monday.com Ltd. is an Israeli-American multinational cloud software corporation and the creator of the Work Operating System (Work OS) category, co-headquartered in Tel Aviv, Israel, and New York, NY. Founded in 2012 by Roy Mann and Eran Zinman under the original name 'daPulse', monday.com is listed on the NASDAQ (ticker: MNDY) with a market capitalization exceeding $13.0 billion USD. Generating over $1.05 billion in annual recurring subscription revenue with free cash flow surpassing $260 million (FCF margin >25%), monday.com powers daily project management, sales CRM, and software development workflows for over 225,000 paying customer organizations across 200+ industries under Co-Founders and Co-CEOs Roy Mann and Eran Zinman.
monday.com Ltd.: Key Facts & Operational Metrics
| Company Name | monday.com Ltd. |
|---|---|
| Founded | February 2012 (Tel Aviv, Israel) |
| Founders | Roy Mann (Co-CEO), Eran Zinman (Co-CEO) |
| Headquarters | Tel Aviv, Israel & New York, NY, USA |
| Stock Ticker | NASDAQ: MNDY (S&P MidCap 400 Component) |
| Industry | Work OS, Enterprise Productivity Software, Project Management & CRM |
| Co-CEOs | Roy Mann & Eran Zinman |
| Employees | Approximately 2,300 personnel |
| Annual Revenue (ARR) | $1.05B+ USD (SaaS Subscription Model) |
| Free Cash Flow | $260.0M+ (FCF Margin >25%) |
| Market Capitalization | $13.0 billion (NASDAQ: MNDY) |
| Paying Customers | 225,000+ Organizations Worldwide |
| Core Product Suite | monday Work Management, monday CRM, monday dev, monday Service |
| Website | monday.com |
- Annual recurring revenue, cash flow, and customer metrics verified from SEC Form 20-F and 6-K filings
- All financial figures standardized to US Dollars (USD) for global comparative analysis
- For informational purposes only - not financial advice
In 2010, Roy Mann, then serving as Chief Technology Officer at website-builder pioneer Wix, found himself battling the universal nightmare of rapid corporate growth: important project updates were buried in endless reply-all email chains, critical deadlines were lost in static spreadsheets, and cross-functional teams operated in total darkness.
Mann partnered with engineering prodigy Eran Zinman to build an intuitive, visual platform where any employee could instantly see the real-time status of every project across the company. Founding the startup as daPulse in Tel Aviv in 2012, they executed a bold global rebranding to monday.com in 2017. In June 2021, monday.com completed its landmark NASDAQ IPO, crossing the historic $1.0 billion ARR milestone in record time. Today, generating over $1.05 billion in annual subscription revenue, monday.com is the definitive Work Operating System of the modern enterprise.
What Does monday.com Do?
monday.com delivers modular, low-code cloud productivity software across four primary product pillars:
- monday Work Management: Core Work OS platform for cross-functional project planning, Kanban task tracking, Gantt scheduling, and automated approval workflows.
- monday CRM: No-code sales management solution tracking multi-stage deal pipelines, lead contact scoring, automated email cadences, and client onboarding.
- monday dev: Agile software development platform managing sprint cycles, bug backlogs, product roadmaps, and direct two-way syncing with GitHub and GitLab.
- monday Service: Enterprise IT service management (ITSM) ticketing platform routing employee requests, hardware procurement, and incident resolution.
- WorkCanvas: Real-time infinite collaborative digital whiteboard for design wireframing, architecture mapping, and visual team brainstorming.
- monday AI: Autonomous generative AI engine generating board automations, formula logic, and summarized project risk reports from natural language prompts.
How Does monday.com Make Money?
monday.com operates a high-margin enterprise SaaS subscription and tier-based licensing model:
- monday Work Management (~60% of Revenue): Tiered monthly/annual per-seat enterprise subscriptions (Basic, Standard, Pro, Enterprise) across 225,000+ customer accounts.
- monday CRM (~22% of Revenue): Specialized per-seat sales software subscriptions driving rapid cross-sell adoption.
- monday dev (~12% of Revenue): Developer-focused agile management subscriptions adopted by engineering teams.
- monday Service & WorkCanvas (~6% of Revenue): ITSM ticketing and digital whiteboard collaboration add-on licenses.
monday.com Financials & Compounding Trajectory
monday.com has delivered one of the steepest, most capital-efficient growth curves in SaaS history:
- 2012: Founded in Tel Aviv as daPulse by Roy Mann and Eran Zinman.
- 2017: Rebranded to monday.com; launched no-code automations and dashboards.
- 2021: Completed NASDAQ IPO at $155 per share ($6.8B initial market cap).
- 2022: Transformed into a multi-product company with monday CRM and monday dev.
- 2024: Crossed $1.0B in Annual Recurring Revenue (ARR) with positive GAAP operating profits.
- 2026: Generated annual subscription revenue exceeding $1.05 billion ($1.05B+), with $260M+ in free cash flow and a $13.0 billion market capitalization on the NASDAQ.
The Work OS Building Block Moat: Why Non-Technical Teams Love monday.com
Traditional enterprise software forced workers into rigid, pre-configured database molds that required months of expensive external IT consulting to modify. If a marketing manager wanted to track a video production pipeline, they had to struggle with software designed for accounting or bug tracking.
monday.com pioneered the Work OS Building Block Architecture. Every monday.com board is composed of modular visual components: status buttons, timeline bars, automated trigger recipes (e.g., 'When Status Changes to Done, Notify Marketing and Move Item to Next Board'), and relational data mirrors. Non-technical employees can assemble sophisticated custom business applications in minutes, creating massive bottom-up viral adoption that spreads naturally across finance, HR, legal, and creative departments.
The Multi-Product Flywheel: Expanding CRM and Dev on a Unified Core
In 2022, monday.com executed its most critical strategic evolution: transitioning from a single project tool into a multi-product enterprise platform.
Instead of acquiring disjointed third-party software companies, monday.com engineered monday CRM, monday dev, and monday Service organically on top of its shared in-memory database core (mondayDB). When a company uses monday.com for Work Management, sales managers can spin up monday CRM in seconds with zero data integration friction. Customer data flows seamlessly from a closed sales deal in CRM directly into an engineering sprint in monday dev and a customer onboarding board in Work Management, eliminating enterprise data silos and driving Net Dollar Retention past 110%.
monday.com Extended FAQ
What is monday.com and what does it do?
monday.com Ltd. is a cloud-based Work OS and productivity software platform founded in 2012. Listed on the NASDAQ (MNDY), monday.com powers project management, CRM, and developer workflows for 225,000+ organizations.
Who are the CEOs of monday.com?
Roy Mann and Eran Zinman are the Co-Founders and Co-Chief Executive Officers of monday.com, leading the company together since its 2012 inception.
What is monday.com's annual revenue and market cap in 2026?
monday.com generates over $1.05 billion in annual recurring subscription revenue with free cash flow exceeding $260 million and a public market cap of $13.0 billion on the NASDAQ.
How many customers use monday.com?
Over 225,000 paying customer organizations across 200+ industries use monday.com, including Coca-Cola, Lionsgate, Canva, and Uber.
What products make up the monday.com Work OS suite?
The suite includes monday Work Management (project management), monday CRM (sales pipelines), monday dev (software development), and monday Service (ITSM ticketing).
How does monday.com compare to Asana and Atlassian Jira?
monday.com offers greater visual low-code flexibility for non-technical teams and unifies CRM, Dev, and Project workflows on one platform, while Jira focuses on technical developers and Asana on task lists.
What was monday.com's original name?
monday.com was originally founded under the name 'daPulse' in 2012 before executing a successful global rebranding to monday.com in November 2017.
How many employees work at monday.com?
monday.com employs approximately 2,300 personnel across engineering, product design, marketing, and enterprise sales in Tel Aviv, New York, London, and Sydney.
Related Companies
- Asana - Major collaborative work management competitor.
- Atlassian - Enterprise developer collaboration giant (Jira, Trello, Confluence).
- Microsoft - Global enterprise cloud productivity titan.
The BigBrain Engine: The Secret of Capital-Efficient SaaS Growth
While many venture-funded SaaS startups spent hundreds of millions blindly on digital marketing without knowing their true unit economics, monday.com engineered a proprietary internal business intelligence platform named BigBrain.
BigBrain tracks every single customer touchpoint in real time: tracking ad clicks, user signups, board creations, feature usage, and conversion probabilities across 200+ countries. BigBrain automatically allocates advertising capital to the highest-yielding digital channels every minute of the day. This extreme algorithmic discipline allowed monday.com to compound revenues at triple-digit rates while maintaining positive cash flows and industry-high return on invested capital.
