Bewakoof
Market Data Current As Of: September 12, 2026
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Bewakoof
Compare market positioning with top industry peers
Explore Bewakoof
Core profile pages, annual revenue records, and related research hubs for this company.
Company History
Founded 2012 in Mumbai, Maharashtra, India
Prabhkiran Singh and Siddharth Munot establish Bewakoof in Mumbai with ₹30,000 in seed capital, printing humorous Hindi and English slogan t-shirts for college students.
Bewakoof crosses 1 million cumulative order deliveries, powered by viral social media meme marketing and direct-to-consumer website sales.
Introduces the 'TriBe,' India's first paid loyalty subscription program for an apparel D2C brand, offering members exclusive discounted pricing and VIP access.
Global alternative asset manager Investcorp invests million in Bewakoof to expand production capabilities, hire senior leadership, and scale marketing.
Raises an additional million round led by IvyCap Ventures alongside revenue-based financing to scale inventory and expand into beauty and personal care.
Aditya Birla Group's D2C entity TMRW acquires majority stake in Bewakoof for ₹200 crore (), anchoring the brand into India's premier retail conglomerate.
Bewakoof opens its first brick-and-mortar experiential stores and airport kiosks, transforming from a pure-play digital platform into an omnichannel youth brand.
Aditya Birla Fashion and Retail Limited (ABFRL) through its digital house of brands platform TMRW acquired a controlling 73-80% majority stake in Bewakoof for ₹200 crore ( million).
Since its establishment in 2012, Bewakoof expanded from an early-stage venture into a recognized leader in Consumer Discretionary, overcoming key market challenges.
Over its history, Bewakoof executed decisive strategic pivots toward scalable monetization and digital distribution, securing its current market leadership.
By continually modernizing operations and embracing workflow automation, Bewakoof maintains resilience through changing technological and economic cycles.