printful and Printify agreed to merge as equal partners; joint leadership started November 20.
Source: printful.comFYUL parent brand launched
Printful, Printify and Snow Commerce placed under the FYUL umbrella in November.
Source: members.asicentral.comMajor Acquisitions
Snow Commerce
2023Added merchandise and e-commerce services for entertainment and consumer brands.
Printify (merger of equals)
2024Combined Printful's in-house production with Printify's third-party print network; terms not disclosed.
Printify
2024Merger of independent entities to combine fulfillment networks (under holding company Fyul).
Keep researching Printful
Printful Company History FAQ
When was Printful founded?
Printful launched on July 16, 2013 in California, founded by Lauris Liberts and Davis Siksnans from Latvia's Draugiem Group.
What were Printful's key milestones?
Riga fulfillment center and Amazon/Etsy integrations in 2017, Mexico in 2018, Spain and Canada in 2020, unicorn status and Dallas/UK centers in 2021, a new CEO in 2022, Snow Commerce in 2023, and the Printify merger in 2024.
When did Printful become a unicorn?
In 2021, after a $130 million non-control investment from Bregal Sagemount valued it at over $1 billion, making it the first Latvian-rooted unicorn.
What is FYUL?
FYUL is the parent brand launched in November 2025 for Printful, Printify and Snow Commerce following the 2024 merger.
When and where was Printful founded?
Printful was founded in 2013 in Riga, Latvia, by Lauris Liberts and Agris Tamanis as an internal project incubated within the Draugiem Group, before establishing initial US physical production in California.
How did Printful get its start originally?
Lauris Liberts was running an online store selling motivational poster prints (Startup Vitamins) and found that outsourced drop-shippers had inconsistent quality and slow delivery, prompting him to buy his own wide-format printer and build custom automated fulfillment software.
When did Printful become Latvia’s first unicorn?
Printful achieved unicorn status in May 2021 after securing a $130 million growth investment from Bregal Sagemount, which valued the company at over $1 billion.
Where are Printful’s primary global fulfillment centers located?
Printful operates owned and leased fulfillment facilities across Charlotte (NC), Dallas (TX), Tijuana (Mexico), Riga (Latvia), Barcelona (Spain), Birmingham (UK), and Mississauga (Canada).
Who was Davis Siksnans and what was his role in Printful’s rise?
Davis Siksnans joined as Printful’s first CEO in 2013, guiding the company from a bootstrapped workshop with a single printer to over $200 million in annual revenues and global unicorn status before stepping down in 2022.
How did Printful expand into enterprise e-commerce?
In 2023, Printful acquired Cincinnati-based Snow Commerce, adding end-to-end managed e-commerce, web development, and digital marketing services for major brands like Paramount, Warner Bros., and NBCUniversal.
What is FYUL Group and how does it relate to Printful?
In late 2024 / 2025, Printful and rival platform Printify merged under a unified holding company named FYUL Group to combine supply-chain technology and manufacturing scale while preserving both distinct customer-facing brands.
How did the COVID-19 pandemic impact Printful’s trajectory?
The pandemic triggered an unprecedented e-commerce boom as millions of independent creators and shuttered retail stores launched online merchandise businesses, driving Printful’s revenues past $200 million in 2020 and $289 million in 2021.
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