Bill Burns
CEO
2023 – Present
3 years (current)
Key Decisions & Impact
Burns joined Zebra in 2015 as SVP of Enterprise Visibility and Mobility after serving as CEO of Spirent Communications (2008-2013) and CEO of network-services company Embrane, which Cisco acquired in 2015. He was promoted to chief product and solutions officer at Zebra in 2018 before becoming CEO in 2023, succeeding Anders Gustafsson.
Legacy
Leads Zebra's continued push into enterprise asset intelligence, automation software, and machine vision built on the scale the 2014 Motorola Enterprise acquisition created. His network-technology background from Cisco and Spirent, rather than a barcode- or scanning-industry pedigree, reflects Zebra's broader push to reposition itself as an enterprise-software and data-intelligence company built on top of its hardware base rather than a pure hardware manufacturer. Under his leadership Zebra has pushed further into machine-vision and robotics automation software, aiming to position the company's data-capture hardware as part of a broader enterprise-asset-intelligence platform rather than a standalone printing and scanning business.