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Founders

Who Founded Google?

Larry Page, Sergey Brin · Founded 1998 · HQ today: Mountain View, California

Who founded Google?

Google was founded by Larry Page, Sergey Brin in 1998. It is now led by Sundar Pichai.

Founders
Larry Page, Sergey Brin
Founded
1998
Headquarters
Mountain View, California
Number of founders
2
Current CEO
Sundar Pichai (since 2015)
Where was Google founded?
Google was founded in Menlo Park, California in 1998.
When was Google founded?
Google was founded in 1998.
Who started Google?
Google was founded by Larry Page and Sergey Brin.
How old is Google?
Google is 28 years old as of 2026.

Founding Story

In 1996 Larry Page and Sergey Brin, two PhD students at Stanford, were looking for a way to map the internet. Early search engines gave poor results. Page borrowed an idea from academia: the most important papers are the ones cited most often. They ranked websites the same way, by counting the links pointing to them. Their prototype, called BackRub, returned far more relevant results than existing search engines and became Google.

Larry Page

Co-founder 1998

Background

Larry Page entered Stanford with a deep interest in computer science, systems design, and the structure of information networks. The son of computer science academics he was unusually comfortable thinking about the web as a graph before most internet companies treated it that way. His Stanford research asked whether links between web pages could work like citations in academic publishing, revealing which pages mattered most. That question became the basis for PageRank and gave Google a technical advantage over keyword-heavy search engines. Page's pre-company background was not in media, portals, or advertising, which helped him avoid the assumptions of 1990s internet incumbents. He approached search as an engineering relevance problem first and a commercial product second. That framing shaped Google's early minimalism: the product did not try to be a portal, a news page, or a shopping mall. It tried to answer the query better than anyone else, then let monetization follow the intent signal.

Role at Alphabet Inc.

Google possesses arguably the most famous, influential founding story in the history of Silicon Valley, rooted in the academic environment of Stanford University and a foundational obsession with organizing all of human knowledge. The company was founded in 1998 by Larry Page and Sergey Brin, two effective, unconventional PhD students at Stanford. At the time, the early internet was a chaotic mess. Early search engines (like Yahoo and AltaVista) were terrible; they essentially just counted how many times a specific keyword appeared on a web page, making them susceptible to spam and manipulation. Page and Brin possessed a foundational breakthrough: 'PageRank.' They realized that the internet was structured like an academic citation network. They built a complex algorithm that ranked a web page's importance not just by keywords, but by how many other important websites linked to it. They essentially crowdsourced the objective quality of the internet. They named their early search engine 'BackRub,' but later changed it to Google (a misspelling of 'Googol,' the mathematical term for a 1 followed by 100 zeros, representing their ambition to organize infinite data). Operating out of Susan Wojcicki's famous garage in Menlo Park, they initially tried to sell the algorithm to existing portals like Excite for just $1 million but were rejected. Forced to build the company themselves, they secured a $100,000 check from Andy Bechtolsheim (co-founder of Sun Microsystems). The foundational financial key move occurred in 2000 with the invention of 'AdWords' (now Google Ads). By smoothly integrating relevant, text-based ads directly alongside the search results (rather than using annoying banner ads), they created the most efficient, lucrative highly profitable machine in corporate history, altering the economics of the internet and dominating the modern digital age.

Larry Page was born in 1973 in East Lansing. Education: University of Michigan; East Lansing High School.

Sergey Brin

Co-founder 1998

Background

Sergey Brin came to Stanford with strengths in mathematics, computer science, and data mining. Born in Moscow and raised in the United States, he developed an analytical style anchored in extracting patterns from large datasets. At Stanford, Brin complemented Larry Page's link-analysis idea with technical and mathematical depth that helped turn the research project into a working system. His background mattered because early Google had to crawl, rank, and update a fast-growing web with limited resources. Brin was especially important in shaping the engineering culture that favored experimentation, technical elegance, and ambitious research. He helped make Google feel less like a media portal and more like a laboratory for organizing information across large volumes. That scientific temperament later carried into Google X, autonomous driving, Glass, and other projects where the company tried to push beyond advertising into frontier technology. Brin's pre-company strength was seeing information as a computable system, not merely as content to be packaged.

Role at Alphabet Inc.

Sergey Brin co-founded Google and played a central role in the early engineering, product, and cultural development of the company. He helped build the search technology, recruit technical talent, and preserve a culture that valued bold experiments. As Google expanded, Brin became closely associated with advanced projects and later helped oversee Google X initiatives such as self-driving cars, Google Glass, and other moonshots. Some of those projects failed commercially, but they reinforced Alphabet's willingness to invest in technologies with uncertain timelines. Brin stepped back from daily operations in 2019, while remaining a major shareholder and influential company figure. His legacy is visible in Alphabet's research intensity, appetite for technical risk, and belief that large-scale data systems can reshape industries. In the Gemini era, that legacy matters because Alphabet's AI advantage depends on deep research culture as much as product distribution. Brin's influence also helps explain why Alphabet keeps funding projects that look irrational until infrastructure, data, and timing finally align.

Sergey Brin was born in 1973. Education: University of Maryland; Eleanor Roosevelt High School.

Alphabet Inc.: CEO & Leadership History

Full timeline →

Sundar Pichai

CEO of Alphabet and Google

2015 – Present

Pichai provides crucial corporate stability and pragmatic product leadership, transitioning Google from its chaotic early years into a profitable, mature corporate giant. His diplomatic, consensus-driven management style has been essential in handling the intense global antitrust scrutiny, employee activism, and complex geopolitical tensions that have increasingly defined the modern technology landscape. Under his tenure, the company's valuation has surged, largely driven by his successful execution in the cloud computing and artificial intelligence sectors.

Eric Schmidt

Former CEO and Executive Chairman

2001 – 2011

Schmidt was the indispensable bridge between a chaotic academic research project and a globally dominant, publicly traded corporation. His operational expertise and political savvy allowed the founders to remain focused on long-term technological innovation while he managed the complexities of global sales, public relations, and early regulatory challenges. His tenure is widely regarded as one of the most successful executive partnerships in corporate history.

Larry Page

Co-founder and Former CEO

1998 – 2019

Larry Page is one of the most consequential technologists of the modern era. His initial algorithmic breakthrough organized the chaotic early internet, creating the essential infrastructure for the modern digital economy. His relentless, ambitious focus on solving global-scale engineering problems established the distinctive, engineering-first culture that continues to define Google's approach to product development and long-term scientific research.

Keep researching Google

Who Founded Google? FAQ

Who founded Google and in what year was the company established?

Google was founded on September 4, 1998, in Menlo Park, California, by Stanford University computer science Ph.D. students Larry Page and Sergey Brin.

How did Larry Page and Sergey Brin invent the PageRank search algorithm in 1996?

While working on their Stanford research project 'BackRub', Larry Page and Sergey Brin realized that treating internet hyperlinks as citations, where a link from one page to another acts as a vote of confidence, could rank search results by relevance and authority far better than existing keyword-frequency search engines.

Where does the name 'Google' originate and what was its original spelling?

The name 'Google' is a misspelling of 'googol', the mathematical term for the number 1 followed by 100 zeros, chosen by Larry and Sergey to symbolize their monumental mission to organize the large and seemingly infinite amount of information on the web.

Who wrote Google's first angel investment check and for what amount?

In August 1998, before Google was even legally incorporated, Sun Microsystems co-founder Andy Bechtolsheim wrote a $100,000 angel check made out to 'Google Inc.' after seeing a quick demo of their search engine on the porch of Stanford professor David Cheriton's home.

Where was Google's first official corporate office located?

In September 1998, Google set up its first official office in the garage of Susan Wojcicki (who later became employee #16, head of Google advertising, and long-time CEO of YouTube) on Santa Margarita Avenue in Menlo Park, California.

What foundational venture capital firms backed Google in its 1999 Series A round?

In June 1999, rival Silicon Valley venture capital giants Kleiner Perkins (led by John Doerr) and Sequoia Capital (led by Michael Moritz) joined forces to co-lead a landmark $25 million Series A investment round in Google, securing board seats that guided the company to greatness.

What was the significance of the famous informal corporate motto 'Don't be evil'?

Coined by early engineer Paul Buchheit and Amit Patel and championed by the founders, 'Don't be evil' was included in Google's 2004 IPO prospectus letter as a core pledge to prioritize long-term user trust, search objectivity, and ethical corporate conduct over short-term financial gain.

What was the unique format of Google's 2004 Initial Public Offering (IPO)?

On August 19, 2004, Google went public via a unique Dutch auction IPO mechanism designed to democratize share allocation to individual retail investors and bypass Wall Street institutional underwriter favoritism, raising $1.67 billion at an initial valuation of $23 billion.

Who founded Google?

It was founded by Larry Page and Sergey Brin. They were massive idealists who originally wrote a paper stating that advertising would ruin search engines. However, they eventually realized that selling highly targeted ads was the only way to fund the incredibly massive, expensive server farms required to map the entire internet.

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