monday.com Ltd. is an Israeli-American multinational cloud software corporation and the creator of the Work Operating System (Work OS) category, co-headquartered in Tel Aviv, Israel, and New York, NY. Founded in 2012 by Roy Mann and Eran Zinman under the original name 'daPulse', monday.com is listed on the NASDAQ (ticker: MNDY) and reported fiscal 2025 revenue of $1.232 billion (+27%) with $322.7 million in adjusted free cash flow (26% margin). monday.com powers daily project management, sales CRM, and software development workflows for over 225,000 paying customer organizations across 200+ industries under Co-Founders and Co-CEOs Roy Mann and Eran Zinman.
What Does monday.com Do?
monday.com delivers modular, low-code cloud productivity software across four primary product pillars:
- monday Work Management: Core Work OS platform for cross-functional project planning, Kanban task tracking, Gantt scheduling, and automated approval workflows.
- monday CRM: No-code sales management solution tracking multi-stage deal pipelines, lead contact scoring, automated email cadences, and client onboarding.
- monday dev: Agile software development platform managing sprint cycles, bug backlogs, product roadmaps, and direct two-way syncing with GitHub and GitLab.
- monday Service: Enterprise IT service management (ITSM) ticketing platform routing employee requests, hardware procurement, and incident resolution.
- WorkCanvas: Real-time infinite collaborative digital whiteboard for design wireframing, architecture mapping, and visual team brainstorming.
- monday AI: Autonomous generative AI engine generating board automations, formula logic, and summarized project risk reports from natural language prompts.
How Does monday.com Make Money?
monday.com operates a high-margin enterprise SaaS subscription and tier-based licensing model:
- monday Work Management: Tiered monthly/annual per-seat enterprise subscriptions (Basic, Standard, Pro, Enterprise) across 225,000+ customer accounts.
- monday CRM: Specialized per-seat sales software subscriptions driving rapid cross-sell adoption.
- monday dev: Developer-focused agile management subscriptions adopted by engineering teams.
- monday Service & WorkCanvas: ITSM ticketing and digital whiteboard collaboration add-on licenses.
The Work OS Building Block Moat: Why Non-Technical Teams Love monday.com
Traditional enterprise software forced workers into rigid, pre-configured database molds that required months of expensive external IT consulting to modify. If a marketing manager wanted to track a video production pipeline, they had to struggle with software designed for accounting or bug tracking.
monday.com pioneered the Work OS Building Block Architecture. Every monday.com board is composed of modular visual components: status buttons, timeline bars, automated trigger recipes (e.g., 'When Status Changes to Done, Notify Marketing and Move Item to Next Board'), and relational data mirrors. Non-technical employees can assemble sophisticated custom business applications in minutes, creating large bottom-up viral adoption that spreads naturally across finance, HR, legal, and creative departments.
The Multi-Product Flywheel: Expanding CRM and Dev on a Unified Core
In 2022, monday.com executed its most critical strategic evolution: transitioning from a single project tool into a multi-product enterprise platform.
Instead of acquiring disjointed third-party software companies, monday.com engineered monday CRM-monday dev, and monday Service organically on top of its shared in-memory database core (mondayDB). When a company uses monday.com for Work Management, sales managers can spin up monday CRM in seconds with zero data integration friction. Customer data flows smoothly from a closed sales deal in CRM directly into an engineering sprint in monday dev and a customer onboarding board in Work Management, eliminating enterprise data silos and driving Net Dollar Retention past 110%.
The BigBrain Engine: The Secret of Capital-Efficient SaaS Growth
While many venture-funded SaaS startups spent hundreds of millions blindly on digital marketing without knowing their true unit economics, monday.com engineered a proprietary internal business intelligence platform named BigBrain.
BigBrain tracks every single customer touchpoint in real time: tracking ad clicks, user signups, board creations, feature usage, and conversion probabilities across 200+ countries. BigBrain automatically allocates advertising capital to the highest-yielding digital channels every minute of the day. This extreme algorithmic discipline allowed monday.com to compound revenues at triple-digit rates while maintaining positive cash flows and industry-high return on invested capital.
Table of Contents
monday.com Key Facts
| Company | monday.com |
|---|---|
| Annual revenue change | +26.7% (FY2024–FY2025) |
| Financials | $1.2B (FY2025, last reviewed October 2026) |
| Market Cap | $3.6B |
| FY2025 net income | $233.6M |
| Last reviewed | By Swet Parvadiya, Founder & Editor - October 2026 |
| Founded | 2012 |
| Founder(s) | Roy Mann, Eran Zinman |
| CEO | Roy Mann, Eran Zinman |
| Headquarters | Tel Aviv, Israel & New York, NY, United States |
| Industry | Work Operating System |
| Employees | 3,155+ |
monday.com Company Profile: Revenue, Business Model & Strategy
"monday.com crossed $1.2 billion in annual revenue in 2025 with a 26% adjusted free cash flow margin, yet its market value fell to roughly $3.6 billion by September 2026 as investors questioned how AI will reshape per-seat software."
monday.com Ltd. is a work management and AI work platform company founded in 2012 by Roy Mann and Eran Zinman, who serve as co-CEOs. It reported revenue of $1.232 billion for fiscal 2025 (+27%) and $364.6 million in Q2 2026 (+22%).
Revenue
$1.2B
Founded
2012
Recorded annual revenue change
monday.com had $972.0M of annual revenue in FY2024 and $1.2B in FY2025. Revenue rose 26.7% between those fiscal years.
Source for FY2025Compare monday.com With
Explore monday.com In Depth
Detailed research across every dimension of monday.com — history, financials, leadership, and strategy.
Company History
monday.com is a work management software company based in Tel Aviv, Israel. Its platform lets non-technical teams such as marketing, HR and sales build their own workflows on a visual, spreadsheet-like board without…
Full monday.com history →Revenue & Financials
monday.com had $1.2B in revenue for fiscal year 2025. Data covers 7 fiscal years. Market capitalization stands at approximately $4B.
monday.com financials →Founders
monday.com was founded by Roy Mann, Eran Zinman in 2012. Explore each founder's background, motivations, and their role in building the company.
monday.com founders →CEO & Leadership
monday.com is currently led by Roy Mann, Eran Zinman. Explore the full CEO history — leadership transitions, tenures, and the strategic decisions of each chief executive.
monday.com CEO history →Business Model
monday.com sells software by subscription, priced per user per month. The core product is a board, a grid of columns and rows that a team can configure as a CRM for sales, an editorial calendar for marketing or a bug…
How monday.com makes money →Competitive Strategy
Having built its base among small and medium-sized businesses, monday.com is moving into large enterprises and specialized products.
monday.com strategy →Related Company Comparisons
Our analysts compile business strategy profiles from public financial filings, press releases, and analyst reports. Each profile is reviewed for accuracy before publication by our editorial desk and updated on a rolling basis.
Sources & References
- [1]SEC EDGAR: monday.com filings search (10-K, 8-K)
- [2]monday.com Corporate Website
- [3]monday.com 2025 revenue figure: monday.com Ltd. annual report (Form 10-K, SEC EDGAR, filed 2026-03-13)
- [4]sec.gov
- [5]monday.com
- [6]s29.q4cdn.com
- [7]calcalistech.com
- [8]ng.investing.com
- [9]en.wikipedia.org
Financial data on this page is sourced from SEC EDGAR filings, official earnings releases, and verified press statements. Revenue figures are reviewed and updated periodically. Read our full data methodology ->
Editorial Methodology
We use company filings, annual reports, company statements and press reports, with primary sources preferred where available. Each financial row shows its recorded source. Full-year figures are separated from annualized run-rates, partial periods and forecasts; unaudited figures carry a label. Source detail varies by company, so check the linked material when the reporting basis matters.
Public companies may provide filings and annual reports. Private-company figures may come from statements or press coverage. A missing figure stays missing, and a source link should identify where its number came from.
We organize company records and review claims for strategic context, source quality and clarity. Pages show a review date where one is recorded.
Technical checks flag inconsistent figures and missing links. Editorial review of the underlying source remains necessary for claims those checks cannot verify.
Frequently Asked Questions About monday.com
What is monday.com and what Work OS collaboration software does it provide?
monday.com (NASDAQ: MNDY) is a cloud-based Work Operating System (Work OS) pioneer co-headquartered in Tel Aviv, Israel, and New York City. monday.com provides an intuitive, modular visual workspace where organizations of any size can build custom software applications and work management tools, including monday Work Management, monday CRM, monday dev, and monday Service, without writing a single line of code.
When and by whom was monday.com originally founded?
monday.com was founded in 2012 in Tel Aviv, Israel, by Roy Mann, a former Wix executive, and Eran Zinman. Originally named daPulse and first built as an internal tool at Wix, it was rebranded as monday.com in 2017 and listed on NASDAQ in June 2021.
Who are the Chief Executive Officers of monday.com?
Roy Mann and Eran Zinman serve as Co-Founders and Co-Chief Executive Officers of monday.com. They have shared the top job since founding the company in 2012 and led the July 2026 restructuring that cut about 20% of staff. Eliran Glazer is CFO.
Where are monday.com's corporate headquarters located?
monday.com operates dual global headquarters in Tel Aviv, Israel (at 52 Menachem Begin Road) and New York, NY (at 225 Park Avenue South), with regional corporate hubs in London, Sydney, Melbourne, São Paulo, Tokyo, Warsaw, and Chicago.
What is monday Work OS and its modular 'building blocks' architecture?
The monday.com Work OS is built on low-code/no-code modular building blocks, including customizable columns, visual Kanban boards, interactive Gantt timelines, automated workflows, dashboard widgets, and third-party integrations, allowing teams to construct bespoke operational tools tailored to their unique workflows.
What are the four primary specialized product suites offered by monday.com?
monday.com expanded into four dedicated multi-product software suites: 1) monday Work Management (general project and team management), 2) monday CRM (lead tracking and sales pipelines), 3) monday dev (agile sprint planning and bug tracking for software engineers), and 4) monday Service (ITSM ticketing and customer service).
What is monday DB 2.0 and why is it a core technical advantage?
monday DB 2.0 is the company's proprietary in-memory relational database engine. Designed from scratch to handle large enterprise scale, monday DB allows boards to load and manipulate millions of items and complex formula calculations in milliseconds without browser slowdowns.
What is monday AI and how does it automate workplace productivity?
monday AI integrates generative artificial intelligence directly across all boards and workflows. It can auto-generate task breakdowns from project briefs, compose professional emails in monday CRM, summarize status updates, and extract formula logic from natural language prompts.
Is monday.com an Israeli company?
Yes, monday.com was founded and is headquartered in Tel Aviv, Israel, though it operates massively globally.
Who founded monday.com?
The platform was founded in 2012 by Roy Mann and Eran Zinman.
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