Smart EV Investment Program
2021
Why
Enter electric vehicles and smart mobility as the next large device category.
Impact
Created the SU7 and YU7 expansion path under the Human x Car x Home strategy.
Outcome
EV revenue became material by FY2025.
Xiaomi Corp.
Explore Xiaomi
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Acquisitions
2
Total Acquisitions
2021
Enter electric vehicles and smart mobility as the next large device category.
Created the SU7 and YU7 expansion path under the Human x Car x Home strategy.
EV revenue became material by FY2025.
2013
Build a wide network of connected-device companies around Xiaomi design, distribution, and software standards.
Expanded Xiaomi beyond phones into wearables, appliances, smart home, and lifestyle products.
The ecosystem became a major revenue and user-retention engine.
Xiaomi strategy is to deepen the Human x Car x Home ecosystem, use HyperOS as the software layer, grow premium smartphones, expand IoT and lifestyle attach, monetize internet services, and scale SU7 and YU7 electric vehicles without losing its value-brand advantage.
Xiaomi makes money from smartphone sales, IoT and lifestyle products, internet services, and smart EVs. Hardware creates scale and user relationships, while internet services, advertising, app distribution, subscriptions, cloud, and ecosystem services add higher-margin revenue. The company also uses an ecosystem-partner model, investing in or coordinating with companies that build connected devices under Xiaomi standards. HyperOS is the connective tissue across phones, wearables, smart home devices, tablets, and vehicles.
Xiaomi is shaped by ecosystem investments and EV investment more than by one single acquisition.
Xiaomi uses investments and partnerships to expand device categories, components, distribution, and ecosystem attach.
The ecosystem model lets Xiaomi sell a wider range of connected devices and keep users inside HyperOS.
No. Xiaomi also relies on organic product development, operating execution, and customer expansion.