monday.com
Company History
monday.com History: Founding, Growth & Key Milestones
Founded 2012 in Tel Aviv, Israel
When was monday.com founded?
monday.com was founded in 2012 in Tel Aviv, Israel by Roy Mann and Eran Zinman, making it 14 years old.
- Founded
- 2012
- Founding place
- Tel Aviv, Israel
- Founders
- Roy Mann and Eran Zinman
- Headquarters today
- Tel Aviv, Israel & New York, NY, United States
- Milestones documented
- 11 (2012–2026)
- Current CEO
- Roy Mann, Eran Zinman
| Year | Event |
|---|---|
| 2012 | Founded as 'daPulse' in Tel Aviv |
| 2014 | daPulse Product Launch |
| 2016 | Series A Funding |
| 2017 | Historic Rebranding to 'monday.com' |
| 2019 | Series D at $1.9 Billion Valuation |
| 2021 | IPO on the NASDAQ (MNDY) |
| 2022 | Launch of monday CRM & monday dev |
| 2023 | Launch of monday Service & WorkCanvas |
| 2024 | Surpasses $1.0B in Annual Recurring Revenue (ARR) |
| 2025 | Fiscal 2025 Revenue of $1.232 Billion |
| 2026 | Restructuring and Q2 2026 Results |
- Where was monday.com founded?
- monday.com was founded in Tel Aviv, Israel in 2012.
- Who founded monday.com?
- monday.com was founded by Roy Mann and Eran Zinman.
- When did monday.com start?
- monday.com was founded in 2012.
- How old is monday.com?
- monday.com is 14 years old as of 2026.
Founding Story
In 2012, Roy Mann was an executive at Wix, a large tech startup in Israel. As the company scaled to hundreds of employees, internal communication became a chaotic nightmare of emails and messy spreadsheets. Mann realized that existing project software was built for engineers, not normal people. He needed something as simple as a whiteboard but as powerful as a database. He built a crude internal tool called 'daPulse'. It was so highly effective that other companies begged to use it. Mann left Wix, raised capital, and turned that simple internal tool into a multi-billion dollar global operating system.
Founders
Roy Mann
Roy Mann co-founded monday.com (then daPulse) with Eran Zinman in 2012 and has served as co-CEO since. He led the company through its 2017 rebrand, its June 2021 NASDAQ IPO and growth to $1.232 billion in revenue in 2025. In July 2026 he and Zinman restructured the company, cutting about 20% of staff, to refocus it as an AI work platform. Roy Mann was born in 1979.
Eran Zinman
Eran Zinman co-founded monday.com with Roy Mann in 2012 and shares the co-CEO role with him. Under the two founders the company grew from $78 million in revenue in 2019 to $1.232 billion in 2025 and expanded from a single work management product into CRM, dev and Service products, with AI products accounting for 17% of net new ARR in Q2 2026. (Exact birth year remains publicly undisclosed).
Key Milestones
Founded as 'daPulse' in Tel Aviv
Roy Mann and Eran Zinman launched the company to bring visual transparency to team work.
Source: en.wikipedia.orgdaPulse Product Launch
The company launched its product, then called daPulse, in 2014.
Source: en.wikipedia.orgHistoric Rebranding to 'monday.com'
Rebranded the company and pioneered the Work Operating System (Work OS) category.
Source: en.wikipedia.orgSeries D at $1.9 Billion Valuation
monday.com raised $150 million in July 2019 at a $1.9 billion valuation.
Source: en.wikipedia.orgIPO on the NASDAQ (MNDY)
Listed on the NASDAQ, raising $574 million at a $6.8 billion market valuation.
Source: en.wikipedia.orgLaunch of monday CRM & monday dev
Transformed into a multi-product SaaS suite with dedicated sales and developer tools.
Source: en.wikipedia.orgLaunch of monday Service & WorkCanvas
Expanded into enterprise ITSM service desk and infinite digital whiteboarding.
Source: en.wikipedia.orgSurpasses $1.0B in Annual Recurring Revenue (ARR)
Crossed the $1 billion ARR milestone with positive net income and strong cash flows.
Source: en.wikipedia.orgFiscal 2025 Revenue of $1.232 Billion
Revenue grew 27% with a 14% non-GAAP operating margin and 26% adjusted free cash flow margin.
Source: monday.comRestructuring and Q2 2026 Results
Cut about 20% of staff in July; Q2 revenue rose 22% to $364.6 million as AI products made up 17% of net new ARR.
Source: monday.comKeep researching monday.com
monday.com Company History FAQ
What are the major historical milestones in monday.com's evolution since 2012?
Key historical milestones include founding daPulse in 2012, rebranding to monday.com in 2017, a 2019 funding round that valued it at about $1.9 billion, a June 2021 NASDAQ IPO at a roughly $6.8 billion valuation, launching dedicated CRM, dev and Service products, passing $1 billion in annual revenue run rate in 2024, reporting $1.232 billion of revenue in 2025, and a 20% workforce reduction in July 2026.
How did the 2017 rebranding from daPulse to monday.com catalyze exponential growth?
In November 2017, the company executed its bold rebrand to monday.com, accompanied by a global multi-channel marketing blitz across subway stations, airports, and digital platforms. The new name was easier to remember and market globally, and revenue grew from $78 million in 2019 to $161 million in 2020.
How did monday.com handle the large remote work expansion in 2020?
During the 2020 pandemic lockdowns, as hundreds of thousands of companies transitioned to remote work overnight, monday.com scaled its infrastructure, launched free templates for emergency response teams, and saw its customer base explode across 190 countries.
What was the significance of the June 2021 NASDAQ Initial Public Offering?
On June 10, 2021, monday.com completed its IPO on the NASDAQ (ticker: MNDY), raising $574 million at a $6.8 billion valuation. Backed by strategic investments from Zoom and Salesforce, it marked one of the most successful enterprise software public debuts of the year.
How did the 2023 rollout of monday DB 2.0 transform enterprise performance?
In 2023, monday.com deployed monday DB 2.0, its next-generation in-memory data engine. The new data layer was built to let boards handle far larger item counts and faster loading, a prerequisite for the company's push into large enterprise accounts.
What was the multi-product unbundling transition in 2022 to 2023?
In 2022 to 2023, monday.com completed a historic strategic evolution: expanding from a single project management tool into four standalone multi-products (monday Work Management, monday CRM, monday dev, and monday Service), opening large new total addressable markets (TAM).
How did monday.com achieve positive GAAP operating profitability in 2024?
monday.com reported its first full year of GAAP net income in 2024 ($32.4 million on $972.0 million of revenue), after a $136.9 million net loss in 2022. In 2025 net income rose to $233.6 million, including a $61.2 million non-cash tax benefit.
How has monday.com transformed modern workplace collaboration over its first decade?
monday.com democratized software creation for more than 225,000 organizations: replacing rigid legacy tools and disconnected spreadsheets with an agile, visual Work OS that unites millions of workers across the globe on a single shared operational platform.
Why was monday.com originally called daPulse and why did it rebrand?
Roy Mann and Eran Zinman founded the company as daPulse in Tel Aviv in 2012 to create an internal communications tool giving employees a "pulse" of company activity. However, customers found the name odd and difficult to pronounce. In November 2017, the founders boldly rebranded to monday.com. Despite initial skepticism over using the most dreaded day of the workweek, the name proved to be a marketing masterstroke, transforming Monday into a symbol of organized workplace momentum.
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