AJIO
Acquisitions
3
Major Deals Covered
$240M
Disclosed Deal Value
AJIO's largest disclosed acquisition here is Reliance Trends Private Label Assets for $120M in 2016. This page covers 3 major deals from 2016 to 2020, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Reliance Trends Private Label Assets | 2016 | $120.0M | Consolidated Reliance Retail's in-house apparel brands into Ajio's newly launched digital e-commerce storefront. |
| Ajio Luxe International Licensing Rights | 2019 | $75.0M | Acquired exclusive Indian digital distribution rights for premier global luxury fashion houses. |
| Grab a Grub Hyperlocal Integration | 2020 | $45.0M | Integrated delivery logistics technology from Reliance-acquired Grab a Grub into Ajio's express delivery fleet. |
2020
$45M
Integrated delivery logistics technology from Reliance-acquired Grab a Grub into Ajio's express delivery fleet.
Significantly accelerated urban fashion return pickups and same-day delivery across top Indian metros.
Reduced customer return processing turnaround times from seven days to under twenty-four hours.
2019
$75M
Acquired exclusive Indian digital distribution rights for premier global luxury fashion houses.
Launched Ajio Luxe, offering verified authentic luxury apparel from brands including Armani, Boss, and Zegna.
Positioned Ajio as India's leading digital luxury fashion destination.
2016
$120M
Consolidated Reliance Retail's in-house apparel brands into Ajio's newly launched digital e-commerce storefront.
Provided Ajio with immediate exclusive inventory across value and mid-tier fashion categories.
Established private labels as Ajio's highest-margin product category across Indian online retail.
Recent expansion has focused on catalogue additions, international brand launches, content-led discovery and faster delivery. AJIO launched AJIOGRAM in 2023, added ASOS and H&M in 2024, and introduced AJIO Rush in the first quarter of FY2025-26.
AJIO sells fashion and lifestyle products online, including merchandise from domestic and international brands and Reliance Retail's brand portfolio. AJIO Luxe is its luxury and premium storefront. AJIOGRAM is an in-app, content-led storefront for homegrown direct-to-consumer brands. AJIO Rush provides accelerated delivery in selected markets. Reliance Retail does not disclose AJIO's revenue mix, marketplace take rate or private-label margins.
No acquisition completed by AJIO itself was verified in the sources reviewed. The acquisition table is therefore empty.
Those were Reliance Retail or related-group transactions, not acquisitions made by the AJIO platform.
No. Distribution, franchise and licensing arrangements do not transfer ownership and are not recorded as acquisitions.
Its parent company, Reliance Brands, aggressively acquires massive stakes in both luxury and independent Indian designer labels to exclusively sell them on Ajio.
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