Zebra Technologies Corporation
Explore Zebra Technologies
Core profile pages, annual revenue records, and related research hubs for this company.
Zebra Technologies Corporation
Explore Zebra Technologies
Core profile pages, annual revenue records, and related research hubs for this company.
Business Model Analysis
Annual Revenue: $5.396 billion
Zebra sells mobile computers, barcode scanners, specialty printers, RFID systems, machine vision products, services, and software to enterprises through direct sales and channel partners. Revenue is tied to device refresh cycles, new warehouse and retail projects, service contracts, consumables, and automation software adoption.
Zebra sells mobile computers, barcode scanners, specialty printers, RFID systems, machine vision products, services, and software to enterprises through direct sales and channel partners. Revenue is tied to device refresh cycles, new warehouse and retail projects, service contracts, consumables, and automation software adoption. Zebra is moving from pure automatic identification hardware toward enterprise asset intelligence and automation. The Elo Touch acquisition adds customer-facing touch and point-of-sale devices, while growth areas include RFID, machine vision, warehouse automation, retail workforce tools, and services that make Zebra less dependent on single hardware refresh cycles.