Zepto launched in Mumbai in 2021, promising grocery delivery in about 10 minutes, and has since expanded across major Indian cities from its Bengaluru base. Within five years it grew to more than $2.55 billion (₹22,000 crore) in annual revenue. It is run by its two co-founders, with Aadit Palicha as CEO. Nexus Venture Partners, StepStone, General Catalyst, Glade Brook and Lightspeed are among its investors. The company is headquartered in Mumbai, India.
Zepto earns money in three main ways. It earns a margin on goods sold from its dark stores, either directly or through sellers on its marketplace. It charges customers delivery, handling and small-cart fees, and offers a paid membership. It also sells advertising to consumer brands, which grew from ~$5.68 million (₹49 crore) in FY24 to ~$190 million (₹1,636 crore) in FY26 according to its prospectus. Zepto Cafe adds prepared food and beverages made inside the dark stores.