Zepto (KiranaKart Technologies Pvt. Ltd.) is an Indian quick-commerce company and hyperlocal delivery platform headquartered in Bengaluru, Karnataka. Founded in 2021 by 19-year-old Stanford dropouts Aadit Palicha and Kaivalya Vohra, Zepto transformed Indian urban retail by guaranteeing 10-minute delivery of groceries, fresh food, and essentials through automated micro-warehouses. Generating over $2.7 billion in revenue from operations (₹22,624 crore) in fiscal year 2026 across 1,139 dark stores under Chief Executive Officer Aadit Palicha, Zepto stands as one of the most formidable retail technology innovators of modern Asia.
Zepto operates a full-stack inventory-led and merchant-partnered hyperlocal quick-commerce business model. Its commercial monetization engine spans four primary streams: First, product retail margin, capturing wholesale-to-retail markups (12% to 22% gross margin depending on category) across groceries, fresh produce, packaged foods, and household essentials. Second, quick-service food & beverage margins through Zepto Cafe, delivering ready-to-eat hot snacks, brewed coffees, and desserts with gross margins above 45%. Third, brand advertising and sponsored product listings, monetizing prime digital real estate on the Zepto app for FMCG giants like Unilever, Nestle, and Coca-Cola seeking instant impulse purchasing. Fourth, consumer logistics and membership fees, including handling charges, surge pricing during peak hours, and 'Zepto Pass' recurring monthly subscription fees for free deliveries.