Zoom sells per-user and per-seat subscriptions. It reports two customer groups. Enterprise covers organizations sold through its direct sales team, resellers and strategic partners; it brought in $2.934 billion in fiscal 2026, about 60% of revenue. Online covers customers who buy through the website, about $1.935 billion in fiscal 2026. Zoom tries to sell more products into existing accounts: phone, contact center, Zoom Virtual Agent, Revenue Accelerator, Workvivo and paid AI add-ons on top of meetings. It reports a trailing 12-month Enterprise net dollar expansion rate (99% at July 31, 2026) and Online average monthly churn (2.9%).