Webflow vs Wix: Revenue, Profit and Business Model
Webflow does not publish annual revenue. Wix reported $2B of revenue in FY2025 and $50.6M of net income.
Latest financial snapshot
Financial summary
Webflow
Webflow is private and does not report revenue or profit. It raised $1.5 million in seed funding in 2014 from investors including Khosla Ventures and Tim Draper, a $72 million Series A led by Accel in 2019, a $140 million Series B at a $2.1 billion valuation in January 2021, and a $120 million Series C at a $4 billion valuation in March 2022, bringing total funding above $330 million. At the time of the Series C, Forbes reported the company was nearing $100 million in annual recurring revenue with more than 200,000 customers. No newer funding round or valuation has been announced.
Wix
Wix's revenue grew from $1.27 billion in 2021 to $1.99 billion in 2025, and the company moved from a $424.9 million net loss in 2022 to profits in 2023-2025 ($50.6 million in 2025). Free cash flow excluding acquisition costs was $605 million in 2025, about 30% of revenue, and Wix repurchased $575 million of stock that year. In March 2026 it announced a $250 million equity investment led by Durable Capital Partners. In Q2 2026, revenue rose 15% to $563.1 million, bookings rose 12% to $569.1 million and ARR reached $1.963 billion. Higher AI and marketing costs, plus restructuring charges, produced a GAAP net loss of $76.4 million, and free cash flow fell to $52.6 million. For full-year 2026 Wix expects revenue growth in the low- to mid-teens and a free cash flow margin in the high teens, excluding acquisition and restructuring costs.
Revenue and profit by year
Webflow
Webflow does not publish annual revenue. What is known about its finances is in the summary above.
Full Webflow financialsWhere the revenue comes from
Webflow
- Site plans
Not disclosed
Per-site subscriptions covering hosting, CMS capacity and traffic.
- Workspace plans
Not disclosed
Per-seat subscriptions for designing and collaborating on sites.
- Enterprise contracts and add-ons
Not disclosed
Custom enterprise agreements plus add-ons such as Localization and optimization tools.
Wix
- Creative Subscriptions
~71% (Q2 2026)
Premium website plans, Wix Studio, bundled domains and Base44 subscriptions.
- Business Solutions
~29% (Q2 2026)
Wix Payments and other transaction revenue, Google Workspace resale, third-party apps and other add-ons.
Business model and strategy
Webflow
How it makes money
Webflow earns subscription revenue. Customers pay for Workspace plans, priced per seat, to design and collaborate on sites, and for Site plans, priced per site, that cover hosting, CMS capacity and traffic. Larger organizations buy Enterprise contracts with custom pricing, security controls and support.
Growth strategy
Webflow is moving upmarket and toward marketing teams rather than only individual designers. Its acquisitions follow that path: Intellimize (April 2024) for AI personalization and testing, GreenSock (October 2024) for web animation, and Vidoso.ai (March 2026) for brand-aligned AI image and video assets.
Competitive advantage
Webflow's editor maps directly to real web layout concepts (boxes, flexbox, grid, classes), so the sites it produces are standard code that professional designers can control in detail. That has built a large base of freelancers and agencies who bring client sites onto the platform. Hosting, CMS, localization and, since the 2024 GreenSock deal, the GSAP animation library are bundled in one product.
Wix
How it makes money
Wix runs a freemium model. Anyone can build a site for free, and Wix earns money when users upgrade to premium plans for custom domains, ad removal, more storage, eCommerce and professional tools. It reports two segments. Creative Subscriptions (premium plans, Wix Studio seats, domains bundled with plans and Base44 subscriptions) brought in $398.4 million in Q2 2026 at an 80% GAAP gross margin.
Growth strategy
Wix plans to grow by bringing in new users through AI-first creation tools (Wix Harmony for websites and Base44 for apps). It also wants to sell more Business Solutions, especially payments and commerce, to existing sites, and to keep agencies and resellers building on Wix Studio. In the second half of 2026 it is moving marketing spend from core Wix to Base44, paid for by lower AI costs.
Competitive advantage
Wix has a large free user base that feeds paid upgrades. It also offers a wide range of built-in business tools, including payments, bookings, stores and events, and a professional tier (Wix Studio) for agencies. Base44 gives it an early position in prompt-based app creation, and Wix is building its own AI models (the Harmony model and Base44's Base 1 LLM) to lower inference costs.
Questions about Webflow vs Wix
Which company has higher revenue — Webflow, Inc. or Wix?
Wix reported $2.0B (FY2025). A verified revenue figure for Webflow, Inc. was not available at the time of this comparison.
What is the market cap of Webflow, Inc. vs Wix?
Wix has a market capitalisation of $1.9B. A public market cap figure for Webflow, Inc. was not available (it may be privately held).
Which is more financially efficient — Webflow, Inc. or Wix?
Wix generates $456k / employee in revenue per employee. A comparable figure for Webflow, Inc. requires matching employee and revenue data from the same reporting period.
How do Webflow, Inc. and Wix make money?
Webflow, Inc. and Wix generate revenue in fundamentally different ways. Webflow, Inc.: Webflow earns subscription revenue. Wix: Wix runs a freemium model.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Webflow vs Wix overview