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Kakao Company Profile: Revenue, Business Model & Strategy

Research depth: 12 milestones · 10 FAQs

Kakao is a South Korean internet company that makes money mainly from KakaoTalk advertising and commerce, plus payments, mobility, games, music, webtoons, and K-pop. It reported FY2025 revenue of ~$5.75 billion (KRW 8.099 trillion) and operating profit of ~$520 million (KRW 732 billion).

How Kakao makes money: Kakao reports two segments. Platform (~$3.07 billion (KRW 4.318 trillion), 53% of FY2025 revenue) includes Talk Biz, which sells Bizboard display ads, business message channels, gifting commissions, and emoticon…

Annual Revenue (FY2025)~$5.8B
Employees15,856
CEOShina Chung
Founded2006
IndustryTechnology
By Swet ParvadiyaLast reviewed:
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Kakao Corp. key figures

Kakao Corp. had revenue of ~$5.8B for fiscal year 2025, up 3.0% from FY2024. Net income was ~$349M, a net margin of 6.1%.

Source: Kakao (KRX:035720) annual reports, as compiled by S&P Global (via StockAnalysis) · Last reviewed October 2026

Revenue growth, FY2021 to FY2025
+8.2% a year
Compound annual rate, ~$4.2B to ~$5.8B
Peak revenue year
FY2025
The latest annual year is the highest in this series
Revenue per employee
~$362,664
FY2025 revenue divided by 15,856 employees; headcount may use another date
Current chief executive
Shina Chung
In the role since 2024 (2 years)
Documented transactions
3
Between 2014 and 2023
Founded
2006
20 years ago
Where was Kakao founded?
Kakao was founded in Seoul, South Korea in 2006.
When did Kakao start?
Kakao was founded in 2006.
Who founded Kakao?
Kakao was founded by Beom-soo Kim.
How old is Kakao?
Kakao is 20 years old as of 2026.
In-Depth Analysis
285 words · 2 min read

Kakao Corp. runs KakaoTalk, the messenger used by nearly every smartphone owner in South Korea. Kim Beom-su, who co-founded Hangame and helped build NHN, founded IWILAB in 2006 and launched KakaoTalk in March 2010 as a free alternative to paid text messages. In 2014 Kakao merged with Daum Communications, and in FY2025 the group reported record revenue of ~$5.75 billion (KRW 8.099 trillion).

Using the messenger as a distribution channel

Kakao treated KakaoTalk as a channel for other services. Games, emoticons, gifting, Kakao Pay, KakaoBank, and Kakao T taxi-hailing were all offered to users already in the app, keeping acquisition costs low. Talk Biz advertising and commerce became the most profitable part of the business.

A digital conglomerate

Kakao built a wide group: listed affiliates KakaoBank, Kakao Pay, Kakao Games, and SM Entertainment, plus Kakao Entertainment, Kakao Mobility, and Japan's Piccoma. Listing subsidiaries raised capital but drew criticism that the parent's value was being diluted.

The outage and the SM case

An October 2022 fire at the SK C&C data center in Pangyo took KakaoTalk and linked services offline for days, prompting leadership change and new investment in redundancy. In July 2024 founder Kim Beom-su was arrested over alleged manipulation of SM Entertainment shares; he was acquitted at first instance in October 2025, and an appeal verdict is due in November 2026.

Record profit and a proposed split

Under CEO Shina Chung, Kakao cut affiliates and focused on Talk Biz and AI. FY2025 operating profit rose 48% to ~$520 million (KRW 732 billion), and Q2 2026 set new quarterly records. In August 2026 Kakao proposed splitting into Kakao AI, which keeps KakaoTalk, and Kakao X, an investment company holding its fintech, content, and mobility stakes.

Kakao Corp. Key Facts

CompanyKakao Corp.
Annual revenue change+3.0% (FY2024–FY2025)
Financials~$5.8B (FY2025, last reviewed October 2026)
Market Cap$11.7B
FY2025 net income~$349M
Last reviewedBy Swet Parvadiya, Founder & Editor - October 2026
Founded2006
Founder(s)Kim Beom-su (Brian Kim)
CEOShina Chung
HeadquartersJeju City, South Korea
IndustrySouth Korean Internet Conglomerate and Digital Platform Services
Employees15,856+

Kakao Company Profile: Revenue, Business Model & Strategy

"Kakao turned a free messaging app launched in 2010 into a group with ~$5.75 billion (KRW 8.099 trillion) in FY2025 revenue, and in 2026 proposed splitting itself in two to close what it calls a valuation gap of more than 50%."

Why Kakao Corp. Wins

Kakao wins because KakaoTalk sits on nearly every South Korean smartphone. Advertisers, merchants, and Kakao's own services can reach that audience directly, which is why Talk Biz carried the company to record operating profit of ~$520 million (KRW 732 billion) in FY2025 and ~$197 million (KRW 277 billion) in Q2 2026.

Kakao Corp. operates in a competitive market alongside NAVER Corporation, Alphabet Inc., Apple Inc.. Analysts frequently compare Kakao Corp. and NAVER Corporation due to their overlapping products, target markets, and strategic positioning.

Kakao is a South Korean internet company that makes money mainly from KakaoTalk advertising and commerce, plus payments, mobility, games, music, webtoons, and K-pop. It reported FY2025 revenue of ~$5.75 billion (KRW 8.099 trillion) and operating profit of ~$520 million (KRW 732 billion). CEO Shina Chung leads it, and founder Kim Beom-su is the largest shareholder with 13.27%.

Revenue

~$5.8B

Founded

2006

Employees

16K+

Market Cap

$11.7B

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Detailed research across every dimension of Kakao — history, financials, leadership, and strategy.

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Our analysts compile business strategy profiles from public financial filings, press releases, and analyst reports. Each profile is reviewed for accuracy before publication by our editorial desk and updated on a rolling basis.

Frequently Asked Questions About Kakao

What is Kakao Corp.?

Kakao Corp. (KRX: 035720) is a South Korean internet company that operates KakaoTalk, the country's dominant messenger, plus Daum, Kakao Pay, KakaoBank, Kakao Mobility, Kakao Games, Melon, Piccoma, and SM Entertainment. It reported FY2025 revenue of ~$5.75 billion (KRW 8.099 trillion).

How does Kakao make money?

Kakao earns most of its profit from Talk Biz: display ads, business messages, gifting commissions, and subscriptions inside KakaoTalk. Its Platform segment (53% of FY2025 revenue) also includes payments, mobility, and Daum, while Content (47%) comes from games, music, K-pop, webtoons, and media.

Who owns Kakao?

Kakao is publicly traded on the Korea Exchange. Founder Kim Beom-su is the largest shareholder with 13.27% as of June 2026, and stakes friendly to him, including K Cube Holdings, total about 24%. The National Pension Service holds 5.4% and Tencent affiliate MAXIMO 5.21%.

Who is the CEO of Kakao?

Shina Chung (Chung Shin-a), former head of Kakao Ventures, has been CEO of Kakao since March 2024. Under her, Kakao cut affiliates, posted record profit, and proposed the 2026 split into Kakao AI and Kakao X.

Who are Kakao's competitors?

Kakao's main rival is Naver in search, commerce, payments, webtoons, and AI. It also competes with Coupang in e-commerce, Toss in fintech, Tmap Mobility in ride-hailing, YouTube and Instagram for ad time, and HYBE and JYP in K-pop.

What was Kakao's revenue in 2025?

Kakao reported FY2025 consolidated revenue of KRW 8.099 trillion (about $5.6 billion), up 3%, and operating profit of ~$520 million (KRW 732 billion), up 48%. Both were company records. Q2 2026 revenue of ~$1.49 billion (KRW 2.098 trillion) set a new quarterly high.

Why is Kakao splitting into Kakao AI and Kakao X?

In August 2026 Kakao proposed separating its KakaoTalk-based AI platform (Kakao AI, led by Shina Chung) from an investment company (Kakao X, led by Kim Do-young) holding fintech, content, and mobility stakes. Kakao argued the combined structure left it valued more than 50% below brokerage estimates.

What happened in the Kim Beom-su SM Entertainment case?

Kim was arrested in July 2024 over alleged manipulation of SM Entertainment shares during the 2023 contest with HYBE. The Seoul Southern District Court acquitted him in October 2025. Prosecutors appealed and again sought 15 years, and the appeal verdict is set for November 2026.

Is KakaoTalk Chinese or Korean?

KakaoTalk is entirely a South Korean application, created by Kakao Corp, and it serves as the dominant messaging app in South Korea.

Who is the founder of Kakao?

Kakao was founded in 2006 by Kim Beom-su (also known as Brian Kim), who had previously founded the gaming portal Hangame.

Analysis: How Kakao Corp. Makes Money

Deep dive into the Kakao Corp. business model, revenue streams, and strategic moats in 2026.

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    3. Multi-Pass Audit

    Technical checks flag inconsistent figures and missing links. Editorial review of the underlying source remains necessary for claims those checks cannot verify.

    Swet Parvadiya
    SEC filings & public records methodology
    Sourced from public financial records

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