Xiaomi Corp.
Explore Xiaomi
Core profile pages, annual revenue records, and related research hubs for this company.
Leadership History
3 leaders · 2010 to present
Xiaomi is a Hong Kong-listed Chinese consumer technology company headquartered in Beijing and led by founder CEO Lei Jun. It reported FY2025 revenue of RMB457.3B.
Xiaomi makes money from smartphone sales, IoT and lifestyle products, internet services, and smart EVs. Hardware creates scale and user relationships, while internet services, advertising, app distribution, subscriptions, cloud, and ecosystem services add higher-margin revenue. The company also uses an ecosystem-partner model, investing in or coordinating with companies that build connected devices under Xiaomi standards. HyperOS is the connective tissue across phones, wearables, smart home devices, tablets, and vehicles.
Founder, Chairman and CEO
2010 – Present
16 years (current)
Defines Xiaomi product strategy, value positioning, ecosystem model, and smart EV push.
Co-founder
2010 – Present
16 years (current)
Helped build Xiaomi early product, software, and international credibility.
Co-founders
2010 – Present
16 years (current)
Built MIUI, early smartphone products, fan community, and the original operating model.
Xiaomi faces aggressive competition from Apple, Samsung, Huawei, Honor, OPPO, vivo, Transsion, BYD, Tesla, and other consumer electronics and EV players. It also faces geopolitical risk, component volatility, smartphone price pressure, and the high capital demands of EV manufacturing.
EV growth is the biggest swing factor. The business can lift Xiaomi revenue mix and brand perception, but factories, batteries, service, charging, safety, and automotive quality carry a risk profile very different from phones and IoT devices.
Lei Jun is listed as Xiaomi's current lead executive in this profile.
Lei Jun is focused on premium smartphones, HyperOS, IoT ecosystem growth, EV scaling, international expansion, and AI integration.
Leadership changes help explain shifts in capital allocation, product priorities, and competitive positioning.
Lei Jun leadership shaped Xiaomi value positioning, fan culture, ecosystem expansion, and the smart EV bet.