Rohin Samtaney

Rohin Samtaney possessed an incredibly rigorous, deeply aesthetic background in advanced design, complex digital branding, and mass-scale interactive marketing. Operating as a fiercely capable creative leader with deep expertise in simplifying highly complex pop-culture references into highly wearable, mass-market apparel, this incredibly intense foundation in structural aesthetics provided the exact creative mastery required to successfully architect the massively dominant Souled Store brand.

Rohin Samtaney is a highly astute digital product designer, fiercely visionary creative director, and the profoundly influential co-founder fundamentally responsible for the incredibly iconic visual aesthetics and brand identity of the massive Souled Store empire. Operating as an incredibly talented engineering student alongside his co-founders in 2013, Samtaney aggressively spearheaded the highly complex frontend design and creative direction required to make their licensed merchandise highly desirable to the Indian youth demographic. By relentlessly curating incredibly sharp, highly humorous product designs and fiercely optimizing the platform's incredibly engaging social media presence, he completely defined the absolute core usability and virality of the brand. His absolutely rigorous creative execution completely ensured the massive viral adoption of the apparel, permanently establishing the foundational aesthetic of the multi-million dollar ecosystem.