Smartsheet
Acquisitions
3
Major Deals Covered
$155M
Disclosed Deal Value
Smartsheet's largest disclosed acquisition here is Brandfolder Inc. for $155M in 2020. This page covers 3 major deals from 2018 to 2020, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Converse.AI | 2018 | Undisclosed | Smartsheet acquired chatbot and automation startup Converse.AI in 2018; terms were not disclosed. |
| 10,000ft (Resource Planning) | 2019 | Undisclosed | Acquired resource management software maker 10,000ft to add capacity planning and project budgeting. |
| Brandfolder Inc. | 2020 | $155.0M | Acquired Denver-based digital asset management platform Brandfolder for about $155 million in cash and stock. |
2020
$155M
Acquired Denver-based digital asset management platform Brandfolder for about $155 million in cash and stock.
Let marketing and creative teams manage brand assets inside Smartsheet workflows.
Extended Smartsheet into marketing and creative operations budgets.
2019
Acquired resource management software maker 10,000ft to add capacity planning and project budgeting.
Became Resource Management by Smartsheet.
Gave professional services and PMO teams resource forecasting alongside project plans.
2018
Smartsheet acquired chatbot and automation startup Converse.AI in 2018; terms were not disclosed.
Under CEO Rajeev Singh, Smartsheet is focusing on enterprise AI: the November 2025 ENGAGE launch added AI agents and data features to the platform. It has also cut costs through two rounds of layoffs, rebuilt its executive team and revamped its partner program in 2026 to lean more on channel sales.
Smartsheet sells software subscriptions. Customers pay per user on tiered plans (Pro, Business, Enterprise) and can add premium capabilities such as Control Center, Dynamic View, Data Shuttle, Bridge, Resource Management and Brandfolder digital asset management. Subscriptions made up about 95% of revenue in its last public quarter (Q3 fiscal 2025: $273.7 million of $286.9 million), with the rest from professional services such as implementation and consulting. Growth follows a land-and-expand pattern: a team adopts Smartsheet, usage spreads across departments, and the account converts to an enterprise agreement.
On January 22, 2025, private equity powerhouses Blackstone and Vista Equity Partners completed the take-private acquisition of Smartsheet for $56.50 per share in an all-cash transaction valued at $8.4 billion, delisting the company from the NYSE.
In September 2020, Smartsheet acquired leading digital asset management (DAM) platform Brandfolder for $155 million in cash and equity, uniting work execution and project tracking with centralized brand asset storage.
In May 2019, Smartsheet acquired Seattle-based resource management software maker 10,000ft for $27.5 million, incorporating capacity planning, staff scheduling, and project budget forecasting directly into Smartsheet.
In January 2018, Smartsheet made its first strategic acquisition by buying Converse.AI, an intelligent chatbot and natural language processing platform that enabled automated conversational notifications in Slack, Teams, and email.
In January 2019, Smartsheet acquired digital content review and proofing startup Slope, adding visual markup, video proofing, and automated creative asset approval workflows directly into Smartsheet attachments.
In September 2022, Smartsheet acquired Australian brand management and automated marketing template platform Outfit, integrating its technology into Brandfolder to allow distributed teams to generate on-brand marketing collateral.
Following the acquisition, 10,000ft was rebranded as Smartsheet Resource Management, enabling enterprise PMOs to forecast team utilization, prevent employee burnout, and assign project tasks based on real-time availability.
Brandfolder expanded Smartsheet from operational workflow management into creative marketing operations (CreativeOps), giving marketers a single unified workspace to manage campaign briefs, creative production, and digital asset distribution.
Rather than acquiring overlapping work management platforms with conflicting user interfaces, Smartsheet focused on acquiring specialized, accretive feature sets (DAM, proofing, resource management) that plugged directly into its core grid.
Backed by Blackstone and Vista, Smartsheet has access to significant capital reserves to pursue larger strategic add-on acquisitions in workflow orchestration, enterprise AI, and specialized vertical workflow tools.
Smartsheet prioritized deep native API and UI integration, packaging acquired tools as seamlessly accessible enterprise modules (such as Brandfolder and Resource Management panels) within sheets and dashboards.
Smartsheet targets high-retention software tools that solve specific enterprise pain points around AI automation, cross-platform data integration, and compliance governance that can be cross-sold into its 100,000+ customer base.
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