Bewakoof
Company History
Bewakoof History: Founding, Growth & Key Milestones
Founded 2012 in Mumbai, India
When was Bewakoof founded?
Bewakoof was founded in 2012 in Mumbai, India by Prabhkiran Singh and Siddharth Munot, making it 14 years old.
- Founded
- 2012
- Founding place
- Mumbai, India
- Founders
- Prabhkiran Singh and Siddharth Munot
- Headquarters today
- Mumbai, Maharashtra, India
- Milestones documented
- 14 (2012–2026)
- Current CEO
- Prabhkiran Singh
| Year | Event |
|---|---|
| 2012 | Bewakoof launched in Mumbai |
| 2014 | Fundraise plan and a first push into physical retail |
| 2015 | Angel round from the Snapdeal founders and Nikhil Vora |
| 2017 | Revenue reaches Rs 38 crore with a small profit |
| 2019 | Investcorp leads a Rs 80 crore round |
| 2020 | First loss after three profitable years |
| 2021 | IvyCap Ventures invests Rs 30 crore |
| 2021 | Cosmos Beauty takes the brand beyond clothing |
| 2021 | Rs 60 crore round from Investcorp, IvyCap and Spring Marketing Capital |
| 2021 | Bazaar opens the platform to other brands |
| 2022 | TMRW agrees to buy majority control for Rs 200 crore |
| 2023 | Aditya Birla Digital Fashion Ventures completes the acquisition |
| 2026 | Founder Prabhkiran Singh steps down and the store count passes 30 |
| 2026 | FY2026 revenue rises 40 percent to Rs 243 crore |
- Where was Bewakoof founded?
- Bewakoof was founded in Mumbai, India in 2012.
- Who founded Bewakoof?
- Bewakoof was founded by Prabhkiran Singh and Siddharth Munot.
- When did Bewakoof start?
- Bewakoof was founded in 2012.
- How old is Bewakoof?
- Bewakoof is 14 years old as of 2026.
Founding Story
In 2012 Prabhkiran Singh and Siddharth Munot, batchmates from IIT Bombay, put bewakoof.com live on 1 April, a date Singh said was chosen to match the brand name's joke. It was Singh's third attempt at a business. He had run Khadke Glassi, a fresh lassi venture started in 2010 that closed after three years because demand in Mumbai was seasonal, then a short lived B2B merchandise business that became the base idea for Bewakoof. The founders chose to sell expression on clothing because, as Singh put it, customisation had a market that no brand was catering to, and they ran the launch themselves with two founders and two interns.
Founders
Prabhkiran Singh
Prabhkiran Singh co-founded Bewakoof with IIT Bombay batchmate Siddharth Munot and put bewakoof.com live on 1 April 2012. Early venture investors would not back what they called an internet brand, so the founders mortgaged family property and borrowed from SBI and PNB, growing the business through an online Bewakoof magazine and a Facebook page that reached 75,000 followers in about a month with a team of two founders and two interns. Singh kept sales on the company's own site and app rather than marketplaces, raised Rs 80 crore from Investcorp in October 2019, extended the catalogue into beauty with Cosmos in July 2021, and sold majority control to Aditya Birla Fashion and Retail's TMRW for Rs 200 crore in a deal that closed in February 2023. He announced his exit on 24 February 2026 and left at the end of that March, holding 12.5 percent of the company as of the FY2025 filings. (Exact birth year remains publicly undisclosed).
Siddharth Munot
Siddharth Munot co-founded Bewakoof with Prabhkiran Singh in Mumbai in 2012 and worked on the brand through its unfunded early years, when the two mortgaged family property and relied on bank debt because venture investors would not back the business. No date has been reported for his departure from the company. (Exact birth year remains publicly undisclosed).
Key Milestones
Bewakoof launched in Mumbai
Prabhkiran Singh and Siddharth Munot, batchmates from IIT Bombay, started Bewakoof in Mumbai and put the site live on 1 April 2012, a date Singh said was picked to match the brand name's joke, selling slogan t-shirts aimed at Indian college students.
Source: economictimes.indiatimes.comFundraise plan and a first push into physical retail
Bewakoof said it planned to raise Rs 25 crore to widen its online range and expand its brick and mortar presence. Revenue was over Rs 5 crore in the previous fiscal year and the company was targeting about Rs 20 crore.
Source: economictimes.indiatimes.comAngel round from the Snapdeal founders and Nikhil Vora
Bewakoof raised an undisclosed seed round from Snapdeal cofounders Kunal Bahl and Rohit Bansal and from investor Nikhil Vora. Revenue that fiscal year was Rs 14.5 crore with a loss of Rs 2.5 crore.
Source: inc42.comRevenue reaches Rs 38 crore with a small profit
Bewakoof reported Rs 38 crore of revenue and a profit of Rs 30 lakh in the year to March 2017, the first of three consecutive profitable years.
Source: inc42.comInvestcorp leads a Rs 80 crore round
Bahrain based Investcorp led an investment of US$11.2 million, about Rs 80 crore, in October 2019, taking a 14 percent stake and a board seat in Bewakoof Brands after seven years without venture backing.
Source: entrackr.comFirst loss after three profitable years
Revenue reached Rs 209 crore in the year to March 2020 but the company swung to a loss of Rs 28 crore after advertising spend of Rs 41 crore and senior hires from Amazon, Page Industries, Levi's and Westside.
Source: inc42.comIvyCap Ventures invests Rs 30 crore
IvyCap Ventures put Rs 30 crore into Bewakoof in March 2021, following a Rs 8 crore bridge round in May 2020 from Pranak Consultants, Pratithi Investment and Indigoedge Management.
Source: entrackr.comCosmos Beauty takes the brand beyond clothing
In July 2021 Bewakoof launched Cosmos, a beauty and personal care line of 43 products from day and night creams to aftershave, bath salts and serums, sold on its own platform and on other marketplaces.
Source: economictimes.indiatimes.comRs 60 crore round from Investcorp, IvyCap and Spring Marketing Capital
Bewakoof said in August 2021 it had raised Rs 60 crore from Investcorp, IvyCap Ventures and Spring Marketing Capital, and set out an ambition of Rs 2,000 crore of sales by 2025.
Source: timesofindia.indiatimes.comBazaar opens the platform to other brands
In December 2021 Bewakoof added Bazaar, a marketplace section letting other brands sell alongside its own apparel, footwear, activewear, innerwear and Cosmos beauty ranges.
Source: economictimes.indiatimes.comTMRW agrees to buy majority control for Rs 200 crore
TMRW, the digital brands venture of Aditya Birla Fashion and Retail, said in November 2022 it would invest Rs 200 crore for a stake reported at 73 to 80 percent, structured as a secondary purchase that gave every existing investor an exit.
Source: livemint.comAditya Birla Digital Fashion Ventures completes the acquisition
The Rs 200 crore majority stake deal closed in February 2023, placing Bewakoof under Aditya Birla Digital Fashion Ventures, part of TMRW. The brand then moved beyond its own site and app onto marketplaces and into physical stores.
Source: retail.economictimes.indiatimes.comFounder Prabhkiran Singh steps down and the store count passes 30
Singh said on 24 February 2026 that he would leave at the end of March after 14 years, citing health and family reasons. TMRW said Bewakoof ran more than 30 exclusive brand stores and was on track to reach 40 by March 2026.
Source: retail.economictimes.indiatimes.comFY2026 revenue rises 40 percent to Rs 243 crore
Operating revenue grew 40.5 percent to Rs 243 crore in the year to March 2026 while the loss widened 19.4 percent to Rs 87.4 crore, according to the company's filings with the Registrar of Companies.
Source: entrackr.comKeep researching Bewakoof
Bewakoof Company History FAQ
What are the key dates in Bewakoof's history?
Launch on 1 April 2012; angel money in 2015; Investcorp's Rs 80 crore in October 2019; Rs 30 crore from IvyCap in March 2021; the Rs 200 crore TMRW deal announced in November 2022 and closed in February 2023; and founder Prabhkiran Singh's exit at the end of March 2026.
When did Bewakoof first raise institutional money?
October 2019, when Investcorp led US$11.2 million, about Rs 80 crore, for a 14 percent stake and a board seat, after seven years without venture backing.
When did Bewakoof open physical stores?
After the TMRW deal closed. The brand ran more than 30 exclusive brand stores as of February 2026, with 40 targeted by the end of that fiscal year.
What was Bewakoof's best year before the pandemic?
The year to March 2020, with revenue of Rs 209 crore. It then swung to a Rs 28 crore loss after spending Rs 41 crore on advertising and hiring senior managers.
How large is Bewakoof now?
Operating revenue of Rs 243 crore and a loss of Rs 87.4 crore in the year to March 2026, according to its filings with the Registrar of Companies.
When was Bewakoof founded?
Bewakoof was founded in 2012 by Prabhkiran Singh and Siddharth Munot, two IIT Bombay civil engineering graduates who started by selling printed t-shirts.
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