Webflow vs Wix: Founders, CEOs and History
Webflow was founded in 2013 by Vlad Magdalin, Sergie Magdalin, Bryant Chou and is led by Linda Tong. Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami, Giora Kaplan and is led by Avishai Abrahami.
Company facts
Founders
Webflow
Vlad Magdalin
Vlad Magdalin co-founded Webflow in 2013 and was its CEO until June 2024, leading it through Y Combinator and its funding rounds up to the 2022 Series C at a $4 billion valuation. He then handed the CEO role to Linda Tong and became Chief Innovation Officer.
Sergie Magdalin
Sergie Magdalin co-founded Webflow in 2013 and brought the designer's perspective to the product. He remained part of the company's leadership at the time of the 2024 CEO transition.
Bryant Chou
Bryant Chou co-founded Webflow in 2013 and served as its chief technology officer, leading early engineering of the platform. He was still named among the co-founders working with the leadership team at the 2024 CEO transition.
Wix
Avishai Abrahami
Avishai Abrahami co-founded Wix in 2006 and has been its CEO since. He led the company through its 2013 Nasdaq IPO and, more recently, its shift toward AI products, including the 2025 purchase of Base44 and the 2026 restructuring.
Nadav Abrahami
Nadav Abrahami co-founded Wix in 2006 with his brother Avishai and Giora Kaplan and worked on building the original platform.
Giora Kaplan
Giora Kaplan is the third co-founder of Wix, which he started with the Abrahami brothers in 2006, and has worked on the company's product and technology.
CEOs and their tenures
Webflow
- Vlad Magdalin2013–2024
Co-Founder; CEO (2013-2024), now Chief Innovation Officer
Co-founded Webflow and led it as CEO through Y Combinator and its funding rounds to a $4 billion valuation before handing over the role in June 2024.
Source - Linda Tong2024–present
Chief Executive Officer
Joined as COO in 2022 and later served as President and COO; named CEO in June 2024. Previously held roles at AppDynamics, the NFL, Tapjoy and Google.
Source
Wix
- Avishai Abrahami2006–present
Co-Founder & Chief Executive Officer
Has led Wix since its founding, through the 2013 IPO, the Base44 acquisition and the 2026 AI-focused restructuring.
Source - Lior Shemesh2010–present
Chief Financial Officer
Runs Wix's finances, including its share buybacks and the 2026 margin outlook.
Source
Timeline: Webflow and Wix side by side
2006Wix
Wix founded
Avishai Abrahami, Nadav Abrahami and Giora Kaplan start Wix to make website building possible without code.
2012Wix
HTML5 editor released
Wix moves its editor from Adobe Flash to HTML5.
2013Webflow
Webflow launches
Launched in August 2013 and graduated from Y Combinator.
2013Wix
Nasdaq IPO
Wix lists on Nasdaq under the ticker WIX in November 2013.
2014Webflow
$1.5M seed round
Seed funding from Khosla Ventures, Tim Draper and others.
2017Wix
DeviantArt acquired
Wix buys the online artist community DeviantArt for about $36 million.
2019Webflow
$72M Series A
Led by Accel.
2021Webflow
$140M Series B
Valued Webflow at $2.1 billion.
2022Webflow
$120M Series C
Led by Y Combinator Continuity at a $4 billion valuation; Linda Tong joins as COO.
2023Wix
Wix Studio launched
Wix launches Wix Studio, a platform for agencies and freelance web professionals.
2024Webflow
Intellimize, new CEO, GreenSock
Acquired Intellimize in April, named Linda Tong CEO in June, and acquired GreenSock in October.
2025Wix
Base44 acquired
Wix buys the AI app builder Base44 for $80 million in cash, plus earn-outs through 2029.
2026Webflow
Vidoso.ai and Source by Webflow
Acquired Vidoso.ai in March and unveiled Source by Webflow at Webflow Conf in September.
2026Wix
Restructuring and guidance cut
Wix cuts about 20% of its workforce and lowers its 2026 revenue and bookings outlook.
Acquisitions
Webflow
- Vidoso.ai2026Undisclosed
- Intellimize2024Undisclosed
- GreenSock2024Undisclosed
Questions about Webflow vs Wix
Who is the CEO of Webflow, Inc. and Wix?
Webflow, Inc. is led by Linda Tong and Wix is led by Avishai Abrahami. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Webflow, Inc. founded vs Wix?
Wix was founded in 2006 — 7 years before Webflow, Inc., which was founded in 2013. Wix's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Webflow, Inc..
How many employees does Webflow, Inc. have compared to Wix?
Wix employs approximately 4,371 people. A verified employee count for Webflow, Inc. is not currently available.
Where are Webflow, Inc. and Wix headquartered?
Webflow, Inc. is headquartered in United States and Wix is headquartered in Israel. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Webflow, Inc. and Wix?
Webflow, Inc. was founded by Vlad Magdalin, Sergie Magdalin, Bryant Chou. Wix was founded by Avishai Abrahami, Nadav Abrahami, Giora Kaplan.
Which company has a longer operating history — Webflow, Inc. or Wix?
Wix has been operating for approximately 20 years, making it the more established of the two companies. Webflow, Inc. has been in operation for around 13 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Webflow vs Wix overview