Zebra is one of the quiet infrastructure companies behind modern operations: when a package, medicine, inventory item, or retail product gets scanned, printed, tracked, or routed, Zebra hardware or software may be in the workflow.
Zebra Technologies Corporation company profile
Zebra Technologies supplies the hardware, software, and data-capture infrastructure that workers use to identify, track, scan, print, and automate operations. Its products sit inside warehouses, stores, hospitals, factories, ports, and delivery networks where accurate item-level visibility matters.
| Founded | 1969 |
|---|---|
| Headquarters | Lincolnshire, Illinois, United States |
| CEO | Bill Burns |
| Ticker | ZBRA on Nasdaq |
| Latest annual revenue | $5.396 billion of net sales for fiscal 2025. |
| Latest annual net income | $419 million of GAAP net income for fiscal 2025. |
| Employees | About 10,000 employees globally, rounded from recent company disclosures. |
| Market capitalization | Approximate market capitalization around $13.5 billion in July 2026; market value changes daily. |
Origin story
Zebra began in 1969 as Data Specialties, a company focused on electromechanical products. It became Zebra Technologies as barcode labels, thermal printers, and automatic identification became central to enterprise operations, then expanded into mobile computing, scanning, RFID, machine vision, robotics-related workflow tools, and software.
Business model
Zebra sells mobile computers, barcode scanners, specialty printers, RFID systems, machine vision products, services, and software to enterprises through direct sales and channel partners. Revenue is tied to device refresh cycles, new warehouse and retail projects, service contracts, consumables, and automation software adoption.
Financial snapshot
Zebra reported fiscal 2025 net sales of $5.396 billion and GAAP net income of $419 million. Net sales recovered from $4.981 billion in 2024 and $4.584 billion in 2023, while first-quarter 2026 sales were reported at $1.495 billion.
Strategic context
Zebra is moving from pure automatic identification hardware toward enterprise asset intelligence and automation. The Elo Touch acquisition adds customer-facing touch and point-of-sale devices, while growth areas include RFID, machine vision, warehouse automation, retail workforce tools, and services that make Zebra less dependent on single hardware refresh cycles.
Notable facts
- Zebra says it serves most Fortune 500 companies through its products and partner ecosystem.
- The 2025 Elo Touch acquisition expands Zebra into customer-facing touchscreens, self-service, and point-of-sale endpoints.
- Device refresh cycles can swing Zebra results because many customers buy hardware in waves.
- Zebra Q1 2026 sales were $1.495 billion, continuing the recovery after the 2023 inventory correction cycle.
Frequently asked questions
Who is the CEO of Zebra Technologies?
Bill Burns is chief executive officer of Zebra Technologies.
How much revenue did Zebra report in 2025?
Zebra reported $5.396 billion of net sales for fiscal 2025.
What does Zebra Technologies sell?
Zebra sells mobile computers, barcode scanners, printers, RFID systems, machine vision products, software, and services.
What is Zebra Technologies stock ticker?
Zebra Technologies trades on Nasdaq under the ticker ZBRA.
