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Xiaomi Corp.

Consumer ElectronicsFounded 2010
Reviewed by Swet Parvadiya
Company data updated: October 2026
Independent Editorial Analysis
8 historical events · Editorial analysis

Xiaomi Company Profile: Revenue, Business Model & Strategy

Research depth: 8 milestones · 7 FAQs

Xiaomi is a Hong Kong-listed Chinese consumer technology company selling smartphones, IoT products, internet services and EVs. FY2025 revenue was RMB457.3B, about $63.2B.

How Xiaomi makes money: Xiaomi sells hardware at relatively thin margins and earns higher margins from internet services delivered through its installed base of devices, including advertising, app distribution and games.

Research focus: Separate smartphone, IoT, internet-services, and electric-vehicle economics, then review the hardware-margin strategy, ecosystem monetization, leadership, international exposure, and competitors.

Xiaomi company profileHow Xiaomi makes moneyXiaomi strategy and competitorsRevenue & employees
Annual Revenue (FY2025)~$63.6B
Employees56,531
CEOLei Jun
Founded2010
IndustryTechnology
By Swet ParvadiyaLast reviewed:
Data sources: annual reports, SEC filings, methodology
Industry:Consumer Electronics

Xiaomi Corp. key figures

Xiaomi Corp. had revenue of ~$63.6B for fiscal year 2025, up 25.0% from FY2024. Net income was ~$5.8B, a net margin of 9.1%.

Source: Xiaomi 2025 annual report · Last reviewed October 2026

Revenue growth, FY2021 to FY2025
+8.6% a year
Compound annual rate, ~$45.6B to ~$63.6B
Peak revenue year
FY2025
The latest annual year is the highest in this series
Revenue per employee
~$1.1M
FY2025 revenue divided by 56,531 employees; headcount may use another date
Current chief executive
Lei Jun
In the role since 2010 (16 years)
Founded
2010
16 years ago
Where was Xiaomi founded?
Xiaomi was founded in Beijing, China in 2010. wikidata.org
When did Xiaomi start?
Xiaomi was founded in 2010.
How old is Xiaomi?
Xiaomi is 16 years old as of 2026.
In-Depth Analysis
290 words · 2 min read

What Is Xiaomi?

Xiaomi is a Beijing-based consumer technology company listed in Hong Kong under stock code 1810. Founder Lei Jun is chairman and CEO. It sells smartphones, IoT and lifestyle products, internet services and, since 2024, electric vehicles. FY2025 revenue was ~$63.6B (RMB457.3B) and it had 56,531 employees at the end of 2025.

History

Lei Jun and seven co-founders started Xiaomi in April 2010 with the MIUI Android software. The Mi 1 phone followed in 2011. After missing its 2015 shipment target and losing ground in 2016, Xiaomi added offline Mi Home stores and grew in India. It listed in Hong Kong in July 2018, announced its EV plans in 2021, and launched the SU7 sedan in March 2024 and the YU7 SUV in 2025.

How Xiaomi Makes Money

In FY2025 the Smartphone x AIoT segment produced ~$48.8B (RMB351.2B), including ~$25.9B (RMB186.4B) from smartphones on 165.2 million shipments. The Smart EV, AI and other new initiatives segment produced ~$14.7B (RMB106.1B) on 411,082 vehicle deliveries. Hardware margins are thin; internet services such as advertising and games earn higher margins from the device base.

Recent Results

FY2025 revenue rose 25.0% and profit attributable to owners reached ~$5.78B (RMB41.6B). In 2026 rising memory-chip costs reversed the trend. Q1 revenue fell 10.9% to ~$13.8B (RMB99.1B) and adjusted net profit fell 43.1% to ~$848M (RMB6.1B). Q2 revenue fell 6.1% to ~$15.1B (RMB108.9B) and adjusted net profit fell 42.6% to ~$862M (RMB6.2B). The EV segment delivered 104,199 cars in Q2 but posted an operating loss of about $361M (RMB2.6B) as average selling prices declined.

Outlook

Xiaomi targets 550,000 vehicle deliveries in 2026 and is relying on its Sky Nomad extended-range SUVs, which began deliveries in September. Smartphone margins depend on how quickly memory prices normalize.

Table of Contents

Xiaomi Corp. Key Facts

CompanyXiaomi Corp.
Annual revenue change+25.0% (FY2024–FY2025)
Financials~$63.6B (FY2025, last reviewed October 2026)
Market Cap$83.0B
FY2025 net income~$5.8B
Last reviewedBy Swet Parvadiya, Founder & Editor - October 2026
Founded2010
Founder(s)Lei Jun, Lin Bin
CEOLei Jun
HeadquartersBeijing, China
IndustryConsumer Electronics
Employees56,531+
Ticker1810

Xiaomi Company Profile: Revenue, Business Model & Strategy

"Xiaomi reported ~$63.6B (RMB457.3B) in FY2025 revenue and delivered 411,082 cars in its second year of EV sales, but rising memory-chip costs cut its adjusted profit by more than 40% in the first half of 2026."

Why Xiaomi Corp. Wins

Xiaomi wins when it offers strong hardware at competitive prices and keeps buyers using several of its devices connected through HyperOS.

Xiaomi Corp. operates in a competitive market alongside Apple Inc., Tesla, Inc., Intel Corporation. Analysts frequently compare Xiaomi Corp. and Apple Inc. due to their overlapping products, target markets, and strategic positioning. See full comparison →

Xiaomi is a Hong Kong-listed Chinese consumer technology company selling smartphones, IoT products, internet services and EVs. FY2025 revenue was RMB457.3B, about $63.2B.

Revenue

~$63.6B

Founded

2010

Employees

57K+

Market Cap

$83.0B

Author: CorpDigest Research DeskCompany Research

Key Facts

  • Founded: Xiaomi Corp. was established in 2010 and is headquartered in Beijing, China.
  • Revenue: Xiaomi Corp. had ~$63.6B in annual revenue (FY2025).
  • Valuation: Market capitalization of approximately $83.0B.
  • Scale: Xiaomi Corp. employs 56,531 people globally.
  • Business Model: Xiaomi sells hardware at relatively thin margins and earns higher margins from internet services delivered through its.
  • Competitive Edge: Xiaomi's advantages are scale in smartphones (top three globally by shipments), a very wide range of connected products.

How Xiaomi Makes Money

Capital Allocation & Scaling Mechanics

Xiaomi sells hardware at relatively thin margins and earns higher margins from internet services delivered through its installed base of devices, including advertising, app distribution and games. Smartphones were the largest single product line in FY2025 at ~$25.9B (RMB186.4B) of revenue. IoT products extend the ecosystem into homes, and many of them are made by ecosystem partner companies Xiaomi has invested in. Since 2024 the company also sells electric vehicles it builds in Beijing. HyperOS is the software layer connecting phones, home devices and cars.

Explore Xiaomi Corp. In Depth

📅Xiaomi Corp. History & Milestones💼How Xiaomi Corp. Makes Money📊Xiaomi Corp. Revenue & Financials⚔️Xiaomi Corp. Competitive Strategy & SWOT👤Xiaomi Corp. Founders & Origin Story🏆Xiaomi Corp. CEO History & Leadership🤝Xiaomi Corp. Acquisitions & Deals

What Is Xiaomi Corp.'s Growth Strategy?

Xiaomi's stated strategy is the Human x Car x Home ecosystem: sell more premium smartphones, add large appliances and other IoT categories, scale the car lineup, and invest in its own AI models and chips, such as the MiMo models and the XRING O1 processor.

How Much Revenue Does Xiaomi Generate?

FY2025 was Xiaomi's strongest year: revenue rose 25.0% to ~$63.6B (RMB457.3B), profit attributable to owners was ~$5.78B (RMB41.6B), and adjusted net profit rose 43.8% to ~$5.45B (RMB39.2B). The Smart EV, AI and other new initiatives segment more than tripled to ~$14.7B (RMB106.1B) on 411,082 vehicle deliveries and posted its first full-year operating profit. 2026 has been weaker. Q1 revenue was ~$13.8B (RMB99.1B) (down 10.9%) with adjusted net profit of ~$848M (RMB6.1B) (down 43.1%). Q2 revenue was ~$15.1B (RMB108.9B) (down 6.1%) with adjusted net profit of ~$862M (RMB6.2B) (down 42.6%) and a 19.8% gross margin. In Q2 the EV segment had ~$3.46B (RMB24.9B) of revenue and an operating loss of about $361M (RMB2.6B). Xiaomi Corporation is an absolute colossal Chinese designer and manufacturer of consumer electronics, smartphones, and electric vehicles, sustaining a massive market valuation typically exceeding $40 billion.

Financial MetricEstimated Value (2026)
Market Capitalization$83.0B
Employee Count56,531 +
Latest Annual Revenue~$63.6B (FY2025)

Historical Revenue Chart

Xiaomi Corp. Annual Revenue History

Figures are in the currency each year was reported in.

Fiscal YearRevenue FigureYoY Change
FY2021~$45.6BN/A
FY2022~$38.9B-14.7%
FY2023~$37.7B-3.2%
FY2024~$50.9B+35.0%
FY2025~$63.6B+25.0%

The source for each year is listed on the Xiaomi Corp. financials page.

Core Strength

Top-three global smartphone vendor with 165.2 million units shipped in 2025.

Key Weakness

Memory-chip cost increases cut adjusted net profit by more than 40% in both Q1 and Q2 2026.

Deep Dive into Xiaomi Corp. SWOT Analysis

Who Are Xiaomi Corp.'s Main Competitors?

In smartphones Xiaomi competes with Samsung and Apple globally, with Huawei, Honor, OPPO and vivo in China, and with Transsion in emerging markets. In EVs it competes with Tesla, BYD and other Chinese brands in the RMB200,000 to RMB550,000 price band where it has chosen to stay. Xiaomi held about 13.3% of global smartphone shipments in 2025 according to Omdia, ranking in the top three for the fifth straight year. Its position weakened in 2026 as memory-chip prices rose: Q1 revenue fell 10.9% and adjusted net profit fell 43.1% year over year, and the EV segment returned to operating losses in the first half as average selling prices declined.

Top CompetitorsHead-to-Head Analysis
Apple Inc.Compare vs Apple Inc.→

What Is Xiaomi Corp.'s Full Historical Timeline?

Historical Timeline & Strategic Pivots

Key Milestones

2010 - Xiaomi Founded

Lei Jun and seven co-founders establish Xiaomi in Beijing and release the MIUI Android software.

2013 - Hugo Barra Joins From Google

Hugo Barra left Google in 2013 to lead Xiaomi's international expansion.

2014 - India Entry and $45B Valuation

Xiaomi enters India and raises funding at a reported $45B valuation.

2018 - Hong Kong IPO

Xiaomi lists on the Hong Kong Stock Exchange under stock code 1810 with a weighted voting rights structure.

2019 - Fortune Global 500 Debut

Xiaomi entered the Fortune Global 500 for the first time in July 2019.

2021 - EV Entry Announced

Xiaomi announces it will build electric vehicles and sets up a dedicated EV subsidiary.

2021 - Acquired DeepMotion

Xiaomi acquired DeepMotion for $77 million. Autonomous-driving technology company acquired to support Xiaomi's EV program.

2023 - HyperOS Announced

Xiaomi announced HyperOS in October 2023 to replace MIUI across its devices.

2024 - SU7 Launch

Xiaomi launches the SU7 electric sedan in March 2024 and begins deliveries.

2025 - Record Year and YU7 Launch

Xiaomi launches the YU7 SUV, delivers 411,082 vehicles, and reports FY2025 revenue of ~$63.6B (RMB457.3B).

2026 - Memory Costs Hit Profit

Q1 revenue falls 10.9% to ~$13.8B (RMB99.1B) and Q2 revenue falls 6.1% to ~$15.1B (RMB108.9B) as memory-chip costs squeeze margins.

Risks & Weaknesses

Analytical Assessment

Primary Risk Factor

The biggest risk is margin pressure from component costs and EV price competition at the same time as heavy spending on cars, AI and chips.

Risk assessment based on public filings, SWOT analysis, and verified industry data. Not financial advice.

How Did Xiaomi Start and Grow?

Established

2010

Fiscal Revenue (FY2025)

~$63.6B

Workforce

57K+

HQ Location

Beijing, China

Key Turning Point

: The Strategic Shift That Created a Behemoth

After shipments fell in 2015-2016, Xiaomi added Mi Home retail stores to its online-only sales model.

Explore Xiaomi In Depth

Detailed research across every dimension of Xiaomi — history, financials, leadership, and strategy.

Company History

Xiaomi is a Beijing-based consumer technology company listed in Hong Kong under stock code 1810 and led by founder, chairman and CEO Lei Jun.

Full Xiaomi history →

Revenue & Financials

Xiaomi had ~$63.6B in revenue for fiscal year 2025. Data covers 5 fiscal years. Market capitalization stands at approximately $83B.

Xiaomi financials →

Founders

Xiaomi was founded by Lei Jun, Lin Bin in 2010 in Beijing, China. Explore each founder's background, motivations, and their role in building the company.

Xiaomi founders →

CEO & Leadership

Xiaomi is currently led by Lei Jun. Explore the full CEO history — leadership transitions, tenures, and the strategic decisions of each chief executive.

Xiaomi CEO history →

Business Model

Xiaomi sells hardware at relatively thin margins and earns higher margins from internet services delivered through its installed base of devices, including advertising, app distribution and games.

How Xiaomi makes money →

Acquisitions

Xiaomi has completed 1 documented acquisition. Explore the full acquisition history and strategic rationale behind each deal.

Xiaomi acquisitions →

Competitive Strategy

Xiaomi's stated strategy is the Human x Car x Home ecosystem: sell more premium smartphones, add large appliances and other IoT categories, scale the car lineup, and invest in its own AI models and chips, such as the…

Xiaomi strategy →

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CorpDigest Research Desk

 Research Profile

Our analysts compile business strategy profiles from public financial filings, press releases, and analyst reports. Each profile is reviewed for accuracy before publication by our editorial desk and updated on a rolling basis.

About the Author →Our Methodology →

Frequently Asked Questions About Xiaomi

What was Xiaomi's revenue in 2025?

Xiaomi reported FY2025 revenue of ~$63.6B (RMB457.3B), up 25.0%, and profit attributable to owners of ~$5.78B (RMB41.6B).

Where is Xiaomi listed?

Xiaomi has been listed on the Hong Kong Stock Exchange under stock code 1810 since July 2018.

Why did Xiaomi's profit fall in 2026?

Higher memory-chip prices squeezed smartphone margins, and the EV segment returned to operating losses as average selling prices fell. Adjusted net profit fell 43.1% in Q1 and 42.6% in Q2 2026.

Does Xiaomi actually make a car?

Yes, in 2024, Xiaomi officially launched the incredibly popular SU7 electric sedan, completely disrupting the Chinese EV market by undercutting competitors like Tesla and Porsche on price while offering massive tech integration.

Who founded Xiaomi?

Xiaomi was founded in 2010 by Lei Jun, a massive Chinese billionaire and serial entrepreneur who is frequently referred to as the 'Steve Jobs of China'.

Analysis: How Xiaomi Corp. Makes Money

Deep dive into the Xiaomi Corp. business model, revenue streams, and strategic moats in 2026.

Competitor Benchmarking

Xiaomi Corp. vs Apple Inc.

Compare

Financial data on this page is sourced from SEC EDGAR filings, official earnings releases, and verified press statements. Revenue figures are reviewed and updated periodically. Read our full data methodology ->

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This corporate intelligence report on Xiaomi Corp. compiles data from verified filings. Explore more detailed brand histories and company histories in the global Consumer Electronics marketplace.

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Editorial Methodology

Company Research

We use company filings, annual reports, company statements and press reports, with primary sources preferred where available. Each financial row shows its recorded source. Full-year figures are separated from annualized run-rates, partial periods and forecasts; unaudited figures carry a label. Source detail varies by company, so check the linked material when the reporting basis matters.

1. Primary Sources

Public companies may provide filings and annual reports. Private-company figures may come from statements or press coverage. A missing figure stays missing, and a source link should identify where its number came from.

2. Expert Curation

We organize company records and review claims for strategic context, source quality and clarity. Pages show a review date where one is recorded.

3. Multi-Pass Audit

Technical checks flag inconsistent figures and missing links. Editorial review of the underlying source remains necessary for claims those checks cannot verify.

Swet Parvadiya
SEC filings & public records methodology
Sourced from public financial records

Explore Related Pages for Xiaomi Corp.

History & FailuresTimeline, setbacks, and key milestonesBusiness ModelHow they make money and market productsFinancialsRevenue history and fiscal metricsCompetitive StrategyRivals, benchmarks, and SWOT analysis

Sources & References

The data and narrative synthesized in this intelligence report were verified against primary sources:

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Explore Xiaomi

Core profile pages, founders and related research hubs for this company.

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.