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Zebra Technologies Corporation

Enterprise AutomationFounded 1969
Reviewed by Swet Parvadiya
Company data updated: October 2026
Independent Editorial Analysis
10 historical events · Editorial analysis

Zebra Technologies Company Profile: Revenue, Business Model & Strategy

Research depth: 10 milestones · 6 FAQs

Zebra is adding machine vision, RFID, and Elo touchscreen and POS devices to reduce reliance on scanner and printer refresh cycles.

Zebra Technologies is a Nasdaq-listed (ZBRA) enterprise automation company based in Lincolnshire, Illinois. It reported $5.396 billion of fiscal 2025 net sales and $419 million of GAAP net income, and is led by CEO Bill Burns.

How Zebra Technologies makes money: Zebra sells hardware such as mobile computers, scanners, printers, and RFID readers, mostly through channel partners and resellers, and adds recurring revenue from printing supplies, service contracts, and software.

Revenue & employeesCEO historyFoundersHistory
Annual Revenue (FY2025)$5.4B
Employees10,000
CEOBill Burns
Founded1969
IndustryTechnology
By Swet ParvadiyaLast reviewed:
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Data sources: annual reports, SEC filings, methodology
Industry:Technology

Zebra Technologies Corporation key figures

Zebra Technologies Corporation had revenue of $5.4B for fiscal year 2025, up 8.3% from FY2024. Net income was $419M, a net margin of 7.8%.

Source: Zebra Technologies Form 10-K and Q4 2025 results release · Last reviewed October 2026

Revenue growth, FY2016 to FY2025
+4.7% a year
Compound annual rate, $3.6B to $5.4B
Peak revenue year
FY2022
$5.8B; the latest reported year is 6.7% below the peak
Revenue per employee
$539,600
FY2025 revenue divided by 10,000 employees; headcount may use another date
Current chief executive
Bill Burns
In the role since 2023 (3 years)
Documented transactions
3
Between 2014 and 2025
Founded
1969
57 years ago
Where was Zebra Technologies founded?
Zebra Technologies was founded in Chicago, Illinois, United States in 1969.
When did Zebra Technologies start?
Zebra Technologies was founded in 1969.
How old is Zebra Technologies?
Zebra Technologies is 57 years old as of 2026.
In-Depth Analysis

Zebra Technologies makes the devices frontline workers use to scan, print, and track items in warehouses, stores, hospitals, and factories.

History

Founded in 1969 as Data Specialties by Edward Kaplan and Gerhard Cless, Zebra listed on Nasdaq in 1991 and bought Motorola Solutions' enterprise business for $3.45 billion in 2014.

Financials

Fiscal 2025 net sales were $5.396 billion and GAAP net income was $419 million. Q2 2026 net sales rose 20.4% to $1.557 billion.

Leadership

Bill Burns has been CEO since 2023.

Table of Contents

Zebra Technologies Corporation Key Facts

CompanyZebra Technologies Corporation
Annual revenue change+8.3% (FY2024–FY2025)
Financials$5.4B (FY2025, last reviewed October 2026)
Market Cap$13.5B
FY2025 net income$419.0M
Last reviewedBy Swet Parvadiya, Founder & Editor - October 2026
Founded1969
Founder(s)Edward Kaplan, Gerhard Cless
CEOBill Burns
HeadquartersLincolnshire, Illinois, United States
IndustryTechnology
Employees10,000+
TickerZBRA

Zebra Technologies Company Profile: Revenue, Business Model & Strategy

"When a parcel, medication, or store item is scanned or labeled, there is a good chance a Zebra device is doing it."

Why Zebra Technologies Corporation Wins

Large installed base of enterprise devices and a broad partner channel.

Zebra Technologies Corporation operates in a competitive market alongside Honeywell Technologies, Keyence Corporation. Analysts frequently compare Zebra Technologies Corporation and Honeywell Technologies due to their overlapping products, target markets, and strategic positioning.

Zebra Technologies is a Nasdaq-listed (ZBRA) enterprise automation company based in Lincolnshire, Illinois. It reported $5.396 billion of fiscal 2025 net sales and $419 million of GAAP net income, and is led by CEO Bill Burns.

Revenue

$5.4B

Founded

1969

Employees

10K+

Market Cap

$13.5B

Author: CorpDigest Research DeskCompany Research

Explore Zebra Technologies In Depth

Detailed research across every dimension of Zebra Technologies — history, financials, leadership, and strategy.

Company History

Zebra Technologies supplies the hardware and software workers use to identify, track, and manage items in warehouses, stores, hospitals, and factories. The company is headquartered in Lincolnshire, Illinois.

Full Zebra Technologies history →

Revenue & Financials

Zebra Technologies had $5.4B in revenue for fiscal year 2025. Data covers 10 fiscal years. Market capitalization stands at approximately $14B.

Zebra Technologies financials →

Founders

Zebra Technologies was founded by Edward Kaplan, Gerhard Cless in 1969. Explore each founder's background, motivations, and their role in building the company.

Zebra Technologies founders →

CEO & Leadership

Zebra Technologies is currently led by Bill Burns. Explore the full CEO history — leadership transitions, tenures, and the strategic decisions of each chief executive.

Zebra Technologies CEO history →

Acquisitions

Zebra Technologies has completed 3 documented acquisitions. Explore the full acquisition history and strategic rationale behind each deal.

Zebra Technologies acquisitions →

Competitive Strategy

Zebra is widening its portfolio beyond scanners and printers. Recent deals include Matrox Imaging (2022) for machine vision, Photoneo (2025) for 3D vision, and Elo Touch Solutions (2025) for touchscreens and…

Zebra Technologies strategy →

CorpDigest Research Desk

 Research Profile

Our analysts compile business strategy profiles from public financial filings, press releases, and analyst reports. Each profile is reviewed for accuracy before publication by our editorial desk and updated on a rolling basis.

About the Author →Our Methodology →

Frequently Asked Questions About Zebra Technologies

What does Zebra Technologies make?

Rugged mobile computers, barcode scanners, label printers and supplies, RFID, machine vision, Elo touchscreens and POS devices, plus software and services.

Who is the CEO of Zebra Technologies?

Bill Burns, who became CEO in 2023 after serving as Zebra's chief product and solutions officer. He succeeded Anders Gustafsson.

What was the Motorola enterprise acquisition?

In 2014 Zebra bought Motorola Solutions' enterprise business for $3.45 billion, adding its Symbol-branded mobile computers and scanners.

Did Zebra Technologies buy Motorola's enterprise division?

Yes, in a massive and highly strategic move in 2014, Zebra acquired Motorola Solutions' entire Enterprise business for $3.45 billion, instantly cementing its absolute global dominance in rugged barcode scanners.

Who founded Zebra Technologies?

Zebra was originally founded in 1969 as 'Data Specialties Incorporated' by Ed Kaplan and Gerhard Cless, initially focused on building high-speed electromechanical products.

Competitor Benchmarking

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    Financial data on this page is sourced from SEC EDGAR filings, official earnings releases, and verified press statements. Revenue figures are reviewed and updated periodically. Read our full data methodology ->

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    Editorial Methodology

    Company Research

    We use company filings, annual reports, company statements and press reports, with primary sources preferred where available. Each financial row shows its recorded source. Full-year figures are separated from annualized run-rates, partial periods and forecasts; unaudited figures carry a label. Source detail varies by company, so check the linked material when the reporting basis matters.

    1. Primary Sources

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    2. Expert Curation

    We organize company records and review claims for strategic context, source quality and clarity. Pages show a review date where one is recorded.

    3. Multi-Pass Audit

    Technical checks flag inconsistent figures and missing links. Editorial review of the underlying source remains necessary for claims those checks cannot verify.

    Swet Parvadiya
    SEC filings & public records methodology
    Sourced from public financial records

    Explore Related Pages for Zebra Technologies Corporation

    History & FailuresTimeline, setbacks, and key milestonesFinancialsRevenue history and fiscal metricsCompetitive StrategyRivals, benchmarks, and SWOT analysis

    Sources & References

    The data and narrative synthesized in this intelligence report were verified against primary sources:

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    Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.