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Zapier Inc.

Workflow Automation SoftwareFounded 2011
Reviewed by Swet Parvadiya
Company data updated: October 2026

Founders

Who Founded Zapier?

Wade Foster, Bryan Helmig, Mike Knoop · Founded 2011 · HQ today: San Francisco, California, United States

Who founded Zapier?

Zapier was founded by Wade Foster, Bryan Helmig, Mike Knoop in 2011. It is now led by Wade Foster.

Founders
Wade Foster, Bryan Helmig, Mike Knoop
Founded
2011
Headquarters
San Francisco, California, United States
Number of founders
3
Current CEO
Wade Foster (since 2011)
Where was Zapier founded?
Zapier was founded in Columbia, Missouri, United States in 2011.
When was Zapier founded?
Zapier was founded in 2011.
Who started Zapier?
Zapier was founded by Wade Foster, Bryan Helmig and Mike Knoop.
How old is Zapier?
Zapier is 15 years old as of 2026.

Founding Story

Wade Foster and Bryan Helmig were colleagues at Veterans United Home Loans in Columbia, Missouri, and Foster and Mike Knoop were doing freelance integration work on the side. In September 2011, Foster and Helmig started building a tool to connect software applications, and Knoop joined later that year. They worked on it alongside their full-time jobs. Y Combinator rejected their first application but accepted them on the second try. Foster went full-time in December 2011, Helmig in April 2012, and Knoop in May 2012, the month Zapier opened its public beta. The founders moved to Mountain View for the Y Combinator program that summer.

Background

University of Missouri graduate. Before Zapier, he worked at Veterans United Home Loans in Columbia, Missouri, and did freelance integration work.

Role at Zapier Inc.

Wade Foster co-founded Zapier in 2011 and has been its CEO since the company was founded. He left his job to work on Zapier full-time in December 2011 and led it through Y Combinator in 2012. He chose to keep the company fully remote and to fund growth from customer revenue after the seed round. He has also written extensively on Zapier's blog about remote work and how the company operates. Wade Foster was born in 1986.

Background

Software developer and University of Missouri alumnus who worked with Wade Foster at Veterans United Home Loans before Zapier.

Role at Zapier Inc.

Bryan Helmig co-founded Zapier and began building the original integration tool with Wade Foster in September 2011. He joined the company full-time in April 2012 and led much of the early engineering behind Zapier's trigger-and-action automation engine. (Exact birth year remains publicly undisclosed).

Background

Engineer and University of Missouri alumnus who did freelance integration work with Wade Foster before Zapier.

Role at Zapier Inc.

Mike Knoop joined the founding team in late 2011 and went full-time in May 2012, the month Zapier launched its public beta. He worked on product and later led Zapier's early AI efforts, including the 2024 launch of Zapier Central. In 2024 he co-founded the ARC Prize, a competition based on François Chollet's ARC-AGI benchmark for AI reasoning. (Exact birth year remains publicly undisclosed).

Zapier Inc.: CEO & Leadership History

Full timeline →

Wade Foster

Chief Executive Officer & Co-Founder

2011 – Present

Co-founded Zapier and has led it as CEO since its inception in 2011. He deliberately kept the company fully remote from its earliest days, well before remote work was normalized, and scaled the business profitably by funding growth almost entirely from software-as-a-service revenue rather than raising successive rounds of venture capital after the initial 2012 seed round.

Keep researching Zapier

Who Founded Zapier? FAQ

Who are the three co-founders of Zapier?

Zapier was co-founded by Wade Foster (Chief Executive Officer), Bryan Helmig (Chief Technology Officer), and Mike Knoop (Head of Product Innovation and AI).

Where did the founders meet and begin working together?

The three founders met in Columbia, Missouri, through the local tech and music community and while attending the University of Missouri, collaborating on freelance software projects.

What were each founder's primary roles during Zapier's early days?

Bryan Helmig built the core backend automation engine, Mike Knoop designed the frontend product and user interface, and Wade Foster handled customer support, marketing, and business development.

What was Bryan Helmig's background prior to co-founding Zapier?

Helmig was a self-taught full-stack developer and blues musician who worked alongside Foster at Veterans United Home Loans, engineering custom database integrations.

What notable project did co-founder Mike Knoop launch in 2024?

In 2024, Mike Knoop partnered with AI researcher François Chollet to establish the $1M+ ARC Prize, a global competition designed to benchmark and advance artificial general intelligence (AGI).

How did the founders split equity when starting Zapier?

The three co-founders split equity roughly equally among themselves, maintaining a strong, unified partnership through early rejection, Y Combinator, and subsequent scaling.

How did the founders find their first paying customers?

Foster combed developer support forums for tools like Dropbox and Salesforce, reaching out directly to users who were asking for missing integrations and offering custom Zapier links.

Where are the founders based today given Zapier's remote culture?

Reflecting Zapier's distributed ethos, the founders remained dispersed across different US regions rather than clustering in Silicon Valley, demonstrating the viability of decentralized leadership.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.