Bewakoof
Market Data Current As Of: September 12, 2026
Related Competitor Intelligence
Compare market positioning with top industry peers
Explore Bewakoof
Core profile pages, annual revenue records, and related research hubs for this company.
Bewakoof
Compare market positioning with top industry peers
Explore Bewakoof
Core profile pages, annual revenue records, and related research hubs for this company.
Founders
Prabhkiran Singh, Siddharth Munot · Founded 2012 · Mumbai, Maharashtra, India
Quick Answer
Bewakoof was founded by Prabhkiran Singh, Siddharth Munot in 2012 in Mumbai, Maharashtra, India. The company is currently led by Prabhkiran Singh.
Bewakoof is an Indian direct-to-consumer (D2C) youth apparel and lifestyle brand founded in 2012 by IIT Bombay graduates Prabhkiran Singh and Siddharth Munot. Renowned for its witty graphic T-shirts, oversized streetwear, mobile accessories, and pop-culture licensing partnerships with Marvel and Disney, Bewakoof operates as a flagship digital brand under Aditya Birla Group's TMRW.
Prashanth Aluru
CEO & Co-Founder, TMRW (Board Member, Bewakoof)
Strengthened Bewakoof's operating governance and balance-sheet liquidity, charting a path toward scaling the brand to a ₹1,500 crore revenue run rate.
Prabhkiran Singh
Founder & Chief Executive Officer
Scaled Bewakoof from an unbacked dorm-room experiment into one of India's most recognizable youth casualwear brands, serving over 10 million customers and generating over ₹250 crore in annual revenue.
Siddharth Munot
Co-Founder (2012–2020)
Established the low-cost supply chain fabric and fulfillment discipline that enabled Bewakoof to offer sub-₹499 graphic t-shirts with healthy gross unit economics.
Bewakoof was founded in 2012 by Prabhkiran Singh, Siddharth Munot in Mumbai, Maharashtra, India.
The founders established Bewakoof with the objective of solving core inefficiencies in Consumer Discretionary, laying the foundation for its current global scale.
Even as Bewakoof scales to billions in revenue, the organization maintains the founders' commitment to innovation and customer-centric execution.