2
Bill Burns
CEO
2023 – Present
3 years (current)
Zebra Technologies Corporation
Explore Zebra Technologies
Core profile pages, annual revenue records, and related research hubs for this company.
Zebra Technologies Corporation
Explore Zebra Technologies
Core profile pages, annual revenue records, and related research hubs for this company.
Leadership History
2 leaders · 2007 to present
Zebra Technologies supplies the hardware, software, and data-capture infrastructure that workers use to identify, track, scan, print, and automate operations. Its products sit inside warehouses, stores, hospitals, factories, ports, and delivery networks where accurate item-level visibility matters.
Zebra sells mobile computers, barcode scanners, specialty printers, RFID systems, machine vision products, services, and software to enterprises through direct sales and channel partners. Revenue is tied to device refresh cycles, new warehouse and retail projects, service contracts, consumables, and automation software adoption.
CEO
2023 – Present
3 years (current)
CEO
2007 – 2023
16 years
Hardware-cycle sensitivity; Margin pressure from component and demand swings; Complex portfolio integration; Enterprise spending slowdowns; Competition from Honeywell and specialized automation vendors; Customer inventory corrections.