Zebra Technologies Corporation
Explore Zebra Technologies
Core profile pages, annual revenue records, and related research hubs for this company.
Zebra Technologies Corporation
Explore Zebra Technologies
Core profile pages, annual revenue records, and related research hubs for this company.
Company History
Founded 1969 in Lincolnshire, Illinois, United States
Zebra began in 1969 as Data Specialties, a company focused on electromechanical products. It became Zebra Technologies as barcode labels, thermal printers, and automatic identification became central to enterprise operations, then expanded into mobile computing, scanning, RFID, machine vision, robotics-related workflow tools, and software.
Co-founded Zebra in 1969 and helped build the company from specialty printing roots.
Co-founded Zebra and helped guide its early barcode and labeling technology business.
Edward Kaplan and Gerhard Cless founded the business that later became Zebra Technologies.
The company adopted the Zebra Technologies name as barcode and labeling products became central to the business.
Zebra became a public company, later trading on Nasdaq as ZBRA.
Zebra acquired Motorola Solutions' enterprise business, adding mobile computing and scanning scale.
Bill Burns became chief executive officer, succeeding Anders Gustafsson.
Zebra reported $5.396 billion of fiscal 2025 net sales and highlighted the Elo Touch acquisition.
To acquire a massive, complementary portfolio of mobile computing, barcode scanning, and RFID technologies, instantly doubling the company's size and establishing Zebra as the undisputed global leader in the automated identification and data capture (AIDC) market.
To acquire a leading autonomous mobile robotics (AMR) provider, enhancing Zebra's ability to offer integrated, automated material handling solutions that communicate seamlessly with its existing inventory management software and mobile computing devices.
To acquire advanced machine vision hardware and software capabilities, enhancing Zebra's ability to provide high-speed, fixed-position industrial imaging systems for automated quality control, robotic guidance, and high-speed manufacturing line inspection.