Flipkart
Acquisitions
4
Major Deals Covered
$410M
Disclosed Deal Value
Flipkart's largest disclosed acquisition here is Myntra for $300M in 2014. This page covers 4 major deals from 2014 to 2021, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Myntra | 2014 | $300.0M | Flipkart acquired Myntra to dominate India's rapidly growing online fashion and apparel retail segment. |
| Cleartrip | 2021 | $40.0M | Acquired online travel aggregator Cleartrip to diversify into online travel booking and flight ticketing services. |
| Jabong | 2016 | $70.0M | Acquired through Myntra to consolidate market share in online fashion and neutralize its closest competitor. |
| eBay India | 2017 | Undisclosed | Flipkart took over eBay.in as part of a 2017 deal in which eBay invested $500 million in Flipkart. |
2021
$40M
Acquired online travel aggregator Cleartrip to diversify into online travel booking and flight ticketing services.
Integrated Cleartrip's travel inventory directly into the Flipkart super-app ecosystem, increasing user engagement and frequency of transactions.
Strengthened Flipkart's travel vertical, helping it compete directly with MakeMyTrip and EaseMyTrip in India.
2017
Flipkart took over eBay.in as part of a 2017 deal in which eBay invested $500 million in Flipkart.
Gave Flipkart a cross-border selling link through eBay's global marketplace.
eBay sold its Flipkart stake to Walmart in 2018 and the eBay.in brand was later wound down.
2016
$70M
Acquired through Myntra to consolidate market share in online fashion and neutralize its closest competitor.
Eliminated Flipkart's primary venture-backed competitor in online fashion, integrating Jabong's catalog into Myntra's supply chain.
Substantially expanded Flipkart's customer base in Tier 1 Indian metros before consolidating Jabong's traffic onto Myntra.
2014
$300M
Flipkart acquired Myntra to dominate India's rapidly growing online fashion and apparel retail segment.
Cemented Flipkart's market leadership in fashion e-commerce, allowing Myntra to operate as an independent brand with shared supply chain infrastructure.
Myntra became the leader in Indian online fashion, contributing a large portion of Flipkart Group's total GMV.
Flipkart's growth plan rests on three bets. First, value commerce: Shopsy targets price-sensitive shoppers in Tier-2 and Tier-3 towns against Meesho. Second, quick commerce: Flipkart Minutes, launched in August 2024, is expanding its dark-store network to compete with Blinkit, Swiggy Instamart, Zepto and Amazon Now. Third, profitability ahead of the IPO: higher-margin advertising, fintech partnerships and Ekart services, with losses at the marketplace entity already falling 37% in FY2025.
Flipkart makes money from several linked businesses. 1. Marketplace (Flipkart Internet Pvt Ltd): third-party sellers list products on Flipkart and pay commissions, fixed fees, shipping and fulfilment charges, plus advertising fees for sponsored listings. Indian FDI rules bar foreign-owned marketplaces from holding inventory for sale to consumers, so the marketplace earns service income rather than product revenue; it booked ~$2.38 billion (₹20,493 crore) in FY2025, up 14%. 2. Flipkart India Pvt Ltd: the larger entity, which reported consolidated revenue from operations of ~$9.6 billion (₹82,787 crore) in FY2025, mostly from selling goods business-to-business, including supplying sellers and kirana stores. 3. Group businesses: Myntra (fashion and beauty), Ekart (logistics, also offered to outside shippers), Cleartrip (travel commissions), Shopsy (low-price social commerce) and Flipkart Minutes (quick commerce). Cash on delivery, no-cost EMIs and the Big Billion Days festive sale have long been central to how Flipkart wins customers. A 2023 AllianceBernstein report estimated Flipkart's share of Indian e-commerce at about 48%, with Amazon India and Meesho its main rivals.
In May 2014, Flipkart acquired leading online fashion retailer Myntra for approximately $300 million in stock and cash. The strategic acquisition consolidated Indian fashion e-commerce under Flipkart, giving the group market dominance in high-margin apparel and lifestyle retail.
Flipkart acquired UPI payments startup PhonePe in April 2016 shortly after it was founded by ex-Flipkart executives Sameer Nigam, Rahul Chari, and Burzin Engineer. Under Flipkart and Walmart, PhonePe scaled to become India's #1 digital payments app before its separate spinoff in 2022.
In April 2021, Flipkart acquired online travel portal Cleartrip for approximately $40 million, diversifying the Flipkart ecosystem into flight bookings, hotel reservations, and travel experiences integrated with Flipkart SuperCoins.
In July 2016, Flipkart's subsidiary Myntra acquired rival fashion portal Jabong from Global Fashion Group for $70 million in cash, eliminating its primary competitor and securing leading leadership in international fashion brands.
In 2022, Flipkart acquired refurbished electronics and gadget repair platform Yaantra to enhance its reverse logistics, smartphone trade-in programs, and certified refurbished electronics marketplace for Indian consumers.
In its early years, Flipkart acquired social book discovery site WeRead (2010), digital music download platform Flyte/Mime360 (2011), and leading online electronics retailer Letsbuy.com ($25M in 2012) to expand product categories.
Through its $100 million venture fund (Flipkart Ventures) and 'Flipkart Leap' startup accelerator, the company invests minority capital in advanced Indian startups specializing in supply-chain robotics, generative AI, circular fashion, and quick commerce technology.
Flipkart focuses strategic M&A on technology platforms that enhance retail media monetization, improve quick-commerce dark-store automation, expand B2B supply chain efficiency, and deepen rural consumer engagement.
Yes. In 2014, Flipkart executed a massive $300 million acquisition of Myntra, absolutely dominating the Indian online fashion market. They also acquired PhonePe in 2016 (which became a massive digital payments juggernaut before being spun off) and the travel site Cleartrip in 2021.
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