Target vs Xiaomi: Founders, CEOs and History
Target was founded in 1902 by George Dayton and is led by Michael Fiddelke. Xiaomi was founded in 2010 by Lei Jun, Lin Bin and is led by Lei Jun.
Company facts
Founders
Target
George Dayton
George Draper Dayton became a partner in Goodfellow's Dry Goods Company, one of the largest department stores in Minneapolis, in 1902, and became sole owner and president within a year, renaming it the Dayton Dry Goods Company.
Xiaomi
Lei Jun
Lei Jun founded Xiaomi in 2010 and is its chairman and CEO. He set the company's early strategy of selling well-specified phones online at low prices, built the MIUI user community, and later led Xiaomi's 2018 Hong Kong listing.
Lin Bin
Lin Bin co-founded Xiaomi in 2010 and served as its president, overseeing early phone development and supply-chain relationships. He handed the president role to others in 2019 and continued as vice chairman of the board.
CEOs and their tenures
Target
- Robert J. Ulrich1994–2008
Chairman and CEO
Under Ulrich Target grew into the second-largest US discount retailer, built its design-partnership model with designers such as Michael Graves, and added the Super Target format. He retired as chief executive in 2008 and was succeeded by Gregg Steinhafel.
Source - Gregg Steinhafel2008–2014
Chairman, President and CEO
Steinhafel resigned in May 2014 after the data breach and the poor results of Target Canada, which the company closed in 2015 after losses. Brian Cornell succeeded him later in 2014.
Source - Brian Cornell2014–2026
Former Chairman and CEO
Cornell's tenure ended amid a stock and sales slump, with revenue declining for three consecutive fiscal years (from $107.412 billion in FY2023 to $104.780 billion in FY2025) even as the omnichannel infrastructure he built began paying off in the following qua…
Source - Michael Fiddelke2026–present
Chief Executive Officer
Fiddelke inherited a company coming off three straight years of revenue decline. His first two quarters as CEO delivered growth: Q1 FY2026 net sales rose 6.7% and Q2 FY2026 net sales rose 5.3% to $26.5 billion, with comparable traffic up 3.6%.
Source
Xiaomi
- Lei Jun2010–present
Founder, Chairman and CEO
Sets Xiaomi's product and ecosystem strategy and leads the EV business.
Source - Lin Bin2010–present
Co-founder and Vice Chairman
Co-founded Xiaomi with Lei Jun and served as president during its early growth before moving to the vice chairman role.
Source - Lu Weibing2022–present
President
Runs day-to-day operations of the group, having earlier led the Redmi brand and international business.
Source
Timeline: Target and Xiaomi side by side
1902Target
Dayton Company is founded
George Dayton becomes a partner in Goodfellow's Dry Goods Company in Minneapolis in 1902, then sole owner in 1903, renaming it Dayton Dry Goods Company -- the business that eventually becomes Target Corporation.
1962Target
First Target store opens
The first Target discount store opens in Roseville, Minnesota.
2000Target
Company becomes Target Corporation
Dayton Hudson changes its name to Target Corporation as the discount chain becomes the center of the company.
2010Xiaomi
Xiaomi Founded
Lei Jun and seven co-founders establish Xiaomi in Beijing and release the MIUI Android software.
2011Xiaomi
Mi 1 Launches
Xiaomi launches its first smartphone, sold online.
2013Target
Target Data Breach
Target discloses a data breach affecting more than 40 million customer payment cards during the holiday shopping season, becoming one of the most-cited cybersecurity failures in US retail history.
2014Target
Dermstore Acquired
Target acquires online beauty retailer Dermstore to expand its e-commerce beauty business; it sells the unit to THG for $350 million in 2021.
2014Xiaomi
India Entry and $45B Valuation
Xiaomi enters India and raises funding at a reported $45B valuation.
2015Target
Target Exits Canada
Target announced in January 2015 that it would close all of its Canadian stores, ending an expansion that began in 2013.
2017Target
Target acquires Shipt and Grand Junction
Target acquires same-day delivery platform Shipt for about $550 million and transportation-technology startup Grand Junction, accelerating omnichannel fulfillment.
2018Xiaomi
Hong Kong IPO
Xiaomi lists on the Hong Kong Stock Exchange under stock code 1810 with a weighted voting rights structure.
2020Target
Stores become fulfillment hubs
Target's store-based fulfillment model becomes central to digital growth during the pandemic period.
2021Xiaomi
EV Entry Announced
Xiaomi announces it will build electric vehicles and sets up a dedicated EV subsidiary.
2021Xiaomi
Acquired DeepMotion
Xiaomi acquired DeepMotion for $77 million. Autonomous-driving technology company acquired to support Xiaomi's EV program.
2024Xiaomi
SU7 Launch
Xiaomi launches the SU7 electric sedan in March 2024 and begins deliveries.
2025Target
Michael Fiddelke named next CEO
Target announces that Michael Fiddelke will succeed Brian Cornell as CEO effective February 1, 2026, after 22 years rising through the company including as CFO and COO.
2025Xiaomi
Record Year and YU7 Launch
Xiaomi launches the YU7 SUV, delivers 411,082 vehicles, and reports FY2025 revenue of ~$63.6B (RMB457.3B).
2026Target
FY2025 revenue is reported
Target reports FY2025 revenue of $104.780B and net income of $3.705B, the third consecutive year of revenue decline.
2026Target
Q1 FY2026 sales rebound
Target reports Q1 FY2026 net sales growth of 6.7% and comparable sales growth of 5.6% under new CEO Michael Fiddelke.
2026Target
Q2 FY2026 growth and raised outlook
Target reports Q2 FY2026 net sales of $26.5B (+5.3%), comparable sales growth of 3.8% and raises full-year guidance to about 5% sales growth.
2026Xiaomi
Memory Costs Hit Profit
Q1 revenue falls 10.9% to ~$13.8B (RMB99.1B) and Q2 revenue falls 6.1% to ~$15.1B (RMB108.9B) as memory-chip costs squeeze margins.
Acquisitions
Questions about Target vs Xiaomi
Who is the CEO of Target Corporation and Xiaomi Corp.?
Target Corporation is led by Michael Fiddelke and Xiaomi Corp. is led by Lei Jun. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Target Corporation founded vs Xiaomi Corp.?
Target Corporation was founded in 1902 — 108 years before Xiaomi Corp., which was founded in 2010. Target Corporation's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Xiaomi Corp..
How many employees does Target Corporation have compared to Xiaomi Corp.?
Target Corporation employs approximately 415,000 people, while Xiaomi Corp. employs approximately 56,531. Target Corporation has the larger workforce at 415,000 employees, compared to Xiaomi Corp.'s 56,531. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Target Corporation and Xiaomi Corp. headquartered?
Target Corporation is headquartered in United States and Xiaomi Corp. is headquartered in China. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Target Corporation and Xiaomi Corp.?
Target Corporation was founded by George Dayton. Xiaomi Corp. was founded by Lei Jun, Lin Bin.
Which company has a longer operating history — Target Corporation or Xiaomi Corp.?
Target Corporation has been operating for approximately 124 years, making it the more established of the two companies. Xiaomi Corp. has been in operation for around 16 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Target vs Xiaomi overview