The Souled Store
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Founders
Vedang Patel, Aditya Sharma, Rohin Samtaney, Harsh Lal · Founded 2013 · Mumbai, Maharashtra, India
Quick Answer
The Souled Store was founded by Vedang Patel, Aditya Sharma, Rohin Samtaney, Harsh Lal in 2013 in Mumbai, Maharashtra, India. The company is currently led by Vedang Patel.
In 2013, four college friends in Mumbai—Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal—were frustrated that while they loved Marvel superheroes, Batman, and Star Wars, authentic licensed merchandise was impossible to find in India, with existing options limited to overpriced imported tees or terrible unbranded counterfeit prints that washed out in one cycle. Pooling ₹5.25 lakh of their own personal savings, they launched **The Souled Store** from a tiny shared room, pitching Warner Bros. and Marvel for official licenses. Their passion for quality cotton and genuine pop-culture fandom resonated immediately, igniting India's D2C merchandise revolution.
Vedang Patel is an Indian tech entrepreneur who studied engineering at NMIMS Mumbai and co-founded The Souled Store in 2013, serving as Chief Executive Officer.
Vedang Patel is the Co-Founder and CEO of The Souled Store. Patel directed business strategy, secured landmark Marvel and Disney licenses, launched the 500k+ membership club, and scaled the offline retail store network.
Aditya Sharma is an Indian entrepreneur who co-founded The Souled Store, spearheading product merchandising, brand marketing, and creative collaborations.
Aditya Sharma co-founded The Souled Store in 2013, guiding brand positioning, celebrity marketing campaigns, and streetwear design aesthetics.
Rohin Samtaney is an Indian software and operations executive who co-founded The Souled Store, architecting its e-commerce website and automated warehouse logistics.
Rohin Samtaney co-founded The Souled Store in 2013, managing supply chain fulfillment, technology platforms, and multi-channel order orchestration.
Harsh Lal is an Indian business development executive who co-founded The Souled Store, leading offline retail store expansion, mall real estate, and partner operations.
Harsh Lal co-founded The Souled Store in 2013, spearheading the company's offline retail expansion across 35+ high-performing shopping mall boutiques.
Vedang Patel
Co-Founder & Chief Executive Officer
Visionary entrepreneur who founded The Souled Store with ₹5.25 lakh, secured Marvel and Disney licenses, launched the membership club, and leads retail expansion.
Aditya Sharma
Co-Founder & Chief Marketing Officer
Directs brand creative strategy, pop-culture IP collaborations, and high-impact celebrity campaigns with Sara Ali Khan and cricket stars.
Harsh Lal
Co-Founder & Head of Offline Retail
Spearheads the physical retail boutique network across 35+ premium Indian shopping malls.
The Souled Store was founded in 2013 by Vedang Patel, Aditya Sharma, Rohin Samtaney in Mumbai, Maharashtra, India.
The founders established The Souled Store with the objective of solving core inefficiencies in D2C Pop-Culture Apparel, Casual Streetwear, Licensed Merchandise (Marvel/Disney/Anime) & Omnichannel Fashion Retail, laying the foundation for its current global scale.
Even as The Souled Store scales to $45M, the organization maintains the founders' commitment to innovation and customer-centric execution.