Zoom Communications Competitive Strategy & SWOT Analysis
Recognized collaboration brand; Large enterprise customer base; Profitable subscription software model.
Core Strength
Recognized collaboration brand.
Key Weakness
Meetings growth normalization.
Market Position & Competitive Landscape
Collaboration software is now a bundle battle. Zoom competes with Microsoft Teams, Google Meet, Cisco Webex, Slack, and contact-center vendors while using AI Companion and cross-product workflows to defend against suite bundling.